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Market Potential For Data Products

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  • 1. MARKET POTENTIALFOR DATA PRODUCTSPrepared & Presented By,Deval NaikMIT SOTProject Guide,Dr. Milind PandeMIT SOT-Project Director
  • 2. “ 1st in India ”About Bharti Group “ 3rd largest in the world ”“To build Indias finest business conglomerate by 2020”• Founded: 7th July, 1995• Chairman and M.D.: Sunil Mittal• Total Revenue: $ 10 billion(in 2009)• Employees: 25,543(in 2009)• Market share in voice services: 21.34%• Total number of subscribers : 133,220,882 1.3 billion Voice 0.3 billion Data
  • 3. Objective• Primary Objective: • To find out the market potential of Data Products for SOHO segment and Medium scale organizations • To find out the factors influencing the buying decision of data products• Secondary Objective: • To find out the need of data products
  • 4. PRODUCT LINE
  • 5. Products offered by Airtel Telemedia Services Ltd.• Internet Leased Line• Broadband• Multiprotocol Label Switching• Virtual Private Network• Broadband-Virtual Private Network• Audio Conferencing• Video Conferencing• Very Small Aperture Terminal• International Private Leased Circuit• National Long Distance Leased Line• Point to Point• Point to Point-Radio Frequency
  • 6. RESEARCHMETHODOLOGY
  • 7. 10 days 25 days 10 daysCollection of company’s detail Collection of Analysis of raw data the raw dataTarget marketsegmentation Survey Findings & work Suggestions Preparingquestionnaire
  • 8. Gnatt ChartNetwork Diagram
  • 9. FINDINGS
  • 10. Market share in Pune 1% 2% 3% 2% Aircel 4% Airtel 14% BSNL Hathway NetForIndia Reliace Reliance 30% Sify 21% STPI Tamika Tata Tulip Utelecom 5% 0.52% Verizon 2% 3% 0.52% 12% 1% VSNL
  • 11. Existing Market in Pune (in ` ) ? ?
  • 12. Data products which organization uses 0.49% 0.49% 3% 12% AC 12% 0.49% Broadband ILL MPLS VC 39% VPN 34% WiMax Wireless
  • 13. Earnings by Company2,50,00,0002,00,00,0001,50,00,0001,00,00,000 50,00,000 0
  • 14. Satisfaction level for the Data products ofthe Organization ? 3% 10% 2 3 31% 4 5 2- Less 56% 3- Moderate 4- Good 5- Very Good
  • 15. Factors which organizations considers whilepurchasing data products 1% 11% 9% Price Service Speed Uptime 79%
  • 16. Reason NOT to shift to Airtel Telemedia Services Ltd. ? 17% ? Existing Customer 4% High Cost ? Not aware 6% Not good service Performance 55% 10% ? Present contract Satisfied with existing 0.64% 8%
  • 17. SUGGESTIONS
  • 18. Suggestions• Sign SLAs to increase connectivity• Good brand in voice for that no one wants to pay extra money for data products• Redefine the definition of potential customers• Increase connectivity in remote areas• Balance uploading and downloading rate ratio of customer• Restructure the billing plans
  • 19. LIMITATIONS
  • 20. Limitations• Data is based on employee’s personnel experience.• Answers are based upon employees’ understanding of question.• Graphs are based on SOHO and medium scale companies requirements.• Data which is provided by employees’ can be biased.
  • 21. THANK YOU