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Effecting a DevOps
Transformation at Salesforce.com
Agile 2013
Dave Mangot
Architect, Infrastructure Engineering
@davemangot
in/dmangot
Karthik Rajan
VP, Infrastructure Engineering
@kabbyr
in/karthikrajan
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.
Karthik Rajan
Responsible for the infrastructure
platform for running the salesforce.com
service -
“Infrastructure as Code”
5 years @ salesforce.com, in various
roles - developer to management
Photographer. Petrolhead.
Collector of many many gadgets
Dave Mangot
• Mainly focused on automation,
monitoring, orchestration and
lastly...cultural change!
• Systems Engineer 15+ years,
a variety of companies big
(Cable & Wireless, Sun
Microsystems) and small
(Tagged.com, Terracotta)
The 5 Why’s:
• Why are we the same? Different?
• Why didn’t we transform TechOps on the first try?
• Why are we succeeding?
• Why we still have challenges
• Why are you here?
Why are we the same? Why are we different?
http://flic.kr/p/eeWbP8 http://flic.kr/p/eeWbGp
A little story...
It was the year 2000
Number of people
fast innovativesmart
Number of Major Releases per year
7 years later
rapid success
59,300+ Customers
10 B transactions/Quarter
tons of people
it was getting more difficult to deliver
Features Delivered per Team
Days between Major Releases
Number of Major Releases in 2006
2007 – Birth of ADM
Major R&D wide Agile
Transformation to ADM
On time
delivery?
Last waterfall release
But what about infrastructure?
More importantly, here’s a story of a typical
start-up
We’ve got an app…
We’ve got a customer or two…
Web
DB
Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
App
Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
Customer
Admin
I’ve got a few more customers…
DB Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
FW
LB
LB
FW
Now we’re making money…
DB Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
FW
LB
LB
FW
FW
FW
FW
FW
LB
LB
LB
LB
DB Log
s
Con
f
Dat
a
Stat
Hlth
ID
App
Oth
r
Salesforce.com Architecture
Why didn’t we transform
TechOps on the first try?
Delivering on business priorities
Scaling through hiring
Still a relatively small team
But then
Rapid success continues
100,000+ Customers
1 B transactions/day
tons and tons and tons people
So can we continue to
innovate at scale?
Lack of visibility
http://upload.wikimedia.org/wikipedia/commons/thumb/4/46/Morning_Fog_at_GGB.JPG/448px-
Morning_Fog_at_GGB.JPG
Resource Bottlenecks
Lack of responsiveness, lack of team
alignment on priorities
Unpredictable completion of projects and
initiatives
2012 – Infrastructure Take 2
ADM + DevOps
Take 2a
Developers supporting Operations (part time)
Take 2b
Infrastructure Engineering
TechOps splits into
Operations
Take 2c
Clouds
Embedded teams
How to use DevOps?
No Crisis
The 3 Ways – Gene Kim
The First Way emphasizes the performance of the entire system
The Second Way is about creating the right to left feedback loops.
The Third Way is about creating a culture that fosters two things:
continual experimentation, taking risks and learning from failure;
C A M S
Culture
Automation
http://upload.wikimedia.org/wikipedia/commons/6/61/Differential_free.png
Metrics
http://www.aosabook.org/images/graphite/composer-ui.png
Sharing
Why are we succeeding?
The Toyota Way - Kata
http://upload.wikimedia.org/wikipedia/commons/7/70/Iaido2.jpg
ADM for Cultural Change - DevOps Kata
•Daily Standup - #8 “Encourage effective two way communication and other
means to drive out fear throughout the organization so that everybody may
work effectively and more productively for the company.”
•Sprint Retrospective - # 13 “Institute a vigorous program of education and
self-improvement”
•Sprint Demo - #9 “Break down barriers between departments. People in
research, design, sales, and production must work as a team, in order to
foresee problems of production and usage that may be encountered with the
product or service.”
Cloud Realignment
http://www.freefoto.com/images/46/01/46_01_49---Clouds_web.jpg
Theory of Constraints as per Goldratt
http://images4.wikia.nocookie.net/__cb20080623095705/starwars/it/images/thumb/d
/d4/JawaNEGAS.jpg/331px-JawaNEGAS.jpg
Hack Day
Internal DevOps Mini-Conference
http://www.flickr.com/photos/gazeronly/7645165306/
Infrastructure Development Lifecycle
http://www.freefoto.com/images/46/01/46_01_49---Clouds_web.jpg
Artifact Y
Deployed to
Environment
X from
release store
Test Results
marked in
ReleaseDB
Eligible for
promotion
to next
environment
Environment specific
tests are Run
(increasing clock time)
PASS?
Ejected
from
processFAIL?
Testing and Deployment
Virtualization
Embeds
http://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Embedded_Artillery_Shell_at_Fort_Sumter_
%287639234388%29.jpg/800px-Embedded_Artillery_Shell_at_Fort_Sumter_%287639234388%29.jpg
Scrum Master Training
Failure? Still?
http://theintentionalwriter.com/wp-content/uploads/2013/01/head_in_hands.jpg
Front Door Process
http://upload.wikimedia.org/wikipedia/commons/thumb/e/ef/Alnwick_Castle_a_frontal_door.J
PG/450px-Alnwick_Castle_a_frontal_door.JPG
Bugs
http://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Cotton_Harlequin_B
ugs.jpg/757px-Cotton_Harlequin_Bugs.jpg
Why we still have
challenges
Why are you here?
Present and Future Challenges
• Bringing Agile into traditional IT Ops
• Bringing IT Ops in with Infra Eng and R&D
• Re-educating workforce
• Recruiting
• Scaling Securely
Agile.2013.effecting.a.dev ops.transformation.at.salesforce

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