Thriving In The Age of Creative Commoditization
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The document discusses the shift towards "creative commoditization" in the design industry and provides advice on how designers can thrive in this environment. It recommends that designers rethink their language, criteria, and marketing approach to specialize in specific areas and sell services holistically. Designers are also advised to create assets for today's landscape, see new directions, and manage their brand assets and storage in modular ways. The overarching message is that designers must adapt to survive the rise of commodity design work by differentiating themselves through strategy and specialized services.
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Thriving In The Age of Creative Commoditization
- 1. Thriving In The Age of Creative Commoditization Dean Logan | 03.03.16 #ThriveHigh5
- 3. There’s an alarming shift happening to the design industry #ThriveHigh5@Deano1739
- 6. this @Deano1739 It’s coming from every direction #ThriveHigh5
- 8. @Deano1739 But, it’s not evil #ThriveHigh5
- 9. @Deano1739 Clients can’t see the difference #ThriveHigh5
- 23. @Deano1739 So, what’s the way out? #ThriveHigh5
- 24. @Deano1739 First, let’s start with language #ThriveHigh5
- 30. @Deano1739 Create for today’s marketing landscape #ThriveHigh5
- 31. @Deano1739 “Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.” Creative Brief #ThriveHigh5
- 32. @Deano1739 “Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.” Creative Brief #ThriveHigh5
- 33. @Deano1739 “Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.” Creative Brief #ThriveHigh5
- 34. @Deano1739 Did you know that 10 or more blood transfusions can put you at risk for IO (iron overload)? If you’ve had 10 or more during your lifetime, ask your doctor about IO and how to test for it. transfus ns betransfusionsmart.com #ThriveHigh5
- 44. @Deano1739 § Brand asset management/ taxonomy § Cloud storage management § Module-structured assets § And of course… #ThriveHigh5