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MUSINGS ON iPHONE AND ANDROID,[object Object],A remix,[object Object],David Jones,[object Object],For BarCamp Sydney 5 #bcs5,[object Object],Sorry, no OpenMoko, Maemo, Moblin, Blackberry or WinMobile,[object Object]
Battle of 2 marketing powerhouses?,[object Object],VS,[object Object]
I’m not saying evil empire….,[object Object]
….But others might,[object Object]
The Cathedral and the Bazaar - musings on iPhone and Android
Meanwhile…….in Androidville,[object Object]
Meanwhile…….,[object Object]
Tyranny of Coolat first you are unique…you stand out in the crowd,[object Object]
Tyranny of CoolThen everyone gets into the act,[object Object],So….Where Apple take you go next???,[object Object],	More at the Top: 3GS,[object Object],	More at the Bottom:  $99 phone,[object Object],1 million phones sold in 4 days,[object Object],	Continue to hook user dependency on eco-system – only iTunes? (or PUSH),[object Object]
The Cathedral and the Bazaar - musings on iPhone and Android
The Cathedral and the Bazaar - musings on iPhone and Android
The Cathedral and the Bazaar - musings on iPhone and Android
The Cathedral and the Bazaar - musings on iPhone and Android
The Cathedral and the Bazaar - musings on iPhone and Android
And More Chinese Handsets….,[object Object]
Appstore as revolution or sharecropping?,[object Object],Incredible Innovation,[object Object],ms-dos + download.com rolled into one,[object Object],Micro-payments,[object Object],InApp Payments,[object Object],52K Apps, 23.4% are free, 67% cost less than $1 and 97% cost less than $10,[object Object],Average App price $2.85,[object Object],White Noise generator (just too many applications - a power law will apply to developer wealth – most developers will be poor),[object Object],Source: 148apps.biz,[object Object],Developers get to be Sharecroppers,[object Object],Apple Margin 30% per app,[object Object],approximately US$45m to date,[object Object],Not seeing too many retiring iPhone developers, Not seeing Exits in the startups,[object Object],Apple Developer NDA,[object Object],Approval Process (Average approval time 7.02 days over last 30 days),[object Object],Moral Approval Process (No Adult),[object Object],Credit Card Chargebacks (Developer repays ALL, Apple keeps the margin),[object Object],"Over the past two months, Apple has blocked our breakthrough video camera app, iVidCam, and our attempts to dialogue with them." A very upset iPhone developer, GP Apps, has gone public with its battle with Apple's legal department, and has informed the press (including NewsWireless). "undocumented API call” – one developer’s experience of Appstore approval process – Apple later release a competitive product (at a price),[object Object]
SafeAndSurf – rejected for protecting user passwords (AES 128 bit crypto),[object Object]
OS/App Extensibility,[object Object],Giving the user better UX between the App and the OS,[object Object],On the iPhone – how do I share a Web Page?.....I share the way apple wants me to share,[object Object],On Android – I share the way I want to. (this screenshot is the “share” menu option on my Android browser),[object Object]
YOUR CHOICE(as developer, entrepreneur and consumer)“90% Of Waking Hours Spent Staring At Glowing Rectangles”The Onion,[object Object]
The Magnificent Cathedral,[object Object],To admire the magnificent architecture and live by the dogma?,[object Object],As designed by the landlord/priests,[object Object],You are granted individuality at the Application level,[object Object],You need a 24 month contract to belong…,[object Object]
Or the chaos and diversity of the bazaar,[object Object],Do we buy our coffee from starbucks? (in Oz, no),[object Object],Still get Uniformity and Choice at Application Level,[object Object],Bad and Great UX – but custom OS UX is possible,[object Object],We will see Mediocre and Great Form-factors,[object Object],Heterogeneous,[object Object],Everyone can join:,[object Object],Contracts,[object Object],Pre-Paid SIMs,[object Object],Wifi only,[object Object]
The Cathedral and the Bazaar - musings on iPhone and Android
Thanks!,[object Object],@djinoz,[object Object],for,[object Object],#bcs5,[object Object]

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The Cathedral and the Bazaar - musings on iPhone and Android

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Editor's Notes

  1. I’ve repurposed a famous thesis to explore what is emerging in the mobile space with the two contenders that are most likely to thrive, prosper and survive.Sorry to not cover extremely cool things like OpenMoko but I struggle to see the telcos supporting OpenMoko descendent at commercial volumes. (phreaking)The focus is not the vendor strategies but where developers and entrepreneurs need to be directing their attention for user experience diversity and richness of “fit for purpose”.Yet, entrepreneurs and developers are early adopters and the uptake of a closed environment (iPhone) seems counter to their normal values of openness, hack-ability and diversity. #bcs5
  2. Apple is the supreme branding machine.Google marketing?….. *sigh*Android also relies on handset partners for promoting the platform, if anyone has seen the T-Mobile advertisements – there is no comparison to an iPhone TV spot.But this is the reality of a “bazaar” approach, a completely diverse and often crappy marketing and UX experience.
  3. But whats with the high collars?Just sayin – that’s all.
  4. Steve helps Lisa with her accidental debt to iTunes by permitting her to work it off.Shame on you Groening!
  5. An unstoppable force?The truth is that there were 294million handsets shipped annually at the end Q4 2008Source: Strategy Analytics
  6. Tumbleweeds blow by……“a few million handsets have been sold….” (I couldn’t find an accurate statistic in time for the talk)
  7. The analysts are bullish – maybe smoking the good stuffBut really it take much to get 9x on current shipments, particularly if some handsets are at the lower end and supported by Carrier contracts.
  8. Apple execute the Gladwell manual better than anybody else. They know what it takes to grab early adopters (like barcamp attendees)
  9. So lets take a quick spin through Android handsets.
  10. Here is a China originated handset that is a fraction of the price when purchased outright, may not be the coolest phone but a mass market device with full access to Android multi-tasking OS and App ecosystem.
  11. New HTC handset already shipping
  12. Due Q4 2009
  13. So there will be plenty of diversity of many different grades, qualities and “fit” for target market. ODMs that have traditionally paid Microsoft a license fee for each Win Mobile get to save around $15 per handset by shipping Android.
  14. There is no argument, the appstore has been a phenomenal success, but is it a wealth generator?Most Developers will be poor. iPhones are simply a new platform with a few extra sensors and true “always-on”/immediacy.
  15. No breach of export license restrictions. Sometimes passes Appstore approval, sometimes rejected.
  16. Applications can extend the capability of the browser or other published interfaces. Apps are still sandboxed.
  17. Caveat Emptor: Statistics provided by The Onion!Not so much a “call to action” but a “call to think”. For entrepreneurs don’t chase the ball but build apps for” where the ball will be”. Build applications for not just the coolest monolithic ecosystem (the iphone you are carrying now) but for the coming array of less cool handsets that will help a lot of people in a more open ecosystem. Why support a lockin?
  18. If you don’t like fruit markets….
  19. How about a floating market, or a spice market?...the point is wonderful, chaotic, often-failing diversity is good.