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Ba 361 apple presentation

  1. 1. Apple, Inc.<br />BA 361<br />Donald Ulrich<br />Matthew Vital<br />Maggie Wesolowski<br />
  2. 2. Overview<br /><ul><li>History of Apple, Inc.
  3. 3. Apple, Inc. Products
  4. 4. The Industry
  5. 5. Computers
  6. 6. Mp3 Competition
  7. 7. Media Players
  8. 8. SWOT
  9. 9. Strategic Analysis</li></li></ul><li>Brief History/Background<br />HQ: Cupertino, California<br />American multinational corporation<br />Designs and markets consumer electronics, computer software, and personal computers<br />August 2010:<br />Operates 301 retail stores (10 countries)<br />Online store<br />April 1976, Partnership:<br />Steve Wozniak, Steve Jobs (CEO),<br />(Ron Wayne),<br />Mike Markkula<br />
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  12. 12. Internal Environment<br />Sustainability & Eco-friendly<br />Constant innovations & product re-inventions<br />In relation to customer and economy shifts<br />Gain market share from competition to maintain profitability (esp. product expansion)<br />Mission & Opportunity Statements<br />
  13. 13. Statements<br />Mission Statement<br />Committed to bringing the best personal computing experience<br />Students, educators, creative professionals and consumers <br />Around the world<br />Hardware, software and internet offerings<br />Opportunity Statement<br />Highly competitive & technological-driven consumer electronics-computer industries.<br />Further leverage the intellectual capital & brand image with new digital business strategies<br />Create new sources of sustainable competitive advantage<br />
  14. 14. Apple Products<br />
  15. 15.
  16. 16. External Environment<br />
  17. 17. The Personal Computer Industry<br />
  18. 18. Apple Computers Over the Years<br />First Computer was the Apple I<br />It was a kit sold as a motherboard with a CPU, RAM, and basic textual video chips<br />The user was required to provide two different types of A/C input voltages, wire an ASCII keyboard to a DIP connector and to wire video output pins to a monitor or RF modulator if a TV set was used<br />Went on sale in July of 1976 at $666.66<br />
  19. 19. Continued<br />The Apple II introduced April 16, 1977 for $1295<br />Differed from rivals TRS-80 and Commodore PET because it came with color graphics and an open architecture<br />Early models used cassette tapes for storage which switched to the 5 ¼ floppy disk drive and interface, disk II, after it was introduced<br />
  20. 20. Continued<br />The Apple III introduced in 1980<br />Had no cooling fan as per Jobs’ specifications<br />Thousands recalled<br />Apple III+ had the fan and was updated but did not sell – wary buyers and bad press<br />
  21. 21. Continued<br />The Apple Lisa introduced in 1983<br />First personal computer sold to public with a graphical user interface (GUI)<br />Was a failure due to high price ($9,995) and limited software<br />
  22. 22. Continued<br />The Apple Macintosh introduced 1984<br />Initially sold well, follow up sales not so good until introduction of the Laserwriter (first reasonably priced laser printer) & Pagemaker (desktop publishing software)<br />The Apple Macintosh portable was a derivative of this in a portable version-sales were terrible<br />
  23. 23. iMac & iMac Flat panel<br />iMac was an all in one pc introduced in 1998<br />Included cases in a variety of colors<br />Was the start of Apple getting back ahead and to a steady growth as before<br />The flat panel is the same all in one pc but in a flat screen version.<br />Has evolved from the original G3 version to the now G5* and Core 2*, Core i5*, & Core i7*.<br />*The newer versions use Intel core duo technology<br />
  24. 24. iMac & iMac Flat Panel<br />
  25. 25. Mac Mini<br />Takes the original desktop (where the monitor sits on a horizontal box which holds the components) and shrinks it to a mini size. (Uses Intel’s core duo chips)<br />
  26. 26. PowerBook, iBook, and MacBook<br />Powerbook-original laptop from apple<br />Evolved into many different versions<br />Began to gain popularity along with the iMac<br />iBook- replaced the Powerbook and continued to help Apple gain popularity<br />MacBook- replaced the power book and iBook which sparked a boom on sales for apples “book” sector due to a much faster speed from using Intel’s chips<br />The MacBook Pro version was a huge hit in the professional sector<br />
  27. 27. PowerBook, iBook, and MacBook<br />
  28. 28. Chart of Apple Computers Over Time<br />
  29. 29. The Personal Computer Competition<br />
  30. 30. HP<br />One of the biggest computer providers<br />Make everything from computers to monitors, printers, scanners, and cell phones<br />Compete with Apple in many markets including computers and smart phones<br />Provide computers and service on an at home, small business, corp. business, and government level<br />Provide their computers a low price<br />Allows customizable options<br />
  31. 31. Dell<br />A large provider of computers<br />Allows customers to build their computer packages<br />Offer many types of products from computers to monitors, printers, HDTVs, and cell phones<br />Provide a wide variety of computers a varying prices depending on the components added <br />Low cost<br />
  32. 32. Acer<br />A large provider of laptop computers to conusmers<br />Provide many products such as laptops, desktops, servers, projectors, TVs<br />Provides their computers in a few configurations<br />
  33. 33. Mp3 Player Competition Industry<br />Creative<br />Sound Blaster sound cards<br />The Zen, The Zen Stone Line<br />Reigncom Ltd.<br />South Korea: iRiver<br />iRiverClix<br />Lplayer<br />Microsoft<br />Zune<br />SanDisk<br />Sansa: View, Connect, Fuze, Clip, Express<br />
  34. 34. Personal Media Players<br />Sony: First Walkman 1979 in Japan<br />Tape player w/out recording function<br />1995: more than 150 million sold, CD player<br />PDAs: Apple was the first<br />Newton <br />Best functionality, sync with PC software <br />
  35. 35. Goodbye to the PDA<br />By fourth quarter 2007, PDA sales fell 53.2% from same quarter 2006<br />New convergence between PDAs and cell phones<br />Continual demand for portable electronics, better functionality<br />
  36. 36. Apple’s Movement in MP3<br />+100 manufacturers offering digital music and person media players<br />2001: User-friendly iPod introduced<br />“Thousands of songs in your pocket.”<br />5-10 GB<br />
  37. 37. Innovation + Functionality<br />iTunes attributed to majority of iPod’s success<br />2001: Created to store CDs on computer hard drives, burn CDs on Macs<br />syncing between music software and new music player<br />2003: Software released for Windows users<br />
  38. 38. Impacts on iPod Sales<br />4th edition, April 2004<br />Introduced of iTunes Music Store<br />Large library<br />Legitimate online source for music, reduce piracy<br />October 2005:<br />Videos for purchase<br />Released in conjunction with video iPod<br />
  39. 39. iTunes<br />Online service launched in April 2003<br />Number one music retailer in U.S.<br />Catalog of 8 million songs<br />Recorded 5 billion songs downloaded since 2001<br />Apple reports of 2003:<br />.99 cents per song<br />Net revenues $6.2 billion<br />Net income $69 million<br />
  40. 40. Apple iPhone<br />
  41. 41. iPhone (cont’d)<br />Smartphone<br />Media Player<br />Email<br />Web browsing<br />Multi-touch and virtual keyboard<br />Apps<br />
  42. 42. SWOT<br />Strengths<br />Design & innovation capabilities<br />Ease of Use<br />Windows-friendly<br />Online Presence<br />Products/Services<br />Brand loyalty/Reliability<br />Creative marketing<br />Ads & testimonials<br />Weaknesses<br />Expensive compared to competitors<br />Wi-Fi capabilities on products<br />Declining market shares<br />Weak presence in markets other than in education and publish<br />
  43. 43. SWOT (con’t)<br />Opportunities<br />Social Trends<br />Product evolution<br />Home entertainment & digital TV<br />International opportunities<br />Threats<br />Competition:<br />MP3 industry<br />Computer industry<br />Apple product substitutes<br />
  44. 44. Strategic Analysis<br />3 Strategic Recommendations:<br />Integration of social media<br />Technological advances and product expansion<br />Open service market providers<br />
  45. 45. #1. Focus Integrationof Social Media<br />Pros<br />More consumer market approach<br />Trendy<br />Showcase new products or re-inventions exclusively<br />Marketing and advertising boost<br />Cons<br />Lose customer basis<br />Failure with marketing and advertising approaches<br />
  46. 46. #2. Technological advances and product expansion <br />Pros<br />New product sector development<br />Digital cameras and camcorders<br />Risk & Redefinition<br />Cons<br />Faulty<br />Brand Image/Reputation<br />Troubleshooting<br />
  47. 47. #3. Open service market providers <br />Pros<br />Readily available products<br />Trendy<br />Aid in phone service providers expansion (possible merger)<br />Cons<br />Monotonous<br />Out-dated<br />Competition increase (i.e. AT&T vs. Verizon, etc.)<br />
  48. 48. Our Best Strategic Recommendation:<br />Technological Advances and Product Expansion <br />
  49. 49. References<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
  50. 50. Questions?<br />Thank you.<br />