The presentation will be about what not to do if you want to build meaningful connections on your online Community. Attendes will hear Brendan talking about several ways to build a strong Social Media Community, as well as best practices for Community Management, avoiding common mistakes !

1. Hi!
I’m new
here!
Who
cares!
5 ways to kill
your community!
@digibomb

2. Stop thinking about how to build
a community, and start thinking
about how to ruin it!
@digibomb

3. “ You’ll become an expert in the
quickest ways to kill your online
community, using tips you can
take and use today to kill yours
as soon as possible!
-Patrick O’Keefe of ManagingCommunities.com
@digibomb

4. #killcommunity step Twitter #fails
1
@digibomb

5. Mixing Business with pleasure ...
Man I got wasted at that press event
last night ... #whereami ;p
@digibomb

6. Mixing Business with pleasure ...
Man I got wasted at that press event
last night ... #whereami ;p
It’s not the end of the world if you Tweet about a great industry
press event, just keep it business related!
@digibomb

7. Forgetting You’re Representing A Brand ...
This new product is so bomb yo!
@digibomb

8. Forgetting You’re Representing A Brand ...
This new product is so bomb yo!
Twitter is informal, and meant to show the human side of the
brand. But remember to have brand guide lines that adhered to a
corporate tone of voice.
@digibomb

9. Not Having Control Over Your Own Account ...
Don’t let the junior in marketing have the login
Don’t outsource it if you don’t know exactly
who’s going to be working on it.
*See last two slides ...
@digibomb

10. Going For The Hard Sell ...
No want to follow you on Twitter just
to have the had sell rammed down
there throat!
If they want to buy something they’ll
head to your website!
@digibomb

11. #killcommunity step Facebook f**k ups!
2
@digibomb

12. See slides 5-10 ...
Like Twitter, it’s just as easy to
f**k up on Facebook!
@digibomb

13. #killcommunity step frigging forums!
3
@digibomb

14. Here are just a few ways to
start the killing machine ...
@digibomb

15. The admin is
never wrong
@digibomb

16. The admin is
never wrong
Don’t have user
guidelines
@digibomb

17. The admin is
never wrong
Don’t have user
guidelines
Don’t document
guideline violations
@digibomb

18. The admin is
never wrong
Don’t have user
guidelines
Don’t document
guideline violations
Visit infrequently
@digibomb

19. The admin is Allow anyone
never wrong to moderate
Don’t have user
guidelines
Don’t document
guideline violations
Visit infrequently
@digibomb

20. The admin is Allow anyone
never wrong to moderate
Don’t have user
guidelines Set a bad
example
Don’t document
guideline violations
Visit infrequently
@digibomb

21. The admin is Allow anyone
never wrong to moderate
Don’t have user
guidelines Set a bad
example
Don’t document Make new
guideline violations people feel
unwelcome
Visit infrequently
@digibomb

22. The admin is Allow anyone Member
never wrong to moderate feedback is
stupid
Don’t have user
guidelines Set a bad
example
Don’t document Make new
guideline violations people feel
unwelcome
Visit infrequently
@digibomb

23. The admin is Allow anyone Member
never wrong to moderate feedback is
stupid
Don’t have user
guidelines Set a bad
example Who needs
branding
Don’t document Make new
guideline violations people feel
unwelcome
Visit infrequently
@digibomb

24. The admin is Allow anyone Member
never wrong to moderate feedback is
stupid
Don’t have user
guidelines Set a bad
example Who needs
branding
Don’t document Make new
guideline violations people feel
unwelcome Make all
Visit infrequently content
private
@digibomb

25. The admin is Allow anyone Member
never wrong to moderate Don’t
feedback is
stupid update
software
Don’t have user
guidelines Set a bad
example Who needs
branding
Don’t document Make new
guideline violations people feel
unwelcome Make all
Visit infrequently content
private
@digibomb

26. The admin is Allow anyone Member
never wrong to moderate Don’t
feedback is
stupid update
software
Don’t have user
guidelines Set a bad
example Who needs ADS
branding
Don’t document Make new
guideline violations people feel
unwelcome Make all
Visit infrequently content
private
@digibomb

27. The admin is Allow anyone Member
never wrong to moderate Don’t
feedback is
stupid update
software
Don’t have user
guidelines Set a bad
example Who needs ADS
branding
Don’t document Make new
guideline violations people feel Never say
unwelcome Make all
“thank you”
Visit infrequently content
private
@digibomb Source: 27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011

28. Most important - keep the
barriers HIGH!
Help ???
@digibomb

29. #killcommunity step I got a blog!
4
@digibomb

30. That’s great! Except, a blog is
not “really” a community.
@digibomb

31. Don’t plagiarize other people’s
work! If you can’t come up with an
original idea why have a blog.
@digibomb

32. Don’t regurgitate the same
old information found all
over the web.
@digibomb

33. Don’t be a jerk! Nobody likes a
rude and boorish blogger that
thinks to much of him/her self.
@digibomb

34. Don’t do a video blog if
you’re nervous when
talking to people, stutter,
have self esteem issues, or
if you have a radio face
(sorry had to be said).
@digibomb

35. Don’t write crap! Watch
your grammar and
spelling. Nobody cares for
poor english, or any
language.
@digibomb

36. Don’t publish 2 posts one
week, 10 the next, skip a week,
then 4 the following. Be
consistent.
@digibomb

37. Don’t whine about
everything and spread doom
and gloom. Readers don’t
want to walk away suicidal.
@digibomb

38. Focus! Don’t have 20
topics, pick a few you
know really well.
@digibomb

39. Don’t be a telemarketer. Don’t
beg, plead, or force links down
your readers throat.
@digibomb

40. #killcommunity step
5
Follow steps 1-4 and repeat ...
@digibomb

41. Thank You!
@digibomb