1. MARKET POTENTIAL
FOR DATA PRODUCTS
Prepared & Presented By,
Deval Naik
MIT SOT
Project Guide,
Dr. Milind Pande
MIT SOT-Project Director

2. About Bharti Group
“To build India's finest business conglomerate by 2020”
• Founded: 7th July, 1995
• Chairman and M.D.: Sunil Mittal
• Total Revenue: $ 10 billion(in 2009)
• Employees: 25,543(in 2009)
• Market share in voice services: 21.34%
• Total number of subscribers : 133,220,882
1.3 billion
Voice
0.3 billion
Data
“ 1st in India ”
“ 3rd largest in the world ”

3. Objective
• Primary Objective:
• To find out the market potential of Data Products for SOHO segment
and Medium scale organizations
• To find out the factors influencing the buying decision of data
products
• Secondary Objective:
• To find out the need of data products

4. PRODUCT LINE

5. Products offered by Airtel Telemedia Services Ltd.
• Internet Leased Line
• Broadband
• Multiprotocol Label Switching
• Virtual Private Network
• Broadband-Virtual Private Network
• Audio Conferencing
• Video Conferencing
• Very Small Aperture Terminal
• International Private Leased Circuit
• National Long Distance Leased Line
• Point to Point
• Point to Point-Radio Frequency

6. RESEARCH
METHODOLOGY

7. Collection of
company’s
detail
Target market
segmentation
Preparing
questionnaire
Collection of
raw data
Survey
work
Analysis of
the raw data
Findings &
Suggestions
10 days 25 days 10 days

8. Gnatt Chart
Network Diagram

9. FINDINGS

10. Market share in Pune
1% 2%
4%
3% 2%
14%
Aircel
Airtel
BSNL
Hathway
NetForIndia
Reliace
Reliance
30%
21%
Sify
STPI
Tamika
Tata
Tulip
Utelecom
0.52%
5%
Verizon
0.52%
2%
12%
3%
1% VSNL

11. Existing Market in Pune (in ` )
?
?

12. Data products which organization uses
0.49% 0.49%
0.49%
12%
3%
12%
39%
AC
Broadband
ILL
MPLS
VC
VPN
34%
WiMax
Wireless

13. Earnings by Company
2,50,00,000
2,00,00,000
1,50,00,000
1,00,00,000
50,00,000
0

14. Satisfaction level for the Data products of
the Organization
10%
3%
2
3
31%
4
5
2- Less
56%
3- Moderate
4- Good
5- Very Good
?

15. Factors which organizations considers while
purchasing data products
1%
11%
9%
Price
Service
Speed
Uptime
79%

16. Reason NOT to shift to Airtel Telemedia Services Ltd.
17%
Existing Customer
55%
4%
6%
10%
High Cost
Not aware
Not good service
Performance
Present contract
Satisfied with existing
8%
0.64%
?
?
?
?

17. SUGGESTIONS

18. Suggestions
• Sign SLAs to increase connectivity
• Good brand in voice for that no one wants to pay extra money for
data products
• Redefine the definition of potential customers
• Increase connectivity in remote areas
• Balance uploading and downloading rate ratio of
customer
• Restructure the billing plans

19. LIMITATIONS

20. Limitations
• Data is based on employee’s personnel experience.
• Answers are based upon employees’ understanding of
question.
• Graphs are based on SOHO and medium scale
companies requirements.
• Data which is provided by employees’ can be biased.

21. THANK YOU