Numbers not Napkins: Simple Startup Metrics
by Dave McClure on Jan 20, 2009
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Startup Metrics presentation by Dave McClure, for the SDForum Business Intelligence SIG (Palo Alto, January 2009)
Startup Metrics presentation by Dave McClure, for the SDForum Business Intelligence SIG (Palo Alto, January 2009)
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Samar Birwadker
Can this be applied to my site? http://www.detoxdietabc.com
Please let me know what you'd do.
Thanks. 2 years ago Reply
Anyway, startups can always be hard. I, for example, when preparing to launch a website, also go through the various stages of development.
Only when I get to a RC i will place it live. :) Take this as an example:
http://www.newacaiberrydetox.com
It took me about two weeks to finish the design, and make it W3 compliant. Now, apart from the ads, every bit of code is 100% W3 compliant.
I know this is a rough sketch of a business model, but it is a start. :) 2 years ago Reply
I agree with your consumer cycle ... but find it a must-do, not a should-do ... Looking forward and around us the future of websites is webservices (thanks to Alex Iskold for coming up with that formula !! See his article http://tinyurl.com/3bwd8l )
We should stop thinking only vertical down the chimney, but start looking horizontal as well. Attracting traffic is costly, and there is only far you can go with tweaking your metrics. You should move your web site to becoming a platforma other web sites will use as a service, and gain revenue through that. Think API and Amazon and Facebook (great mashup with CNN by the way : the future of TV and a real killer app if they are able to monetize it).
Thanks again for your presentation, hoping to see you next time I am in SF,
Amaury 3 years ago Reply
Enjoyed your presentation at SDForum's BI SIG yesterday, thanks for sharing. Wanted to share a few thoughts (also posted on my blog - http://sandeep-giri.blogspot.com/2009/01/business-intelligence-for-startups.html )
Part of making a great product is to have inspiration, vision, and an intense passion to solve a particular problem -- and then you hope that there are millions of others out in the market who see the problem with the same high priority as you do -- and then also hope that your solution beats the competition by being in a completely different league, either by being the first of its kind, or by introducing a completely superior technology, er, user experience.
You mentioned in your talk that 6-12 month release cycle to get version 1.0 out is way too long. So can you do all this in 3 months or less? Seems like you have to, if you want to survive in the web 2.0 world (or whichever version we are on these days)
Your model clearly does not apply to everything. It only applies to a certain class of products/services where customers can experience the product on the web, and where the quality of user experience can be measured (even if it is a model of lead generation online and fulfillment being offline). But if one can configure their business model to fit that, there's certainly a lot of advantage in being able to apply leverage your metrics framework.
- Sandeep
Project Lead, OpenI.Org 3 years ago Reply