Consumerism
This was a great learning process,this presentation has a lot of videos and thoughts which might be a little difficult to grasp for a layman,unless they are a little familiar to the concept of consumerism,the presentaions starts with thedefination of consumerism which is twofold,namely one that deals with consumer protection which is a customer perspective or pov and the other is the social and economical order that supports the system of purchase of products in ever more quantities,this presentaion is only concerned with this perspective and goes ahead to make the audience realise as to how our lifes would be different if money was not an objectve and that he need of the ppl differ from each other and are based on the psych and nature of human beings and that the system of consumerism is weaved around this,therefore it is of paramount understand the nature and psychology of humans and how the system is built and more importantly the consumer behaviour insights we can pick from that which we can use for formulating designing marketing campaigns .We further go on to show how the system is designed to ensure that we are willing slaves and how our education system and society at large is designed/conditioned over time to ensure we don't stray from the path of choice.this is done by raising some thoughtful points and by the help of some insightful videos,links of which have been added in the presentation. We further go to explain our natural behaviour or what is called evolutionary psychology or evolutionary behaviour to gain insights into how the system was designed andhow it has a direct relation and roads toconsumer behaviour....for eg...as humans we think so it is important to either tap into existing thoughts or create a thought to sell our product or engage the customer,this could be done through branding,advt or promotions(sales) or its in our nature to mate...therefore make one beleive that if one uses a particular product he has a higher chance of scoring with the women.we further go on to explain how psychology is taken into account in designing the system and how we can derive insights to behaviour through videos and images ,herd mentality,following group dynamics through a conformity experiment etc.ending the presentation with a video that tries to encapsulate the base feeling of the presentation by reiterating the fact that we are willing slave and conform to social systems and dont realise what we are doing.
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