EMCArts Social Media & the Arts (in Cleveland)
People are using social media to overthrow governments, crowdsource solutions to the world’s problems, track their personal health, and raise money for disaster relief…but are they buying tickets to arts events? Devon Smith, Director of Social Media at Threespot, will discuss the potential value of social media to arts organizations and how online communities can transform an arts organization’s relationship to all of its constituents—ticket buyers, donors, artists, board members and the community alike. She’ll share some emerging best practices for effectively using social media based on data from over 900 arts organizations—from how many times a day to post to which types of posts inspire the greatest engagement. Together we’ll brainstorm what the future of social media could look like, and have a frank conversation about what that future will require arts organizations to change about their own online behavior.
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EMCArts Social Media & the Arts (in Cleveland)
- 1. #EMCArts Social Media and the Arts: Emerging Tools & Engagement Techniques
- 2. who am I? @threespot www.24UsableHours.com @devonvsmith
- 3. social media isn’t adverBsing
- 4. social media isn’t the home shopping network
- 5. social media isn’t a coupon
- 6. so what is social media?
- 7. why does Virgin America like social media?
- 8. why does Coca Cola like social media?
- 9. why does network television like social media?
- 10. why does Starbucks like social media? 10
- 11. Most nonprofits exist to serve a community in need
- 12. so what about the arts?
- 13. We have creaBve content
- 14. We’ve built personal relaBonships
- 15. We are natural storytellers
- 17. Everything will be interacBve
- 18. Everything will be just a click (touch) away
- 19. Everyone will be a content creator
- 20. There are no rules in social media
- 21. But you should be providing unique value to a unique audience on each plaOorm
- 22. Best PracBces for Social Media
- 23. Ask quesBons
- 24. Post as oSen as your audience is online & you have something to say
- 26. Read more than you write Listen more than you measure
- 27. Take it outside the marke<ng office
- 28. But does social media sell Bckets?
- 29. Social Media Ticket Sales – Direct AYribuBon Click thru rate
- 30. Social Media Ticket Sales – Longitudinal Study Season 1 Season 2 $ $$$
- 31. Social Media Ticket Sales – Compared to Peers Neither
- 32. Social Media Ticket Sales – Follow the Eyeballs 32
- 33. The Future of Social MarkeBng
- 34. The Future of Social Intelligence
- 35. The Future of Social Discovery
- 36. The Future of Social OpBmizaBon
- 37. The Future of Social Networking 37
- 38. Yerba Buena Center for the Arts
- 44. How do you start? 1. Pilot an experiment 2. Establish SMART goals 3. Give it Bme 4. Spend Bme listening & watching 5. Measure before & aSer
- 45. MarkeBng Director ExecuBve Director Pair Up Musician/Actor/ArBst Development Director Curator Box Office Staff EducaBon Director Ticket buyer Board member Donor
- 46. I want to hear from you about... I want to tell you...
- 47. What if... Anyone could overhear your conversation? Anyone could join your conversation? You could add photos, video, audio to your conversation? Your conversation happened before, during, or after a performance? You could analyze collections of similar conversations?