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Social Content Marketing at Intel




                   Jennifer Lashua
      Intel Social Media Center of Excellence
                    @runningjen
Who we are (socially speaking …
               )
                 • 1 Global Facebook page
                    – 51 country pages
                 • 1 Primary Twitter Handle
                    – 30 supporting handles
                 • 1 Global YouTube
                   Channel
                    – 14 International Channels
                 • 1 Google+ Page
                    – 7 circles
                 • Support for local networks
                    – Weibo, RenRen, Vkontakte, etc

       > 13M global fans/followers
Social Content Publishing Model

                                                                          Campaigns, feature content




                                   Stories, mini-campaigns, events
    Resources >




                  Time >
                                                  Constant content stream, “Always On”


3             INTEL CONFIDENTIAL
Content Case Studies
Campaign-Driven
News & Insights
Informational
Think
Global, Act
  Local
Create centrally,
 Share globally



                    COE
Create locally, extend
      globally
A sneak peek into what’s next for Intel:
                 Branded Content and Storytelling




 11
Thank you!




INTEL CONFIDENTIAL
                     @runningjen
Social Content Marketing Strategies at Intel

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