MSL Hong Kong\'s corporate credentials

1. AN INTRODUCTION TO
OUR ASIA NETWORK
November 2012
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2. Welcome to MSLGROUP
We are Publicis Groupe’s specialty communications and engagement
group, advisors in all aspects of communication strategy: from consumer
PR to employee communications, from public affairs to reputation
MSLGROUP
management and from crisis communications to event management.
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3. Our family
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4. MSLGROUP: A Modern and Diverse Network
Unparalleled network of
Boundless in everything
strategic and specialized
we do:
communications agencies
• Creativity
Building brands through
creative engagement
• Channel
Unbound by channel,
holistic approach
• Geography
Global reach, local insight
• Culture
Diverse capabilities with
Passionate, collaborative,
8 global practices and courageous
2,700 employees in 83
countries
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5. A world of change
Market places as we knew them have been
fundamentally transformed. Welcome to the
Conversation Economy, a real-time marketplace of
communities where individuals engage with people,
brands and organizations through connections,
conversations and information sharing.
The implications of this transformation are far-reaching,
touching every area of communications
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6. Creating value for
our clients
We craft We create insights
communications and foresights:
strategies: we ‘follow the sun’ to
architecting and stay connected to
executing where new thinking
innovative plans and needs are
and brand narrative emerging, to generate We engage
unbounded by compelling insights and communities:
media channel foresights that fuel big MSLGROUP helps
ideas for our clients’ create positive
We identify brands conversations and
emerging trends: spark the coming
by listening to together of loyal
relevant communities around a
We partner and client’s brand
conversations, we simplify:
track emerging MSLGROUP
ideas and collaborates with
movements that its clients’ most
shape our clients’ important partners
industries and
communications
solutions
HOME
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7. Offices
North America EMEA
565 employees 1050 employees
Asia
1250 employees
Latin America
65 employees
Affiliate offices that expand our reach
NORTH AMERICA LATIN AMERICA EUROPE AFRICA+MIDDLE EAST ASIA
Albany, New York Asuncion, Paraguay Athens, Greece Beirut, Lebanon Bangkok, Thailand
Baltimore, Maryland Bogota, Colombia Barcelona, Spain Cairo, Egypt Canberra, Australia
Charlotte, North Cardina Caracas, Venezuela Belgrade, Serbia Riyadh, Saudi Arabia Colombo, Sri Lanka
Cleveland, Ohio Guayaquil, Ecuador Budapest, Hungary Hanoi, Vietnam
Columbus, Ohio Lima, Peru Istanbul, Turkey Ho Chi Minh City, Vietnam
Dallas, Texas La Paz, Bolivia Kiev, Ukraine Jakarta, Indonesia
Indianapolis, Indiana Montevideo, Uruguay Madrid, Spain Karachi, Pakistan
Kansas City, Missouri Mexico City, Mexico Sofia, Bulgaria Kathmandu, Nepal
Miami, Florida San Juan, Puerto Rico St. Petersburg, Russia Lahore, Pakistan
Minneapolis, Minnesota Santiago, Chile Moscow, Russia Manila, Philippines
New Orleans, Louisiana Zagreb, Croatia Melbourne, Australia
Orlando, Florida Naha, Japan
Philadelphia, Pennsylvania Osaka, Japan
Phoenix, Arizona Phnom Penh, Cambodia
Sacramento, California Sydney, Australia
Salt Lake City, Utah Vientiane, Laos
St. Louis, Missouri
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8. Diverse Range of Communications Services Offered
EIGHT GLOBAL PRACTICES
Healthcare Corporate Financial Brand & Experiential
Consumer Public Social Media
Communications Communications Communications Talent Marketing
Marketing Affairs Marketing
SPECIALIZED SERVICES
Measurement Advocacy & 3rd Corporate Social Entertainment Cause Studio
Strategy & Analytics Party Relations Responsibility Marketing Marketing Services
Insights Crisis Government Sports Multicultural Word of Mouth
Creation Management Relations Marketing
Eco Network Marketing Marketing
Social Media Influencer Public Health Media B2B Marketing Mobile
Consulting Marketing Communications Relations Digital Marketing
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9. MSLGROUP at-a-glance
 Leading global communications firm –
Over 100 markets and 2,500 staff
 Largest PR network in Greater China
 Expert in developing and shaping a compelling
narrative – opinion research, reputation
management and engaging: influencers, media
and consumers
 Counselor to Fortune 50 companies and
leading organizations throughout network
 Social media innovators
 1,000 clients in diverse industries around the
world
 More than 50 of our clients work with us in 10
or more countries
 Selected “Asia PR Network of the Year” at the
2011 Campaign Asia awards
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10. MSLGROUP ASIA: 28 offices, 1,250 staff
plus a network of partner agencies in 16 additional cities
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11. Multi-Market MSLGROUP Asia Clients
The MSLGROUP team across Asia has experience with more than 500 clients across all industries.
We specialise at helping multinational corporations and organistions position, promote and
protect their brand and businesses in Asia’s diverse and changing cultures and marketplaces.
Client since 2005 Client since 2005 Client since 2007
Asia regional corporate Asia regional corporate Corporate and B2B
reputation program and reputation program and programs across Greater
several consumer brand consumer brand programs China, India, Japan,
programs including oral and
Korea and Southeast Asia
feminine care.
Client since 2004 Client since 2003 Client since 2003
Corporate and consumer Regional and local market Corporate communi-
focused programs, programs spanning cations and consumer
including social media in corporate, consumer, brand communications
Japan and China professional in 6 countries in China
From Shanghai Expo 2010 to Client since 2008 Client since 2005
London Olympics 2012, Corporate, employee, Corporate and
MSLGROUP Asia supports consumer and consumer
issues management and professional programs at communications in
corporate communications for
regional and local level Japan and India
the world’s biggest events
Client since 2000 Client since 2004 Client since 2008
Global client with Asia Consumer brand and Corporate/B2B and
Region PR campaign in corporate support in trade communications
Japan, Korea, China, Hong China, Singapore and in China, India, Korea
Kong, Southeast Asia Korea
Client since 2010 Client since 2010 Client since 2010
Global AOR with major Global AOR with Product PR work in
campaigns in China, India, ongoing retainer work Korea, Singapore, Hong
Japan and Singapore in China and India, plus Kong and Japan
projects in 6 other
markets
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12. Industry Recognition
PR Agency Network of the Year, 2011:
• Stellar Financial Performance
• Innovation in Client Solutions
• Trusted Advisors to Clients
• Impressive Scale of Operations across Greater China, India & Asia
• Strategic Communications & Engagement Capabilities across
• Industry leading thought-leadership
• Strong Reputation as a Market Leader
• Collaborative Regional Network
• Learning & People Development Focus
ICL MSL, Hanmer MSL, MSL Singapore, Genedigi Group,
Best PR Agency of the Year 2011, Best PR Agency of the Year Silver Award – Innovative China SMEs 2011,
Taiwan Advertisers’ Association 2012, Agency of the Year 2011, Forbes China
PRCI MARKETING Magazine
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13. MSL HONG KONG
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14. About MSL Hong Kong
 Established operations in
Hong Kong in 1998
 Specialist skills:
 Planning & strategy
 Regional campaign management
 Corporate reputation
 Brand building
 Strategic endorsement
 Editorial services
 Media relations
 Creative development
 Digital & word of mouth generation
 Event management
 Specialist sectors:
 Financial communications
 Corporate communications
 Leisure and lifestyle
 F&B
 Consumer technology
 Travel
 Luxury, health & wellness
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15. Corporate & Finance Client Experience -
Hong Kong
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16. Capabilities – corporate communications
Corporate Corporate Brand Strategic
Sustainability/ CSR
Communications Management Consulting
 Media relations  Corporate marketing  Stakeholder  Strategic planning
 Issues management  Reputation Influence  Sustainability issue
 Crisis management & management  Reputation counseling
training  Philanthropy and Measurement  CSR & environmental
 Media training foundations  Change management media relations
 Government relations  Innovation  Business transitions  Responsibility (CSR) &
 Thought leadership  Litigation Cause marketing
 Internal
communications  Sponsorships  Simulations
 Executive  Branding  Cultural Analysis
communications  Regulatory
 Industry  Environmental
communications
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17. Capabilities - sustainability and CSR
 MSL has a deep understanding of how
sustainability and CSR should be communicated
and what building blocks have to be in place in
order for the hard work and dedication and
organisation has put into its efforts can be
reflected in its external communications
initiatives
 We help firms to plan their approaches, ensure
that gaps are closed between internal and
external programs and that objectives are
communicated clearly to target stakeholders
 From strategic planning, to crafting the message
and ensuring it gets into the hands of relevant
journalists from within our pool of regional and
international media contacts, MSL has the
capability to provide a truly tailored approach
for any sustainability or CSR communications
initiative
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18. Capabilities - media and presentation skills training
 MSL offers specialised and tailored media training
sessions to prepare spokespeople to handle
media and deliver key messages in an impactful
way
 MSL can also assemble a customised presentation
skills training workshop to help enhance the skill
sets of your company’s sales, operations and
senior management teams, with particular focus
on content as well as delivery
 Our clients include international and local
companies, from corporate spokespeople, brand
marketers, client’s trade partners to medical
professionals
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19. Capabilities- social media
Whether internal, corporate or financial
communication, social media is becoming more
and more important and can no longer be
ignored as a key component of any integrated
communications initiative.
As an example, the 2010 second-quarter
earnings season saw 150 companies using Twitter
to announce their financial results and tweet
highlights from their earnings calls.*
Today, stakeholders will seek out information
from the sources they trust – so it’s up to
companies to ensure that their stories are being
told across all of these platforms. Some 70 % of
American journalists use Facebook or Twitter for
their research while 42 % of analysts and
institutional investors read blogs to find
information about companies.**
To meet the challenges of this evolving
communications landscape, MSL recommends a
tailored approach that can allow companies to
craft appropriate messaging and to ensure that
this messaging reaches target stakeholders
wherever they reside.
*Source: Investor relations on Twitter: 10 great examples
** *Middleberg Communication pour la Society for New Communication Research 2009 19
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20. THE MSL HONG KONG CORPORATE
COMMUNICATIONS TEAM
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21. MSL Hong Kong
Eric leads MSL Hong Kong’s corporate and finance practice, charged with providing high-level counsel
to a diverse range of clients within the company’s corporate portfolio.
Born in Russia, Eric grew up in Canada and has been based in Hong Kong for more than six years. He
began his career in online media, driving the marketing and communications for Toronto-based digital
pioneer MusicMusicMusic Inc. He then turned his focus to television, spearheading publicity for one of
Canada’s premier cable networks.
Relocating to Hong Kong in 2005, Eric took up the post of associate vice president of corporate affairs
& communications at STAR Group Ltd (STAR TV), leading key internal and external communications
initiatives for the company region wide. After a brief assignment as senior manager, group corporate
communications with AIA Group, Eric joined boutique communications consultancy EBA
Eric Abelev Communications, where he served a broad range of B2B and corporate accounts for clients such as
Director Symantec, ECA International, Regus and Sybase.
Eric holds a BA in Political Science and Sociology from Carleton University (Ottawa, Canada) and in
2009, earned an Executive MBA from the Richard Ivey School of Business (Hong Kong Campus).
Specialties: Industry experience:
 Crisis management  Media (traditional and digital)
 Sustainability / CSR  Technology
 Strategic planning  Property
 Media training  Professional services
 Speech writing  Insurance / wealth management
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22. MSL Hong Kong
Priscilla joined MSL Hong Kong’s corporate and finance practice in 2012 as an account manager. She
has more than six years of experience working in public relations in Hong Kong, with an emphasis on
financial and professional services sectors.
Prior to joining MSL, Priscilla was an associate director of Kreab Gavin Anderson in Hong Kong. During
her tenure, she provided communications counsel to Orrick, Herrington & Sutcliffe, Alvarez & Marsal,
Withers, Towers Watson, Saban Capital Group, S&P Equity Research, S&P Capital IQ and Kirkland &
Ellis.
Prior to joining KGA, Priscilla was a consultant in the Hong Kong office of APCO Worldwide. Her clients
included BlackRock Asset Management/iShares, Friends Provident International, Lacoste, Business
School of the Hong Kong University of Science and Technology, ETS, ICBC (Asia) and Abbott
Laboratories.
Priscilla Wong Priscilla started her career as an account executive at PR ASIA Consultants. Priscilla and her team
Account Manager worked closely with clients' senior management in formulating corporate communication plans and
assisting with mergers & acquisitions and fundraising activities of Hong Kong-listed companies.
Priscilla is pursuing a postgraduate law degree at the City University of Hong Kong. She holds a Master
of Arts in International Relations from the University of Warwick in the United Kingdom. She also
earned a Bachelor of Arts in English Literature and Comparative Literature from the University of Hong
Kong.
Specialties: Industry experience:
 Strategic planning  Asset management
 Media relations  Financial services
 B2B communications  Professional services
 Crisis management  Private equity
 Event management  Natural resources
 Education
© 2012 MSL HONG KONG
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23. MSL Hong Kong
Mokka is a Senior Account executive at MSL Hong Kong, where she is responsible for
spearheading planning, media relations, copywriting and strategic communications
initiatives for MSL Hong Kong’s retainer and project clients.
Prior to joining MSL, Mokka was a Senior Account Executive at Pordahavas, where she
supported the execution and implementation of financial PR services for a number of HKEx
IPO projects, responsible for event management, copywriting, coordination of production
work and maintenance of media and investor relations. Beyond her work on IPOs, she served
a variety of HK-listed companies, supporting results announcements as well as investor and
media relations. Apart from financial services, Mokka also had exposure to marketing
projects for IPO clients.
Mokka holds a Bachelor degree in Humanities and a Master degree in Communications
concentrating on integrated communication management, from Hong Kong Baptist
Mokka Mok
University.
Senior Account Executive
Specialties: Industry experience:
 Media relations  Mining
 Copywriting  Energy
 Research analysis  Retail
 Event management  Pharmaceuticals
 Transaction communications
 Investor relations
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24. MSL Hong Kong
Fontaine is currently supporting PR retainers and projects for clients including Friends
Provident International, Principal Global Investors, COMO Hotels and Resorts and Walmart.
Her specialties include both Chinese and English editing and copywriting, research and
media analysis. She has supported logistics and planning for a number of PR activities and
events.
Fontaine graduated in 2011 from The City University of Hong Kong with a Bachelor's Degree
in Business Administration, majoring in Marketing. During her three years of study, she
spearheaded PR for the women’s basketball team and led the PR committee overseeing the
department’s awards ceremony. During her academic career, Fontaine participated in two
Fontaine Chan consultancy projects for Mentholatum (Asia Pacific) and Crocs (Hong Kong) both of which
served to enrich her consultation, research and strategies development skills.
Account Executive
MSL Hong Kong
Specialties:
 Media monitoring
 Research analysis
 Account coordination
 Chinese and English editing and copywriting
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