Diez & Romeo Law Office, Complete Support and advice for the development of radio broadcasting. Diez & Romeo offers its general knowledge of the radio market with which to advise its clients and provide support in the drawing up of all bids it is decided to present, and, after having obtained the corresponding licence, Diez & Romeo will offer full management services for the start up of the new licensed operator.Diez & Romeo possesses an extensive and confirmed experience in the area of Telecommunications and Media Law, from where it has contributed to a new approach for the audio-visual market , based on differential values, business innovation and freedom of enterprise. Especially to radio stations and television..

1. COMPLETE SUPPORT AND ADVICE FOR THE
DEVELOPMENT OF RADIO BROADCASTING
PROPOSAL OF ASSISTANCE

2. Introduction
 After the passing of Real Decreto 964/2006, 1 September, approving the National Technical Plan for
Radio Broadcasting in frequency modulation, the autonomous regions are in the process of
granting commercial FM radio broadcasting licences. The Generalitat Valenciana plans to make
an invitation to tender imminently in the next week.
 DIEZ & ROMEO has wide experience in radio broadcasting which has given it a leading position in
Spain and, thanks to this, it has won for its clients more than 125 DTT licences and 35 radio
licences of the 6 projects carried out in the Balearic Islands (the only region which has
issued the new FM radio licences).
 DIEZ & ROMEO offers its general knowledge of the radio market with which to advise its clients
and provide support in the drawing up of all bids it is decided to present, and, after having
obtained the corresponding licence, DIEZ & ROMEO will offer full management services for the
start up of the new licensed operator.

3. INDEX
1.- The Diez & Romeo Group
2.- The Microspecialization
3.- Our Successes
4.- Our Advice and Assistance
5.- Differential Advantages of D & R

4. THE DIEZ & ROMEO GROUP
1. THE DIEZ & ROMEO GROUP

5. THE DIEZ & ROMEO GROUP
STRUCTURE
DIEZ & ROMEO possesses an extensive and
confirmed experience in the area of
Telecommunications and Media Law, from where
it has contributed to a new approach for the
audio-visual market , based on differential values,
business innovation and freedom of enterprise.
Especially to radio stations and television..
D & R Audiovisuais is a subsidiary that operates
entirely in the media Galician sector, giving legal
and technical advice to producers and operators
of radio stations and local televisions.
D & R Desarrollos Tecnológicos, is a company
of Engineering telecommunication, which offers to
his clients a wide range of services related to the
telecommunications, the computer science, the
electronics and the contents multimedia.

6. Member of:
International Bar Association
THE DIEZ & ROMEO GROUP
SUPPORT
Member of:
Unión de abogados Europeos
Our association with IBA and UAE: we have the support of the best professionals worldwide
Offices in en Madrid, Santiago de Compostela.
Collaborations with internacional firms
Unattainable results for others firms
More than 75 licenses of de Radio stations and DTT in 4 years
70,2% Ratio of success

7. 2. THE MICROSPECIALIZATION
THE MICROSPECIALIZATION

8. THE MICROSPECIALIZATION
VERTICAL ADVISE
MICROSPECIALIZATION
Important assets that our clients value with satisfaction .
• Quality
• Experience
• Peak Performance
• Successes
MORE THAN 15 % OF SUCCESS THAT
OUR COMPETITORS
He avoids the
frustration that a not
microspecializing
professional
transmits

9. 3. OUR SUCCESSES
OUR SUCCESSES

10. OUR SUCCESSES
Licenses obtained of Radio & DTT in Spain
RATIO 83,3%
Ratio 83,3%
0
1
2
3
4
5
6
7
Request Obtained
Request
Obtained
More than 150 RADIO and DTT
LICENCES obtained since 2005

11. OUR ADVICE AND ASSISTANCE
4. OUR ADVICE AND ASSISTANCE

12. Introduction
Strategy
Challenges Forward
History
1
The client will have support and advice in all and each one of the phases of the licensing process, from completion of
the administrative and commercial documentation, drawing up of bids, follow-up on the procedure, up to the
obtaining of the licence. Prior to everything else ,steps will taken to adapt the bidder to the regulations and analyse
possible objectives for gaining a licence.
In addition to this, in those areas in which the client wins a licence, Díez & Romeo will provide full management
services for the start up of the FM radio broadcasting project.
GRANTINGOFLICENCES
Scope of the assistance
Phases of the proposal
Strategic analysis
Phase 1
Complete drawing up
of radio broadcasting
project
Phase II
Support in the preparation of
administrative and
commercial documentation
Phase III
Support in the
formatting of the
documentation to be
presented by the
client to the regional
government

13. PHASE I: Strategic analysis(I)PHASE I: Strategic analysis(I)
• Identification of client’s priority frequencies (analysis of
market, competitors, public, etc.)
• In priority tendering procedures, laying down of a strategy
for providing elements of value to the regional
government and identification of requirements for
administrative, technical and economic information to be
provided by bidders.
• Identification of client’s priority frequencies (analysis of
market, competitors, public, etc.)
• In priority tendering procedures, laying down of a strategy
for providing elements of value to the regional
government and identification of requirements for
administrative, technical and economic information to be
provided by bidders.
Meetings
INFORMATION REQUIREMENTS
BIDDER INFORMATION NECESSARY FOR PREPARING THE
OFFER
Bidder information
ACTIVITIES
Strategic Analysis
Phase I
Audience firm
(1)
Aerials plan
(1)
Multiplex management
(4)
Assistant
(1)
Assistant
(1)
Marketing Dept
(1)
Technical team
(19)
Production Dept
(1)
Programming
(3)
Continuity
and traffic (7)
Manager
(1)
General channel
City TV
Assistant (1)
Co-ordinator
(1)
Vida theme
channel
Assistant (1)
Co-ordinator
(1)
Parc theme
channel
Assistant (1)
Co-ordinatoror
(1)
Black theme
channel
EDC
Digital Broadcasting for Catalonia

14. PHASE II: Strategic analysis (II)PHASE II: Strategic analysis (II)
14A.T. Kearney 35/ .... /TZ
E3G will need approximately XX full time equivalent
employees to ensure CP4: manage corporate customers
Sales
management
CP4 Ma nage corpor ate
custom er s Tasks
 Channel management
– Definitions of strategy and operations and standards
– Planning and controlling of targets and budget
– Resource allocation
Sales support
Customer
acquisition &
management
Capacity
 Customer acquisition and management
– acquisition and management
 Sales support
– Back office support (mailing, contact support)
– Corporate customer Hotline (VIP only)
– Contract, master data administration
– Providing information
– Sales reporting, customer satisfaction surve ys
Total
 Application support
– Development of technological concepts for new products
– Internal application support
Organizational sizing
CLIENT’S STRATEGY AND
OBJECTIVES
AUDIOVISUAL PROJECT
14A.T. Kearney 35/ .... /TZ
E3G will need approximately XX full time equivalent
employees to ensure CP4: manage corporate customers
Sales
management
CP4 M an age corporate
cus tomers Tasks
 Channel management
– D efinitions of strategy and operations a nd standards
– Planning and controllin g of targets and bu dget
– R esource allocation
Sales support
Customer
acquisitio n &
management
Capacity
 C ustomer acquisition and management
– acquisition and mana gement
 Sales support
– B ack o ffice support (mailing, contact support)
– C orporate customer Ho tline (VIP only)
– C ontract, master d ata administration
– Providing informatio n
– Sales rep orting, customer satisfaction surveys
Total
 Application support
– D evelop ment of techno logical concepts for new products
– Internal app licatio n support
Organizational sizing
VALENCIA RADIO
MARKET
14A.T. Kearney 35/ .... /TZ
E3G will need approximately XX full time equivalent
employees to ensure CP4: manage corporate customers
Sales
management
CP4 M anage corpor ate
custom er s Tasks
 Channel management
– Definitions of strategy and operations and standards
– Planning and controlling of targets and budget
– Resource allocation
Sales support
Customer
acquisition &
management
Capacity
 Customer acquisition and management
– acquisition and management
 Sales support
– Back office support (mailing, contact support)
– Corporate customer Hotline (VIP only)
– Contract, master data administration
– Providing information
– Sales reporting, customer satisfaction surve ys
Total
 Application support
– Development of technological concepts for new products
– Internal application support
Organizational sizing
GOVERNMENT STRATEGY
AND OBJECTIVES
BUSINESS
OBJECTIVES
COMM
ERCIAL
STRATEGY
CURRNT
MARKET
COMPETITORS
STRENGTHEN
THE AUDIOVISUAL
INDUSTRY
PLURALITY
REGULATE
Analysis
 Types of programming
 Network technical viability
 Customer Service strategy
 Economic and financial viability
 Stress on local characteristics
STRATEGIC FOCUS FOR THE PREPARATION OF
OFFERS
OBJECTIVE:
MAXIMUM POINTS FOR THE OFFER

15. PHASE II: Support in the drawing upPHASE II: Support in the drawing up
of radio broadcasting projects (I)of radio broadcasting projects (I)
• Preparation of the technical, economic and
programming offer:
 Technical proposal.
 Economic proposal: Description of the bidder,
business plan and commercial strategy
 Programming proposal: Grid, organisation, content
production.
• Preparation of the technical, economic and
programming offer:
 Technical proposal.
 Economic proposal: Description of the bidder,
business plan and commercial strategy
 Programming proposal: Grid, organisation, content
production.
ACTIVITIES
Complete drawing up of the
radio broadcasting project
Phase II
TECHNICAL PROPOSAL
PHASE YEAR
Nº OF NEW
CENTRES
INHABITANTS
COVERED
COVERAGE
PERCENTAGE
1 0 0 0%
1ST
PHASE
2 1 4.106.289 66.81%
2
nd
PHASE 3 3 5.252.692 85,47%
4 0 5.252.692 85,47%
3
rd
PHASE
5 34 6.004.116 97.69%
6 0 6.004.116 97.69%
7 33 6.070.984 98.78%4
th
PHASE
8 0 6.070.984 98.78%
Illustrative
Ilustrative
Illustrative

16. Complete drawing up of
the radio broadcasting
project
Phase II
ECONOMIC PROPOSAL
0%
20%
40%
60%
80%
100%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Penetración TV Analógica Penetración TDT
Audience firm
(1)
Aerials plan
(1)
Multiplex management
(4)
Assistant
(1)
Assistant
(1)
Marketing Dept
(1)
Technical team
(19)
Production Dept
(1)
Programming
(3)
Continuity
and traffic (7)
Manager
(1)
General channel
City tv
Assistant (1)
Co-ordinator
(1)
Vida theme channel
Assistant (1)
Co-ordinator
(1)
Parc theme channel
Assistant (1)
Co-ordinator
(1)
Black theme channel
EDC
Digital Broadcasting for Catalonia
PHASE II: Support in the drawingPHASE II: Support in the drawing
up of radio broadcasting projects (II)up of radio broadcasting projects (II)
494.949
108.658
168.307
202.601
157.020
293.046
202.482
245.033
157.629 160.322
0
100.000
200.000
300.000
400.000
500.000
600.000
Año 1 Año 2 Año 3 Año 4 Año 5 Año 6 Año 7 Año 8 Año 9 Año 10
Investment Significant costs
Cash flow
-500.000
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Economic cash flow BAIT
Illustrative
Illustrative
Illustrative

17. Complete drawing up
of the radio broadcasting
project
Phase II
PROGRAMS PROPOSAL
PHASE II: Support in the drawing up of radioPHASE II: Support in the drawing up of radio
broadcasting projects (III)broadcasting projects (III)
Illustrative

18. Support in the preparation of
administrative and commercial
documentation
Phase III
PHASE III: Support in the preparation of administrativePHASE III: Support in the preparation of administrative
and commercial documentationand commercial documentation
ACTIVITIES
iLLUSTRATIVE
• Support in deciding on administrative
documentation to be included
• Inclusion in the offer of the documentation provided
by the client
• Possible collateral security in addition to the final
collateral contained in the bid specifications
• Formatting and presentation of the offer to the
regional government
• Support in deciding on administrative
documentation to be included
• Inclusion in the offer of the documentation provided
by the client
• Possible collateral security in addition to the final
collateral contained in the bid specifications
• Formatting and presentation of the offer to the
regional government

19. DIFFERENTIAL ADVANTAGES
5. DIFFERENTIAL ADVANTAGES OF
D & R

20. Content of FM radio projects
Broadcasting network
BF equipment
HW and SW receiver equipment
Information systems
TECHNICAL CONTEXT
Demographic analysis
Cultural analysis
Supply estimate analysis
Demand estimate analysis
SOCIOLOGICAL CONTEXT
European Community law
National law
Regional law
Local regulations
LEGAL CONTEXT
Investments
Operating costs
Revenue
Financing
ECONOMIC CONTEXT
DIFFERENTIAL ADVANTAGES
Preparation of radio projectsPreparation of radio projects

21. DIEZ & ROMEO was created in 1995 with independent capital. Its founder members and professionals have wide
tried and tested experience in the area of telecommunications and information technology (IT), which provide the
focus and differential values necessary in the market.
Profile of the professionals
Díez & Romeo is made up of more than 60 highly qualified
professionals with wide and tried and tested knowledge both
of the telecommunications and IT sectors and of their
operators, services, technology platforms, applications and
businesses.
Díez & Romeo carries out an active, constant and effective
selection and management of human resources which is reflected
in a high degree of loyalty of its consultants.
LEGAL ADVISERS
15%
TELECOMUNICATIONS
ENGINEERS
20%
LAWYERS / MBA
55%
ECONOMISTS / MBA
10%Value chain of the telecom sector.
Diez & Romeo forms part of the
value chain of the
telecommunications market,
advising all of its operators on
the adoption and adaptation of
technology platforms and
telecommunications services to
their businesses.
Regulators
Madrid
Santiago de
Compostela
Service providers,
telecom operators
and service
integrators
Infrastructure
suppliers
Final
Custom
ers
Content and application suppliers
DIFFERENTIAL ADVANTAGES
Profile of the firmProfile of the firm

22. www.diezromeo.com
““Maintaining good communications”
Maintaining good communications”
““Engineering victories
Engineering victories”
General Pardiñas, 15 1º
28001 Madrid
info@diezromeo.com
Tel.: 91 7992924
Fax: 91 7992925