Copyright © 2008 LucidEra – All rights reserved Aruba Networks and LucidEra Accelerating Sales Performance with On-Demand Business Analytics for Salesforce.com

Aruba Networks and LucidEra

Accelerating Sales Performance with On-Demand Business Analytics for Salesforce.com

Introducing Aruba Networks Copyright © 2008 LucidEra – All rights reserved Aruba securely delivers the enterprise network to users, wherever they work or roam, with user-centric networks that significantly expand the reach of traditional port-centric networks.

Introducing LucidEra Copyright © 2008 LucidEra – All rights reserved Recognized as the leader in business analytics as a service LucidEra has taken the complexity out of analytics so that more people and companies can take advantage of analytical insights. Denis Pombriant, Beagle Research ” “

Business Challenges Faced Did the current metrics work? Sort of Metrics had less value because there was nothing to compare them to How can we accurately compare and measure pipeline? Opportunity “SnapShots” would be great “ Pipeline is everything” Aruba drives many key business decision based on pipeline metrics Copyright © 2008 LucidEra – All rights reserved

Did the current metrics work?

Sort of

Metrics had less value because there was nothing to compare them to

How can we accurately compare and measure pipeline?

Opportunity “SnapShots” would be great

“ Pipeline is everything”

Aruba drives many key business decision based on pipeline metrics

How Aruba Found LucidEra AppExchange Industry Counterparts Sales Operations and Business Analysts in our industry Venture Capital Aruba Networks and LucidEra share venture capital connections Copyright © 2008 LucidEra – All rights reserved

AppExchange

Industry Counterparts

Sales Operations and Business Analysts in our industry

Venture Capital

Aruba Networks and LucidEra share venture capital connections

How did the Sales Process go? Sales process with LucidEra was “stress free” and focused on functionality Flexible pilot project High level of interaction and personalization Focused on best practices and generating “useful” data 6 week evaluation period Simulated month and quarter end requirements Purchase in September 2007 Copyright © 2008 LucidEra – All rights reserved

Sales process with LucidEra was “stress free” and focused on functionality

Flexible pilot project

High level of interaction and personalization

Focused on best practices and generating “useful” data

6 week evaluation period

Simulated month and quarter end requirements

Purchase in September 2007

What We Can Do Now? Snapshots are Key Opportunity Snapshot functionality is providing a high level of insight into pipeline development Reporting Flexibility Flexible “on the fly” reporting is great for weekly meetings Saving Time Analysis now skips the “create report and export to Excel” step All scenario analysis done in LucidEra. Excel export used only as means of distribution. Copyright © 2008 LucidEra – All rights reserved

Snapshots are Key

Opportunity Snapshot functionality is providing a high level of insight into pipeline development

Reporting Flexibility

Flexible “on the fly” reporting is great for weekly meetings

Saving Time

Analysis now skips the “create report and export to Excel” step

All scenario analysis done in LucidEra. Excel export used only as means of distribution.

Next Steps Continued use of LucidEra for pipeline development metrics LucidEra reports serve as main source of information for weekly and monthly meetings Email Scheduling for reports will be a huge help Copyright © 2008 LucidEra – All rights reserved www.lucidera.com Potential roll-out to a wider audience Debating value of making LucidEra available to outside sales reps Other orgs want to use LucidEra to track other metrics (Leads, etc)

Continued use of LucidEra for pipeline development metrics

LucidEra reports serve as main source of information for weekly and monthly meetings

Email Scheduling for reports will be a huge help

Potential roll-out to a wider audience

Debating value of making LucidEra available to outside sales reps

Other orgs want to use LucidEra to track other metrics (Leads, etc)