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J lashua content marketing now conf 2012 intel case study_day2

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Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique …

Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience. Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com @contentmktgnow

Published in: Business, Technology

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  • 1. Social Content Marketing at Intel Jennifer Lashua Intel Social Media Center of Excellence @runningjen
  • 2. Who we are (socially speaking … ) • 1 Global Facebook page – 51 country pages • 1 Primary Twitter Handle – 30 supporting handles • 1 Global YouTube Channel – 14 International Channels • 1 Google+ Page – 7 circles • Support for local networks – Weibo, RenRen, Vkontakte, etc > 13M global fans/followers
  • 3. Social Content Publishing Model Campaigns, feature content Stories, mini-campaigns, events Resources > Time > Constant content stream, “Always On”3 INTEL CONFIDENTIAL
  • 4. Content Case Studies
  • 5. Campaign-Driven
  • 6. News & Insights
  • 7. Informational
  • 8. ThinkGlobal, Act Local
  • 9. Create centrally, Share globally COE
  • 10. Create locally, extend globally
  • 11. A sneak peek into what’s next for Intel: Branded Content and Storytelling 11
  • 12. Thank you!INTEL CONFIDENTIAL @runningjen