SEO Process

3. Website
SEM/Digital
SEO
Marketing Analysis
Process
On page
Off page

4.  Web site Analysis
 Keyword Analysis
 Competitor Analysis

5.  Navigation and File Structure Analysis
 Canonicalization
 HTML Validation
 Customized 404
 Site Map, XML Sitemap
 Broken Links
 XML RSS Feeds
 Website Speed
 Robots.txt
 Browser Compatibility

6.  Title
 Description
 Keyword
 Heading (H1)
 Image Alt-tag
 Duplicate Content Fixing
 Cache
 Domain Age
 IP Location
 Alexa Rank
 Page Rank

7.  Anchor Text Linking
 Quality of Page Content
 Pages indexed by
Google
Yahoo
Bing
 Web Master and Analytics
 Search engine sitemap
 Domain Age
 Page Redirect
 Duplicate Page Analysis

8. Research keywords related to your business
 Local based Keyword analysis
 Global based Keyword analysis
 Product based Keyword Analysis
 Two phrases Keyword analysis
 Three Phases Keyword analysis
 Search Volume
 User intent
 Business Impact

9. Identify competitors, utilize benchmarking techniques and identify level of
competition
 Local based Competitor analysis
 Global based Competitor analysis
 Product based Competitor analysis
 KEI (Keyword Effectiveness Index ) Analysis
for single Keyword
 Phrase Key analysis
 Exact match Key analysis

10. Competitor
website
Back link Domain
Keyword/Product
Age/Website
Analysis based
analysis
Exact/ Phrase Page Rank/Alexa,
Inbound link Out bound link Product base Navigation, etc
Quality Page

11.  Title Meta Tags (not more than 60 characters)
 Meta tag Keyword Description
 Anchor Text (incoming and internal)
 Header Tag Content (i..e H1, H2, H3, H4, H5)
 Robots.txt
 Bold/Italic Tag Content
 Body Text on top, middle and bottom of page
 Alt Tags in Pictures that are Links
 URL/Filenames and Navigation

12.  Search engine Web master and analytics
 Hyperlink text
 Keyword density, frequency, Prominence &
Proximity
 Dynamic Page Optimization
 Rich Content , Content Analysis &
Optimization
 HTML Code Refining & Checking
 RSS Creation
 Sitemap Creation
 Local Listing (Google, Yahoo and Bing)

13.  Back Links
 Search Engine Submission (Google +,
Messenger)
 Article Submission
 Social Bookmarking
 Classified Ad Submission
 Press Releases
 Blog Creation
 Link Wheel
 Forum Posting

14.  Social Media Optimization
 Product Specific Directory Submission
 Country Specific Directory Submission
 Local Business Directory Submission
 RSS feed Directory Submission
 Paid directory submission
 Reciprocal links Submission
 Google Local Submission
 .edu backlinks
 .gov backlinks

15. Analytics/web master/Business
Page/Blog/Adwords/product
Google
mail
Yahoo Promotion
Bing mail
Email Website
Analytics
web master SNW Directory/
business Social
place/Ads Bookmark/
Face Book Press
Directory
Twitter release/
LinkedIn Blog /Etc
SNW Ads
Social Media,
Etc

16.  Google and Bing Ad words
 Email Marketing
 Blogging
 Social Network participation ( Face book,
LinkedIn ads, etc)
 Content Marketing
 Video Marketing

17. Landing Page
PPC
Marketing Video
Offers Banner Ads
SEM
Micro blogging
Social Media
Email/Mobile
Fan Page
Marketing
Business Page

18. Regards
Dinu.D
9751428479