Falcon's Invoice Discounting: Your Path to Prosperity
iTunes Ecology; a Media Futures case study
1. B eyo n d B ro a d c a s t , M e d i a F u t u re s C o n f e re n c e 2 0 0 9
F r i d ay 3 Ju l y 2 0 0 9 , B l o o m b e r g A u d i t o r i u m , L o n d o n
viable futures
th e i Tu n e s ( media) ecolog y
Alexander Grünsteidl a g @ d i g i t a lwe l l b e i n g l a b s . c o m
2. 30 years ago the Sony Walkman was being sold for the
first time.
it started a revolution in portable consumer electronics
profoundly changing the way we listen to music.
... 1979 1980 1990 2000 2009 ...
3. 2 years ago the iPhone was being sold for the first time
exactly a year ago, 10 July 2008, the Appstore opened
... 1979 1980 1990 2000 2007 2008 2009 ...
23. What is ONE Billion ?
one Pound coin
is 3 mm thick
=
3000 km
=
beyond Moscow
24. YOU
Who owns an iPod ?
Who owns an iPhone ?
Who has paid more than £ 5 for an App ?
Who has recommended an iPhone app to a friend ?
Have you read a bookon a portable device ?
25. Me
How’s the market place, especially retail changing ?
How does this affect public places like the High Street ?
Changing business models in demand - supply and
value of discovery and recommendation ?
38. CD ripping application
application compression technology
file and play list management
internet browser
network sharing
Genius recommendation engine
device and iPod synchronization
cd burning
internet radio stations
39. CD ripping application
application compression technology
file and play list management
internet browser
network sharing
Genius recommendation engine
device and iPod synchronization
cd burning
internet radio stations
online store DRM copyright management
seamless integrated webstore
per song sales model, one click purchase
podcasts
movie rentals
40. CD ripping application
application compression technology
file and play list management
Jan 2001 internet browser
network sharing
Genius recommendation engine
device and iPod synchronization
cd burning
internet radio stations
online store DRM copyright management
seamless integrated webstore
2003
per song sales model, one click purchase
podcasts
movie rentals
iPod family player hardware,
massive storage
Oct 2001
simple integrated UI design
retrieval interface
sexy product design
exquisite materials
93. what is more valuable?
access vs ownership
http://arstechnica.com/microsoft/
news/2009/05/microsofts-next-apple-
price-attack-zune-pass-vs-itunes.ars
94.
95.
96. customer perception of value
OWN USE
how much can one
own and consume ?
PAY per USE Subscribe
? ?
rental
97. user behaviour will change
OWN USE
Bandwidth
AccessibilitySubscribe
PAY per USE
Trust
rental
Customization
98. user behaviour will change
OWN USE
or is there an underlying
PAY per USE
cultural believe around
Subscribe
rental
ownership ?
100. NIN Nine Inch Nails
music + game
TapTap
TapTap
revenge
downloaded by a third of
iPhone users
Free $ 5.00
101. NIN Nine Inch Nails
music + socialnetwork
• Blog updates and event news
• stream music
• download photos
• upload their own remixes
• multiple conversations with
strangers at gigs,
• locate other NIN fans in their
vicinity
Free
104. next time you:
commission a project
seek funding
build an application or service
ask yourself:
1. How does it relate to other elements in the
ecology ?
2. Does a combination of existing elements
enable new consumption behaviours ?
3. Can it become a new platform for an
innovative culture of use ?
106. digital wellbeing labs
ag @ digitalwellbeinglabs . com
We tune technology to create harmony in your life. www . digitalwellbeinglabs . com
107. Sources:
de-coding-iphone-3g-advertising-from-o2-in-the-observer <http://www.gomonews.com/de-coding-iphone-3g-advertising-from-o2-in-the-observer/>
50_of_2007_model_cars_sport_ipod_integration <http://www.metrics2.com/blog/2006/12/20/50_of_2007_model_cars_sport_ipod_integration.html>
iPhone-appstore-secrets-pinch-media <http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media>
longterm-usage-of-iphone-apps-is-only-one-percent-of-total-downloads <http://www.pocketpicks.co.uk/latest/index.php/2009/05/05/longterm-usage-of-
iphone-apps-is-only-one-percent-of-total-downloads/>
Bands Bypass iTunes With iPhone Apps <http://apple.slashdot.org/article.pl?sid=09/02/20/2059233>
Bands-bypass-itunes-by-streaming-music-through-iphone-apps <http://arstechnica.com/apple/news/2009/02/bands-bypass-itunes-by-streaming-
music-through-iphone-apps.ars>
Apple’s Cool Matrix-Style App Wall <http://www.techcrunch.com/2009/06/08/apples-cool-matrix-style-app-wall/>
148Apps.biz | Apple iTunes App Store Metrics, Statistics and Numbers for iPhone Apps<http://148apps.biz/app-store-metrics/>
CES: Analyzing the iTunes usage statistics - 1/10/2007 12:04:00 PM - EDN<http://www.edn.com/article/CA6406501.html>
BBC - Newsbeat - Technology - Apple takes on 'old school' Nintendo<http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7724000/7724366.stm>
Timeline of Apple products - Wikipedia, the free encyclopedia<http://en.wikipedia.org/wiki/Timeline_of_Apple_products>
What's the future of iTunes? - By Ivan Askwith - Slate Magazine <http://www.slate.com/id/2176117>
Could the future of iTunes be digital software downloads? | Webware - CNET<http://news.cnet.com/8301-17939_109-9852097-2.html>
Apple iPhone 3.0 Update: the Good, the Bad and the Still Missing | Analysis | iPodObserver<http://www.ipodobserver.com/ipo/article/
apple_iphone_3.0_update_the_good_the_bad_and_the_still_missing/>
About Those iPhone App Store Revenue Numbers<http://www.techcrunch.com/2009/05/14/about-those-iphone-app-store-numbers/>
App Store Rank-to-Sales Revealed<http://www.joelcomm.com/app_store_ranktosales_revealed.html>
sales data GeoLogTag news<http://www.galarina.eu/GeoLogTag/News/Entries/
2009/2/5_Sales_figures_from_the_dark_dungeons_of_the_App_Store.html>
Forrester Research: Epic Terror of iTunes and Apple TV<http://www.roughlydrafted.com/RD/RDM.Tech.Q2.07/51A2CED5-
D5C7-4053-9D3E-2A50A09F55DA.html>
Longterm usage of iPhone apps is only one percent of total downloads | // Pocket Picks //<http://www.pocketpicks.co.uk/latest/index.php/2009/05/05/
longterm-usage-of-iphone-apps-is-only-one-percent-of-total-downloads/>