J lashua content marketing now conf 2012 intel case study_day2
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J lashua content marketing now conf 2012 intel case study_day2

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Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique ...

Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience. Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com @contentmktgnow

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J lashua content marketing now conf 2012 intel case study_day2 J lashua content marketing now conf 2012 intel case study_day2 Presentation Transcript

  • Social Content Marketing at Intel Jennifer Lashua Intel Social Media Center of Excellence @runningjen
  • Who we are (socially speaking … ) • 1 Global Facebook page – 51 country pages • 1 Primary Twitter Handle – 30 supporting handles • 1 Global YouTube Channel – 14 International Channels • 1 Google+ Page – 7 circles • Support for local networks – Weibo, RenRen, Vkontakte, etc > 13M global fans/followers
  • Social Content Publishing Model Campaigns, feature content Stories, mini-campaigns, events Resources > Time > Constant content stream, “Always On”3 INTEL CONFIDENTIAL
  • Content Case Studies
  • Campaign-Driven
  • News & Insights
  • Informational
  • ThinkGlobal, Act Local
  • Create centrally, Share globally COE
  • Create locally, extend globally
  • A sneak peek into what’s next for Intel: Branded Content and Storytelling 11
  • Thank you!INTEL CONFIDENTIAL @runningjen