2.  Demonstrate need for improvement
within the company
 To show a proposed Solution the
problem.

3.  T-mobile has decided to outsource more
jobs outside of the US.
3

4. Employees of T-mobile are losing their jobs.
4

5. More than an hour wait time
5

6. Language Barriers
6

7.  T-Mobile is a company that started in
1994 and has become one of the most
outstanding companies in the United
States and in the world.
 The main reason of its success is because
over the years it continues to upgrade
and offer new products.

8. 1. Strengths
 Large corporation well known in
Europe and the United States
 Strong brand equity and recognition
 Well established 4G network
 Steadily growing customer base
 Good advertising
 Provide jobs to Americans

9. 2. Weakness
 Communication barriers
 Call centers based in other
countries
 Outsourcing employees
 Waiting time for customers to
speak to a representative

10. 3. Opportunity
 Increasing 4G coverage
 First to introduce Google base
phone
 Giving Americans more jobs
 New technologies

11. 4. Threats
 Intense Competition
 Economic downturn in both the
United Stated and in Europe

12. 12

13. 13

14.  Many of the plans and services should
be available for new, existing, and
returning costumers
 Communication and media can possible
be used acquisition for existing
customers
14

15.  Communication Barriers
 Jobs are being outsourced and
therefore jobs are being cut
 Less quality Customer Service
15

16.  Keep jobs in United States and therefore
allowing employees to keep their
jobs, eliminate communication barriers
http://www.t-
mobile.com/Company/CompanyInfo.
and improve the quality of customer
aspx?tp=Abt_Tab_Awards
service.
16