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People's Insights Volume 1, Issue 44: Nike FuelBand


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This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

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People's Insights Volume 1, Issue 44: Nike FuelBand

  1. 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights: Volume 1, Issue 44NikeFuelBand
  2. 2. A wearable activity trackerIn 2012, Nike introduced the Nike FuelBand – a wearable band thatmeasures and displays people’s daily activity – in a virtual metric calledNikeFuel – to inspire them to stay
  3. 3. Targets ‘everyday athletes’Nike targets the “everyday athlete” with the FuelBand, acknowledgingthat everyday activities contribute to overall well being, inspiring peopleto do more and giving people a way to measure the actual,
  4. 4. And self-trackersThe FuelBand also appeals to self-trackers, making it easy for people tomeasure their daily behavior and engaging them with visually beautifuldisplays and,
  5. 5. Helps make sense of dataPeople can sync their bands with their smart phones and the Nike+website to analyze their results and compare the universal NikeFuel withfriends and members of the 7 million strong Nike+,
  6. 6. Acts as a constant reminderEver present on the wrists of the owner, the FuelBand displays theamount of NikeFuel earned for the day, and motivates people to meettheir daily,
  7. 7. Gamification of fitnessThe FuelBand makes fitness a game by presenting people with a dailychallenge and rewarding them when they get closer to meeting theirgoal, and makes daily activities and chores
  8. 8. Instant feedback - a powerful motivatorThe constant monitoring of data also acts a powerful motivator. Usersfound that the instant feedback, and sense of progress helped bringabout a change in their behavior and make them become more ,
  9. 9. Does it do enough for $150?While most agree the FuelBand is a great motivator, the FuelBand hasits limitations and, for the price, people feel it should include GPS and aheart monitor and should be more accurate in measuring
  10. 10. Part of the larger Nike fitness ecosystemThe Nike FuelBand is the latest addition to Nike’s suite of fitnessproducts, which includes not only Nike’s apparel and shoe line but alsotracking products such as the Nike+iPod shoe
  11. 11. Other personal data tracking productsAs gadgets get smaller and smarter, self-tracking becomes easier.Indeed, we are noticing a trend of innovative tracking devices designedto help people change their behavior for the better.Clockwise: Withings Blood Pressure Monitor, Withings Body Scale, FitBit activity trackers,MyZeo Sleep Manager, Nike+ iPod
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in four key areas:crowdsourcing, storytelling, citizenship and social data. Crowdsourcing Storytelling Citizenship Social DataMahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy ElectionFor more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. People’s Insights Annual ReportIn early January 2013 we will publish the ten-part People’s InsightsAnnual Report, in which we synthesize our insights from 2012 andprovide foresights for business leaders and change-makers for 2013. Now & Next: Future of Engagement Part 1: Crowdfunding (coming soon as an iPad app)Subscribe to the report at:
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,