Market Potential For Data Products

1,131 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,131
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
37
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Market Potential For Data Products

  1. 1. MARKET POTENTIAL FOR DATA PRODUCTS Prepared & Presented By, Deval Naik MIT SOT Project Guide, Dr. Milind Pande MIT SOT-Project Director
  2. 2. About Bharti Group “To build India's finest business conglomerate by 2020” • Founded: 7th July, 1995 • Chairman and M.D.: Sunil Mittal • Total Revenue: $ 10 billion(in 2009) • Employees: 25,543(in 2009) • Market share in voice services: 21.34% • Total number of subscribers : 133,220,882 1.3 billion Voice 0.3 billion Data “ 1st in India ” “ 3rd largest in the world ”
  3. 3. Objective • Primary Objective: • To find out the market potential of Data Products for SOHO segment and Medium scale organizations • To find out the factors influencing the buying decision of data products • Secondary Objective: • To find out the need of data products
  4. 4. PRODUCT LINE
  5. 5. Products offered by Airtel Telemedia Services Ltd. • Internet Leased Line • Broadband • Multiprotocol Label Switching • Virtual Private Network • Broadband-Virtual Private Network • Audio Conferencing • Video Conferencing • Very Small Aperture Terminal • International Private Leased Circuit • National Long Distance Leased Line • Point to Point • Point to Point-Radio Frequency
  6. 6. RESEARCH METHODOLOGY
  7. 7. Collection of company’s detail Target market segmentation Preparing questionnaire Collection of raw data Survey work Analysis of the raw data Findings & Suggestions 10 days 25 days 10 days
  8. 8. Gnatt Chart Network Diagram
  9. 9. FINDINGS
  10. 10. Market share in Pune 1% 2% 4% 3% 2% 14% Aircel Airtel BSNL Hathway NetForIndia Reliace Reliance 30% 21% Sify STPI Tamika Tata Tulip Utelecom 0.52% 5% Verizon 0.52% 2% 12% 3% 1% VSNL
  11. 11. Existing Market in Pune (in ` ) ? ?
  12. 12. Data products which organization uses 0.49% 0.49% 0.49% 12% 3% 12% 39% AC Broadband ILL MPLS VC VPN 34% WiMax Wireless
  13. 13. Earnings by Company 2,50,00,000 2,00,00,000 1,50,00,000 1,00,00,000 50,00,000 0
  14. 14. Satisfaction level for the Data products of the Organization 10% 3% 2 3 31% 4 5 2- Less 56% 3- Moderate 4- Good 5- Very Good ?
  15. 15. Factors which organizations considers while purchasing data products 1% 11% 9% Price Service Speed Uptime 79%
  16. 16. Reason NOT to shift to Airtel Telemedia Services Ltd. 17% Existing Customer 55% 4% 6% 10% High Cost Not aware Not good service Performance Present contract Satisfied with existing 8% 0.64% ? ? ? ?
  17. 17. SUGGESTIONS
  18. 18. Suggestions • Sign SLAs to increase connectivity • Good brand in voice for that no one wants to pay extra money for data products • Redefine the definition of potential customers • Increase connectivity in remote areas • Balance uploading and downloading rate ratio of customer • Restructure the billing plans
  19. 19. LIMITATIONS
  20. 20. Limitations • Data is based on employee’s personnel experience. • Answers are based upon employees’ understanding of question. • Graphs are based on SOHO and medium scale companies requirements. • Data which is provided by employees’ can be biased.
  21. 21. THANK YOU

×