Slide deck from presentation to Minneapolis Institute of Art. August 11, 2016. Updates about digital technology at Mia, including Mia Journeys, Overheard, ArtStories, TDX Project, artsmia.org and coming attractions.

1. Digital Technology at Mia
Douglas Hegley
Director of Media and Technology
artsmia.org

2. Thomas Struth “Audience 1 (Galleria Dell Accademia), Florenz”, 2010.51.2, Minneapolis Institute of Art

3. 3

4. artsmia.org
Douglas Hegley
Director of Media and
Technology
Minneapolis Institute of Art
@dhegley
http://www.slideshare.net/dhegl
ey
Image Soure: http://static.comicvine.com/uploads/original/11113/111131358/3367143-road-runner3.jpg

6. Psychology? This digital strategy
needs some
serious analysis.

7. Museums People
Technology Leadership

8. 8
Things
Safe
Studied
Shared

9. 9
Wonder
&
Awe

10. “ … experiences of awe
redefine the self …”
Connection
Empathy
Cooperation
Sharing
Giving
From “Why do We Experience Awe?” New York Times, May 22, 2015

12. 12

13. What about Digital?
artsmia.org

14. 14
Digital Storytelling
Image Source: http://wheatoncollege.edu/digital-storytelling/files/2012/04/2012-04-03_Digital-Storytelling_no-text-1024x528.png
Using digital technology to do a deeply human act: tell a good story

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Effective Storytelling Deepens Engagement
“… storytelling is a powerful way to connect with visitors. When we tell the story of a work
of art, it creates personal, emotional and memorable pathways to meaning.”
- Kris Wetterlund, from “If You Can't See It Don't Say It: A New Approach to Interpretive Writing”
Image Source: https://aobpv2dqiek1gwxxe3svfwlr-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/Shiseido_MuseumHack_Jan14-48.jpg

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Language processing
Language comprehension
Smells
Emotions
Emotional
reactions
Memories
Motor cortex Visual
Images
Your Brain on Facts Your Brain on Stories
Human beings prefer narrative - No one speaks “database”

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People
The majority of our audiences do
not come to us with deep prior
knowledge. In order to engage as
many of them as we can, it is our
responsibility to deliver content that
meets multiple and varied needs.
Scuba diving
GENERAL PUBLIC
THE ENGAGED, CURIOUS
NICHE
Wading
Surface swimming
Snorkeling

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CONTEXT
Introduction
What is this?
Why does it matter?
CONTENT
Narratives & stories
From surface to complex
Tell me more …
EXPERTISE
Deep, rich
Scholarly research
The foundation of details & facts
Invite, welcome
Inspire, delight
Inform
CONTENT: Layers of Information
This is not, and never will be, “dumbing things down”. Instead,
this is opening as many doors as possible, and meeting our
audiences where they are, with respect and enthusiasm.
GENERAL PUBLIC
THE ENGAGED, CURIOUS
NICHE
Snorkeling
Scuba diving
Surface swimming
Wading

19. 19
CONTEXT
Introduction
What is this?
Why does it matter?
CONTENT
Narratives & stories
From surface to complex
Tell me more …
EXPERTISE
Deep, rich
Scholarly research
The foundation of details & facts
Invite, welcome
Inspire, delight
Inform
CONTENT: Layers of Information
GENERAL PUBLIC
THE ENGAGED, CURIOUS
NICHE
Snorkeling
Scuba diving
Surface swimming
Wading
People and Digital are
both really good at this!

20. 20
Digital+Personal+Portable

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22. Digital Engagement
What we’ve been up to
artsmia.org

23. Storytelling, with ArtStories
artstories.artsmia.org
artsmia.org

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ArtStories: 100 published digitally
(and more are on the way)
http://www.artstories.artsmia.org

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26. 26

27. TDX Japan: Phase 2
The reinstallation of the Japanese and Korean galleries this
spring brings the next phase of TDX Japan, with additional
ArtStories exploring themes in the permanent collection and
new approaches to immersive, layered content delivery.
27
New ArtStories and Digital Interactives

28. artsmia.org
artsmia.org

30. 30
The new Mia Collections site http://collections.artsmia.org/ features:
• Enhanced search capabilities, with suggestions and filters
• High-resolution zoomable images (check out the brushstrokes on Olive Trees)
• New object details, featuring Mia Stories, audio clips, and ArtStories
• Browse Museum Highlights, New to Mia, and Explore expanded content
• Search by objects currently on view
• Browse objects gallery by gallery (for example, Gallery 321)
• And more to come

31. Recent Digital Deliverables
artsmia.org

32. Mia Journeys
Mia Journeys is a new iOS application for visitors to:
• Search the collection
• Create custom journeys
• Follow journeys on a digital museum map
Journeys could be used by visitors, docents, tour guides and others
to:
• Plan a visit
• Create a custom tour – and share it
• Collect a set of artworks for later reference
• Keep track of your favorite objects in Mia’s collection
32
Self-guided tour meets wayfinding

33. Mia Journeys
FREE download
Uses Mia’s wifi network
Mia lends free devices if needed
33

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Winner 2015
3M Art and
Technology Award

36. 36

37. Coming Soon
artsmia.org

38. Personalization
artsmia.org

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Image Source: http://i.huffpost.com/gen/1792946/images/o-GROUP-HAPPY-PEOPLE-facebook.jpg

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Adapted from Funk & James (2001), The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport, Sports Management Review, vol. 4, 119-150.

41. My Mia
• Personal profile page
• Update your own information (gasp!)
• Giving history
• Impact
• Activity log
• Points & rewards
• Content tailored to interests
41
Personalized for web pages

42. IMLS Digital Maps
Interactive maps for telling stories based in geography
Coming in 2017
(working prototype by January, public launch fall 2017)
42
Making global connections across the collection

43. Evaluation:
Does Digital Engagement Actually Work?
artsmia.org

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Results: Formal Evaluation

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People use technology in the
galleries.
They spend time with it.
They read aloud and discuss
with each other.
Technology was used by
individuals and groups.
They smile and laugh!

46. 46
Use of technology does not
detract from focus on the art.
After departing, descriptions
of their visit were almost
exclusively about the art.

47. 47
People who used the
technology
spent more time in the exhibit
than those who did not use
the technology
even after subtracting the
time spent using the
technology

48. You can help!
artsmia.org
We work in iterations
Please help us by trying out new digital interfaces
and telling us what you think!

49. Thank you!
Questions?
artsmia.org