MARKET POTENTIALFOR DATA PRODUCTSPrepared & Presented By,Deval NaikMIT SOTProject Guide,Dr. Milind PandeMIT SOT-Project Director
“ 1st in India ”About Bharti Group “ 3rd largest in the world ”“To build Indias finest business conglomerate by 2020”• Founded: 7th July, 1995• Chairman and M.D.: Sunil Mittal• Total Revenue: $ 10 billion(in 2009)• Employees: 25,543(in 2009)• Market share in voice services: 21.34%• Total number of subscribers : 133,220,882 1.3 billion Voice 0.3 billion Data
Objective• Primary Objective: • To find out the market potential of Data Products for SOHO segment and Medium scale organizations • To find out the factors influencing the buying decision of data products• Secondary Objective: • To find out the need of data products
Products offered by Airtel Telemedia Services Ltd.• Internet Leased Line• Broadband• Multiprotocol Label Switching• Virtual Private Network• Broadband-Virtual Private Network• Audio Conferencing• Video Conferencing• Very Small Aperture Terminal• International Private Leased Circuit• National Long Distance Leased Line• Point to Point• Point to Point-Radio Frequency
Suggestions• Sign SLAs to increase connectivity• Good brand in voice for that no one wants to pay extra money for data products• Redefine the definition of potential customers• Increase connectivity in remote areas• Balance uploading and downloading rate ratio of customer• Restructure the billing plans
Limitations• Data is based on employee’s personnel experience.• Answers are based upon employees’ understanding of question.• Graphs are based on SOHO and medium scale companies requirements.• Data which is provided by employees’ can be biased.