2. PROJECT PROPOSAL
Title
“Take The Pledge”
Background
“Take the Pledge” is a reminder to mankind to think and make the right decision
about our environment for the future.
Aim
Take time and think for a moment is this the path that we chose.

3. PROJECT PROPOSAL
Problem identification
The quality of air decrease year by year because of the frequent occurring of
haze throughout the city. During haze season people are starting to get in
contact with diseases and illness. The department of environment suggested
that these haze that happens are from the neighboring countries which are
burning crops to fertilize the soil. Usually this activity can be done without
burning the crops but it‟s a fast job.
Aim and objective
To enlighten the society of today on how everything around them is being
neglected to fulfill their needs.

4. PROJECT PROPOSAL
Motivation
Beauty of nature shouldn‟t be exploited and neglect to fulfill ones desire.
We live in a very beautiful planet everything is created for us our job is to take
care of it and use it wisely to benefit our needs not wants and desires.
Ideation & concept
Awareness
Design Approach
Projection and installation

5. RESEARCH & ANALYSIS
Proposal 1 Fairy Dust
What is fairy dust?
Fairy dust is my representation of tiny dust particle that roam our air. I was
intrigue by how this tiny particle came about. The are many source to this
event one being natural sources and the other is anthropogenic sources.
Natural sources mainly comes from areas which has no vegetation that can
be very dusty, digestion of food by animals and volcanoes etc. anthropogenic
sources are caused by industrial emissions, spray cans (hairspray, pesticides
etc) and land vehicles.

6. RESEARCH & ANALYSIS
Personal Observation
As we can see today, there are many construction and development going on in
the city. These construction are massive development agenda and they need
a lot of things to carry out this project also amount to a lot of equiptments,
workers, supplies and etc.
In the compound of the construction we can almost tell that there is a lot of
pollution being from sound to air. It‟s hard to neglect the fact that everytime
these huge truck pass by us there is bound to be a dust fairies floating in the
air eventually entering your eyes and nose if you are not in a protected
environment.
Personally, these big construction and development are a result of human
desires. Always wanting something bigger and better the last. It is a good
behavior to be competitive but I think humans are always pushing the limits
and neglecting the one foundation that holds us together; nature.

7. RESEARCH & ANALYSIS
The word pollution itself is created by man and there are numerous type of
pollution that are resulted from mankind‟s errors in the end it all comes down
to man to make the choice of

8. RESEARCH & ANALYSIS
Depletion of ozone yearly
Every year our ozone layer gets thinner and thinner also it can patch up on its own if we
continue to cause pollution it slows down and during that moment harmful rays will
penetrate the earth protective layer and can risk human‟s health

9. RESEARCH & ANALYSIS
Even in Malaysia itself we are facing problems that will effect our ozone
layer. The air quality in our city is slowly getting worse and there‟s nothing we
can do about it. It a big job to control what is going into our air when
everything that is causing it is crucial for the development of our country
which revolves in our daily life. Not to discriminate Malaysia or other country
alike but we tend to go by the saying of “Prevention is better than Cure” in
reverse = “Cure is better that prevention” . Now leading electronic companies
are coming out with a new appliances such as air cleaners called Air Purifier,
Plasma Cluster and etc which are specifically build for indoor use.

10. RESEARCH & ANALYSIS
Picture above is a result of accumulation of year 2012. A partially complete chart for
the year 2009 as we are still in August. So far from what I can see certain area has
already reached an unhealthy level of air quality and we are not yet at the end of the
year.

11. RESEARCH & ANALYSIS
While researching for ideas to create an output for my project I stumble upon a
quote which is from a movie that I recently watched, it goes like this:-
The movie has some really interesting elements that i might use as reference for
my project. The Lorax is base on Dr. Seuss [Theodor Seuss Geisel]„s
children‟s book characters about the environment and how it affects life and
the future.

12. RESEARCH & ANALYSIS
Although it highlights the extinction of trees, the effects [pollution] of it is what we
[our planet] is going through now and its all around us waiting to get worse
and like the quote says “Unless someone like you cares a whole awful lot,
nothing is going to get better. It‟s not” by Dr.Seuss.

13. RESEARCH & ANALYSIS
Gabriela Trembecka
The Academy of Art University is proud to announce that
MFA Fine Art alumnus Gabriela Trembecka was chosen to represent t
Academy at the Regional Student Juried Exhibition in Portland, Orego
Her installation, entitled Exordium, was comprised of one hundred
high-fired porcelain bells. The installation centered around "Fear" as a
theme, and featured pieces called "Enunciations" and "Repentance."

14. RESEARCH & ANALYSIS
Aurélien Froment
If I Were a Bell is an installation which includes seven
small ceramic bells hanging from the ceiling. The bells
were made in Arcosanti, the prototype city built in the
desert of Arizona by Italian architect Paolo Soleri.
Both the city and the bells are based upon the same
principles of natural growth, which regard sustainability
and education as primary elements. The traditional
production technique used for the bells has been taken
by Soleri on the much larger scale of architecture and
urbanism. Therefore the small bells represent the
philosophy and economic sustainability of an idea,
by transferring it on a level and a shape that are
only apparently different from the original – but they are,
in fact, extremely linked to it.

15. FINAL OUTPUT
A simple floor plan of the location of the projection and installation.

16. FUNCTIONAL SPECIFICATION WORKSHEET
Screen Name : Air pollution
Purpose/ Description of screen : Encouraging society to make the first move
Person in charge : Audience
User Interaction : Reading quotes and pulling trigger string to initiate the
ring.
Frames within the screen : -
Description: Representational art/ Installation
Media Elements/Content:
Text/ Description : Quote from Dr.Seuss [beginning] & myself [end]
Image / graphic : Photos of the city
Video : The city and air pollution
Animation : Smog and text will appear in the video
Sound : Bells ringing
Navigation control : Trigger string

17. FLOWCHART
An overall flow of how the projection, installation
and interaction with the user comes into place