Nowadays, consumers are in control! Consumers demand (and deserve) consistent communications from brands across all multiple channels that are highly relevant to them as unique individuals. The digital marketing ecosystem is complex though and there are huge amounts of customer data that are growing every day when your customers interacting with your brand on various digital channels. At the same time, marketers need to deliver hard ROI and hit revenue goals. When revenue is lower than expected, we blast more messages to drive transactions, bombarding clients with more emails, more ads, more promotions via more channels. This results in a fragmented customer experience and more irrelevant touch points with brands rather than creating a customer-centric experience. Hear how you can be more relevant and consistent in your messaging, how you can still communicate at scale while customizing and tailoring all your messages to every single potential customer. Find out in 10 minutes the basics of how you can unify your customer data and optimize your marketing execution with true cross-channel marketing automation.

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Individual & cohesive customer
experiences across all channels
Why cross channel marketing automation works!
Mark van den Haak
Sales Director ASEAN
Oracle Marketing Cloud
January 2015
Oracle Confidential - Restricted

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of customers cite
no relationship
with a brand.
—Harvard Business Review
77%
Everyone Wants to be Customer-Centric….

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Complex Marketing Ecosystem
3
The Marketer
Experience Is Broken

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No Centralized Hub to
Manage Customer Interactions
The proliferation of point marketing applications have created
silos among marketing teams, processes and execution
Oracle Confidential - Restricted

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Big Data……
82%
Marketers Struggle to Bring
Together Customer Data
of enterprise marketers have no
synchronized view of customer data.
5

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Marketing Teams
Pass Their Dysfunction
Onto the Customer
The Customer
Experience Is Broken
6

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7
94%
It’s Transactional
of customers have discontinued
communication with a company
because they receive irrelevant
promotions and messages.
— Blue Research
Irrelevant….
7

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78%of customers don’t receive a consistent
experience across channels.
— Accenture
It’s Fragmented
Inconsistent….
8

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Customers Feel It Everyday
2 WEEKS
LATER…
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The Result: A Broken Customer Experience
78% of customers don’t receive
consistent experience across
channels.
— Accenture
94% of customers have discontinued
communication with a company
because of irrelevant messages.
— Blue Research
Marketers Lean Heavily
on Fragmented Tools
Pass Fragmentation
Onto Customer
Bombarded, Customers Don’t
Convert or They Leave
Oracle Confidential - Restricted

11. What if….

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Unify your Existing Customer Data
PROFILE
Name:
Matt Jones
Gender:
Male
State:
California
Key Behavior:
New York Hotel
& Flight
Last Purchase Date:
July 4, 2014
Target individuals based on behaviors,
attributes and preferences

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Automate Experience Without Sacrificing Relationship
Designed for Long-term
Customer Lifecycle
 Orchestrate multi-stage programs and create
granular paths for ongoing engagement
More Freedom to Innovate
 Test and iterate based on cadence, cross-
channel engagement, sequence or revenue
per e-mail
Purchased
Online
In-store
Data
Switch
Send Email
Campaign
Send Push
Notification

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Orchestrate Individualized + Cross-channel Experiences
Easily add cross-
channel activities
Designed for
Ongoing Iteration
Define and leverage
any behavior data

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Optimize: Testing boosts revenue by 25% -
Simple A/B testing
Automated winner selection
Closed loop reporting for full ROI
Cross-Channel Marketing Analytics

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Marketer Budgets
16
Consumer Time
Sources: eMarketer, Experian, Forrester, 2013.

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Take the Consumer Experience Cross-Channel

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The Oracle Marketing Cloud
• Data Management Platform
• Cross-Channel Marketing
• Social Marketing
• Content Marketing
• Oracle Marketing AppCloud and
Data Partners
• Oracle Marketing Cloud Analytics
WEB MOBILE SOCIAL EMAIL COMMERCE SALES DISPLAY
Unify Data
Engage Audiences
Analyse Performance
Marketing Simplicity. Customer Centricity. Enterprise Ready.