Поддержание и развитие бренда работодателя в эпоху перемен
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Презентация Дарьи Рудник и Натальи Рушайло к выступлению на конференции «Построение и продвижение бренда привлекательного работодателя» компании компании GRP – Service 19 мая 2009 г.
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Поддержание и развитие бренда работодателя в эпоху перемен
- 1. Поддержание и развитие бренда работодателя в эпоху перемен Дарья Рудник Наталья Рушайло
- 3. Дарья Рудник
- 4. SWEDBANK in Russia and globally
- 5. Swedbank home markets Sweden Latvia Branches 436 Branches 74 Employees 8635 Employees 2659 ATMs 863 ATMs 332 Estonia Lithuania Branches 86 Branches 123 Employees 3346 Employees 3237 ATMs 560 ATMs 395
- 6. Other markets Kaliningrad Helsinki Oslo St. Petersburg Moscow Copenhagen Kiev Luxembourg Marbella Tokyo New York Shanghai
- 7. Swedbank shall just be a step, a click or Service Leadership a ring away It should always be easy to get in touch with us, with generous opening hours and a first-class service level via the Internet bank, the Telephone bank or face-to-face meetings. Many of our services are available 24 hours a day, 365 days of the year. Call us, log on to the Internet bank or visit one of our branches! 7
- 8. Our Vision – We want to be the leading financial institution in the markets where we are present. By leading we mean • the highest customer satisfaction • the best profitability • Employer of Choice
- 10. Swedbank Employer Brand Experts in banking Swedbank Young External Internal employees professionals Tellers
- 11. What is our BRAND?
- 12. “A brand is more than a name or a logo — it is a promise and a contract with every customer with whom you are dealing” Richard Branson
- 13. What is our promise? Symbols Behaviours Behaviours Symbols Training Management Work environment Support teams Leadership Communication Empowerment Stories Core competencies Corporate Values Structure scorecard Governance Reward Policies Processes Performance Reward and management Systems Business Business Reward and measurement measurement context context
- 14. Role of HR in Swedbank Managers Employees Customers. HR attitudes attitudes Level of Processes and and Service and tools behaviors behaviors delivered
- 15. Communication News
- 16. Intranet
- 17. Communication Values News
- 19. Communication Values News Ideas
- 20. IDEA Box • Service Leadership • Business opportunities • Products and processes • Cost efficiency • Cross-functional cooperation IDEA BOX
- 21. Communication Values News Ideas Opinions
- 22. We ask! • Internal clients satisfaction survey • VOICE • Surveys ad hoc
- 23. Communication Values News Ideas Changes Opinions
- 24. Café seminar
- 25. Think it Say it Do it
- 26. For more information please contact http://dariarudnik.wordpress.com