IGDD n.211_frog_Backpack PLUS @designlibrary

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Ospiti per frog
Fabio Sergio • Executive Creative Director • Milano
Chiara Diana • Creative Director • Milano
Roberta Tassi • Senior Design Researcher • Milano
Moderatore: Valerio Castelli

Backpack PLUS: a comprehensive toolkit to empower community health workers.
Un progetto in collaborazione con UNICEF, MDG Health Alliance e Save the Children

Published in: Design

IGDD n.211_frog_Backpack PLUS @designlibrary

  1. 1. FEB 2014
  2. 2. ABOUT FROG FROGMI DESIGNING HEALTHCARE SOLUTIONS ! BACKPACK PLUS
  3. 3. ABOUT FROG
  4. 4. FROG IS A GLOBAL PRODUCT STRATEGY 
 AND DESIGN FIRM
 We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market. 
 We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies. 
 We help organizations increase their value and expand their offerings through a human-centered design process.
  5. 5. 5
  6. 6. 6
  7. 7. WHAT WE DO GROWTH 
 STRATEGY EXPERIENCE 
 STRATEGY PRODUCT AND 
 SERVICE DESIGN PRODUCT
 REALIZATION We help businesses drive new growth by identifying unmet needs in the market and converting them into meaningful business opportunities. We help businesses increase the relevance of their products and services by choreographing the human experience across touchpoints. We help businesses create value by developing products and services that connect with people on a functional and emotional level. We help businesses improve their performance by reaching the market more quickly and effectively with products and services that address tangible human needs. 7
  8. 8. PROCESS DISCOVER CONCEPT REFINE DELIVER Discover unmet needs, behaviors, motivations, 
 and aspirations. Turn findings into 
 market opportunities. Shape ideas and make 
 the future tangible 
 and testable. Deliver value through 
 products and services 
 people can touch and feel. 8
  9. 9. REACH Amsterdam Austin Boston Milan Munich New York San Francisco Seattle Shanghai 3 9
  10. 10. FROGMI
  11. 11. frogMI + 50 5 22 2005 2009 2013 Monza Milano, Alserio 22 Milano, Ugo Bassi 21
  12. 12. STANDARD BANK ! GLOBAL INVESTMENT RESEARCH PORTAL ! Financial Services in South Africa
  13. 13. + STANDARD BANK GLOBAL INVESTMENT RESEARCH PORTAL Premium multichannel service to enable anytime, anywhere access to financial reports. BRAND&PRODUCT AWARENESS FIRST ENTRY & SIGN UP CUSTOMIZATION & TAILORING FINDING CONTENT
 & BROWSING ON-SCREEN EXPERIENCE SAVING, SHARING
 & MANAGING
  14. 14. SWISSCOM ! MULTICHANNEL DIGITAL STRATEGY Communication Services in Switzerland
  15. 15. + SWISSCOM DIGITAL STRATEGY Digital brand strategy for Switzerland's largest telecommunication service provider. ! 
 PRINCIPLES WORKING SMARTER
  16. 16. SKY ITALIA ! UNIFIED DIGITAL EXPERIENCE Entertainment Services in Italy
  17. 17. The second most downloaded free iPad App in Italy. + SKY UNIFIED DIGITAL EXPERIENCE WEB Current Version MOBILE PS3
 XBOX 37983 Ratings 5+ year collaboration across SKY services, product offerings, channels and media. Web, Newsletter
 Aug 2011 Web, Mobile Web
 Jun 2012 Web, Mobile Web
 Nov 2012 Web, Mobile Web
 Feb 2013 LI LI LI LI LI Web, Web Mail 
 May 2011 VE EVENING NEWS VE FORMULA 1 VE MASTERCHEF VE SKY SEVENDAYS VE XFACTOR 12 PROGRAMS LIVE IN 3 YEARS PRODUCT EXPERIENCE CUSTOMER CARE INTERFACE +1 COMING SOON NEWS PORTAL SMART TV
  18. 18. DESIGNING HEALTHCARE SOLUTIONS
  19. 19. WE APPLY 
 A HUMAN-CENTERED 
 DESIGN PROCESS TO DRIVE HEALTHCARE INNOVATION
  20. 20. + ACTEON X-MIND UNITY Intraoral x-ray system for dentists. ! 
 Winner of the 2014 Red Dot Award.
  21. 21. + METADISTRETTI E_MONITORS e-health platform for people affected by a heart condition.


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