Overview of the P&G Social Media Lab

Editor's Notes

• #2 The Social Media Lab is an innovative program involving more than 34 P&G brands and over 70 social media experts and agencies.  The Lab is designed to actively explore and gain insights on how to build relationships with P&G’s consumers in the age of social media.
• #7 It is about your business your product and your customers How, when and where they are receptive to you [and it better work, be easy to understand and add value to my life]
• #8 The rules of the game we know are not going to really work - we need to learn actively. Innovation/Learning is messy - it’s not prescriptive – that learning is the key The whole picture has changed not merely changing the light bulb. Underlying issues: Behavioral Shift Different Rules of engagement Code of Conduct Bottomline - We need to have an experimentation and Innovation mindset
• #12 Setting the tone from the beginning when striving for innovation
• #13  This is very new stuff Social Web is in it’s infancy. We thought Web 1.0 was only brochure-wear till we discovered e-commerce. Same hold true for the social web - it’s impact is far and deep and requires building of bridges across industries. The is more than marketing - it is tearing down organizational and industry silos. This “conversation” touches deep into your company and up into the boardroom