2012 size zero debate


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2012 size zero debate

  1. 1. Media Issues: BodyImage and the Media
  2. 2. Advertising Case Study
  3. 3. Kate Moss comments 2009
  4. 4. Topshop model Codie Young (July 2012)
  5. 5. H & M ad featuring Aymeline Valade (March2012)
  6. 6. H&M Model: Daily Mail ArticleTopshop Model: Daily Mail Article
  7. 7. Kate Upton
  8. 8. Kate Upton Case Study Articleshttp://www.skinnygossip.com/kate-upton-is-well-marbled/Skinny Gossip is a ‘pro-skinny’/ thinspirational web-site – itswriter, Skinny Girl, claims it is a pro-skinny website, not pro-ana. However, it has been pointed out that it has offerd a‘Starving Tip’ for the Day in the past.Here is a quote from the homepage:I know it sounds weird in a world where we hear about“pressure to be thin”, but sometimes it feels like if you arethin – whether naturally or as a result of your daily choices –there is pressure not just to eat, but toovereat. And those ofus who want to be thin – or need to be for our career – needways to deal with that.She writes mainly about how celebrities look and aims to bedeliberately provocative.Kate Upton, is an American model and actress, known for herappearances in the Sports Illustrated Swimsuit Issue first in2011.Reaction to Skinny Gossip Blog: Daily News
  9. 9. Article on Vogues Response to Thin Mode
  10. 10. 2010 Campaignshttp://www.youtube.com/watch?v=tyd7CGnI0XE
  11. 11. Dove Ad Makeover campaign (2012)Here is Dove’s latest campaign and somereaction to Dove’s use of ‘real women’ intheir ads rather than Size Zero women.Article on Doves New Ad Makeover CampaignArticle on Reaction to Dove CampaignsArticle on Dove Campaign ReactionsPowerPoint looking at Doves Blog and Campaigns
  12. 12. Celebrity Gossip Magazine Case Study
  13. 13. Heat Magazine, 2011
  14. 14. Various Articles on AirbrushingYouTube Video Report on Seventeen Teen MagDaily Mail Article on Seventeen Magazine and AC4s Attitude to AirbrushingAirbrushing - Before and After
  15. 15. Sitcoms andCelebrities Fight Back
  16. 16. Daily Mail Article on Rihanna and Weight GainDaily Mail Article on Lady Gaga and WeightGainDaily Mail Article on Lisa Riley andStrictly Photoshoot for Heat MagazineLisa Riley and Robin Windsor Do theCha-ChaClip from Girls, HBO sitcom
  17. 17. Not surprisingly, Hannahs is the shows dominantpresence and shes nothing like most main characters inTV sitcoms. Shes very smart, self-deprecating, veryfunny, a keen observer and commentator about modernlife, but shes not, at first, attractive - at least not in thetraditional Hollywood way.She isnt pencil thin, her features havent come fromsome plastic surgeons catalog, and her rather mouseybrown hair hangs limply around her sad-eyed, minimallymade-up face. Shes real, though, and she is alluringbecause of who she is and what she thinks and says.Read more: http://www.sfgate.com/news/article/Girls-review-HBO-s-groundbreaking-sitcom-3475778.php#ixzz2Aif25iO0