Care about how to leverage 'Ecommerce SEO – Everything You Need To Know To Succeed In 2015'. You will find this deck presented by the industry expert Sarvesh Bagla. CEO & Founder, Techmagnate during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. Digital Marketing Webinar
Ecommerce SEO – Everything You Need To
Know To Succeed In 2015
June 12, 2015 | Sarvesh Bagla, CEO & Founder, Techmagnate
www.digitalvidya.com

2. Ecommerce SEO

3. Introduction
• Sarvesh: Founder & CEO, Techmagnate
– Doing Search Marketing for over 8 years
– SEO for Baggout.com, ReligareWellness.com, Dabur
Newu.in, FabAlley.com, Cilory.com, Gaadi.com, Guru.com
– LinkedIn
• Techmagnate: Search Marketing Agency
– Named Company of the year for SEO & PPC in
2014 by CIO Review
– Top 10 Search Agencies in India by TopSEOs

4. CHANGING TRENDS FOR 2015
Ecommerce SEO

5. Page Load Time
• Load times are critical for successful SEO. Slow
sites lead to higher bounce rates, consequently
leading to replacement by faster-loading sites on
SERP’s.
• Not only affects SEO rankings, crawl rates and
indexing, but also impacts conversions!
• Volusion suggests load time should be < 3 secs on
desktop, < 1.5 secs on mobile

6. Around 18% of shoppers abandon the cart if the page
loads too slowly (Radware). A half-second delay results in
20% less traffic to the site (Google). Even if shoppers stick
around, they are less engaged and satisfied by a slow site.
Reducing page load time by 100 ms can increase sales by
1% (Findory). Slow pages also rank lower in searches, are
less likely to get indexed by search engines, and are less
likely to be recommended by word of mouth. (source)
Research says…

7. What to do?
• Use gzip compression to
reduce file sizes
• Minify HTML, CSS,
Javascript
• Optimize image sizes
• Use ecommerce
Optimized hosting
• Great resource:
Top 10 tips to optimize
page speed

8. Mobile Searches
• Get a responsive site
with UI optimized for
conversion on mobiles
• Mobile sites MUST be
optimized for Page Load
Time

9. Local Searches
• Local Search – critical
for omni channel
businesses like
www.Newu.in
– Lots of searches for store
locations
• Google picks signals like
location, distance etc.

10. Schema – semantic mark-up
• After Humming Bird update in late 2014
Google is now looking at the context of search
and not just the search terms
• Use Schema Markup to help Google
understand context better
• Define schema for products, offers, reviews

11. Get rid of black hat tactics
• Duplicate Products, Product Descriptions
• Keyword stuffing
• Site Wide links from affiliates, partners
• Get rid of old, spammy quality links from
previous “seo experts”
• Get a thorough back link profile audit
• Remember ebay was penalized in 2014

12. Secure your website!
• Google announced in Mid
2014 that it’s going to start
using HTTPS (secure HTTP)
as a ranking signal
• At Techmagnate, we
haven’t seen any benefit
from implementing it
• But it can negatively affect
your rankings if not
implemented correctly

13. ESTABLISHED BEST PRACTICES
Ecommerce SEO – On Page

14. Content & Linking
• Write unique product descriptions – avoid
manufacturer’s description
• Encourage user reviews – google loves unique,
valuable, freshly generated content
• Set-up a blog – encourage community by
starting conversations - talk about latest
trends. And use the blog to build deep links to
individual product pages

15. Clean URL Structure; remove duplicates
• Build relevant category, product urls
– Bad-example.com/product_id?=123456743
– Good-example.com/red-nike-shoe
• Duplicate Content = same content on 2 or
more urls.
• This is one of the biggest problems in Ecommerce
sites due to 1) Sorting, 2) Filtering, 3) Pagination and
4) Internal search functions

16. Solutions
• rel=canonical,
• rel=prev/next,
• selective blocking of
crawlers using noindex,
no follow directives
• 301 redirects
• Set preferred domains
• Refine internal search
results pages

17. Some More Tips…
• Optimize for long tail keywords
– “Buy yellow cotton bed sheets”
• Write catchy Meta Descriptions for products
• Social Signals - Integrate Social Sharing buttons on
product pages
• Keep pages for out of stock items live and running
– give Google a large base of stable, indexable
content. Use other methods to tell users product
is not available

18. Regular Health Checks
• Regularly check Google Webmaster Tools for
errors –
– Issues with sitemaps (products, images)
– pages not getting indexed, crawling frequency
– broken links
– duplicate meta tags etc.

20. Advanced Ecommerce Analytics

21. 5-10 MINS. EXERCISE
How effective is your SEO?

22. SEO Audit Tools
• Visit www.woorank.com
– Submit your site and wait for it to generate the
audit report
– How much did you score?
– What issues did it highlight?
• http://tools.pingdom.com/fpt/
– Did your site load in less than 3 seconds?
• https://developers.google.com/speed/pagespeed/insights/
– Did your site score above 80?

23. Thank you!
TECHMAGNATE
101, 2nd
Floor, Harinagar, Ashram,
New Delhi - 110-014 (India)
Phone: 011-43534779
E-Mail: info@techmagnate.com
Follow us on:
Prepared by:
Sarvesh Bagla
sarvesh@techmagnate.com
Connect with me on LinkedIn

24. www.digitalvidya.com
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