Mds_Meet Strategic Design.

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Meet strategic Design in collaboration with Polidesign Milano: Strategic Design as trend research.
Elena Ghiretti and Giulio Ceppi as discussant @Design Library.
A way of interpreting " design thinking".

Published in: Design, Business
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Mds_Meet Strategic Design.

  1. MDS2ELENA GHIRETTI
  2. THERE’S NO BETTERSTRATEGIC ASSETTHAN TIME
  3. THERE’S NO BETTERSTRATEGIC ASSETTHAN TIMEMY JOURNEY INTOTREND FORECAST
  4. AIR DU TEMPS: AIR OF TIMESTRATEGY: A PLAN OF ACTION DESIGNED TOACHIEVE A VISION
  5. # 1. VENICE + PARIS : ARCHITECTURE what’s new? LABO BEAUX ARTS CONTEMPORARY BEAUTY what’s new? PAST LAYERING SEMIOTICS HISTORICAL BEAUTY
  6. # 2. MILANO : STRATEGIC DESIGN what’s new? - TEAMWORK - ‘PRODUCT SYSTEMS’ --> SYSTEMIC APPROACH - NETWORK - LIFETIME FRIENDS
  7. 10ys time to market# 3. EINDHOVEN : BLUE SKY RESEARCH what’s new? - LONG TERM INNOVATION PLATFORMS - MULTI-DISCIPLINARY
  8. 4ys time to market# 4. EU: PROSPECTIVE MARKETING MANAGERwhat’s new?- GLOBAL, CORPORATE- CLIENT-FOCUSED
  9. 3-0ys time to market# 5. BRUSSELS: GLOBAL MARKETING MANAGERwhat’s new?- NPD- DIRECT SALES- EMERGING COUNTRIES- BUDGET & PEOPLE MANAGEMENT
  10. 2-0ys time to market# 6. BOLOGNA : GLOBAL MARKETING MANAGERwhat’s new?- ITALIAN + INTERNATIONAL- 360° RESPONSABILITY
  11. 2-0ys time to market# 6. BOLOGNA : GLOBAL MARKETING MANAGER CASE STUDY: MEMENTO ITALIAN OLFACTIVE LANDSCAPES 2006-2008
  12. MEMENTO niche perfumery brand / 5 stories product linecaptures the olfactive impressionof a specific time and place.an olfactory snapshot.MAIN TRENDS:NEW PAGE / WHITEHERITAGE / PERSONAL MEMORIESSCENARIO:NU LUXURYUNDERSTATEDFEMININEMINIMAL + EMOTIONALINNOVATION DRIVER:TIME + INTIMATE MEDIAIDEA: 2006DEVELOPMENT: 2006-2007LAUNCH: 2007-2008INTERNATIONAL ROLL OUT: 2009 ONWARDS
  13. NEW ADV CAMPAIGN 2010 - 2011Idea: 2006Launch: 2007-2008 MEMENTO 22 Settembre 2007, ore 8 Vaporetto per il Lido VeneziaNEW ADV CAMPAIGN 2010 -2011 TOD’S - An Italian Moment Bar della Pace, Roma, 10 Giugno / Palazzo Rispoli, Roma, 10 Giugno / Villa Cassia, Roma, 11 Giugno!. NEW SUB-BRAND 2009LOUIS VUITTONAlcuni viaggi possono diventare leggenda. Bahamas.10:07
  14. 4-2ys time to market# 7. BRAND STRATEGY + TREND FORECASTwhat’s new?- ENTREPRENEURIAL- MY OWN TOOLS
  15. 4-2ys time to market# 7. BRAND STRATEGY + TREND FORECAST
  16. 12 GLOBAL CITIES, ‘KITCHEN OF INNOVATION’
  17. 4-2ys time to market# 7. BRAND STRATEGY + TREND FORECAST CASE STUDY: BREIL POSITIONING & COMMUNICATION STRATEGY (BINDA GROUP) 2010--> 2012
  18. 4-2ys time to market# 7. BRAND STRATEGY + TREND FORECAST CASE STUDY: ARTEFICE GROUP BRAND POSITIONING 2010--> 2012
  19. 2-1ys time to market# 8. BRAND + TREND = STRATEGIC PLANNINGwhat’s new?- FROM BRAND STRATEGY TO BRAND DESIGN- TEAMWORK WITH CREATIVE DIRECTION- MAIEUTIC APPROACH
  20. 2-1ys time to market# 8. BRAND STRATEGY + TREND FORECAST CASE STUDY: CHIANTI MELINI - IL NEO CHIANTI (GIV) 2011 -2012
  21. STRATEGIC MARKETING COMMUNICATION STRATEGY NEW PRODUCT DEVELOPMENT STRATEGIC DESIGN BRAND STRATEGY BRAND DESIGN TREND FORECAST
  22. STRATEGIC MARKETING COMMUNICATION STRATEGY NEW PRODUCT DEVELOPMENT STRATEGIC DESIGN BRAND STRATEGY BRAND DESIGN TREND FORECAST WHAT >< HOW CONTENT >< EYE
  23. an attitude, STRATEGIC DESIGN a way to look at things, connecting brands, products, peopleform, substance, process
  24. +SOCIAL an attitude STRATEGIC DESIGN a way to look at things, tomorrow+BRANDING connecting brands, products, people form, substance, process+SUSTAINABLE
  25. BOOK: PERSON:BRAND: PLACE:OBJECT:
  26. BOOK: PERSON:BRAND: PLACE:OBJECT:
  27. MDS2ELENA GHIRETTITKS!

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