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Joint Marketing Venture Plan
 

Joint Marketing Venture Plan

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A real-life JV strategy and implementation project plan with identities removed

A real-life JV strategy and implementation project plan with identities removed

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    Joint Marketing Venture Plan Joint Marketing Venture Plan Presentation Transcript

    • X and YAPAC  Joint  Strategy  
    • Work  Streams    1.  Share  Shi*   2.  Growth  Ini-a-ves   3.  Developing  a  Unique  Ini-a-ves  targeted  at  growing  Y’  share  of   Ini-a-ves  that  provide  revenue  growth   Value  Proposi-on  Together  X  business  by  maximizing  the     opportuni-es  as  an  extension  to,  or   Ini-a-ves  that  leverage  the  strengths  of  opportunity  within  the  exis-ng  business   addi-on  to  current  business  ac-vi-es.  As   both  par-es  in  the  development  of  model   joint  ini-a-ves,  op-mally  Y  should   ini-a-ves  that  bring  a  unique  value   receive  beGer  than  fair  market  share     proposi-on  to  the  market   Simultaneous Initiatives
    • Share  Shi5    Sub-­‐Projects  1.  Clients  with  XXX   2.  “Unmanaged”  Spend   3.  Influencing  Individual   Ini-a-ves  to  posi-on  Y  as  the  default  Programs  in  Place   Decision  Makers   op-on  wherever  possible  and/or  to  Ini-a-ves  to  build  greater  preference  for   Ini-a-ves  to  encourage  individual   capture  greater  than  fair  market  share  at  Y  within  xxx  programs,  and  at  point  of   decision  makers  to  exercise  their   point  of  sale  sale   preference  for  aY  when  they  have  the   freedom  to  do  so  Sponsors   Sponsors   Sponsors  Y  Team   Y  Team   Y  Team  X  Team   X  Team   X  Team  Time  Frame   June  –  Oct     Time  Frame   Aug  –  Nov     Time  Frame   Dec  2011  –  Mar    
    • Growth  Sub-­‐Projects  1.  New  Corporate  Accounts   2.  Business  Line  RTRT   3.  Business  Line  ERER  Ini-a-ves  to  provide  Y  with  maximum   Leverage  of  X’s  focused  expansion  of   Leverage  of  X’s  development  of  ERER  to  opportunity  to  win  and  retain  new   RTRT  to  drive  increased  revenue  to  Y   drive  increased  revenue  to  Y  corporate  accounts  Sponsors   Sponsors   Sponsors  Y  Team   Y  Team   Y  Team  X  Team   X  Team   X  Team  Time  Frame   May  –  July   Time  Frame   July  –  Dec     Time  Frame   Jan  –  Mar    
    • Growth  Sub-­‐Projects  4.  Business  Line  PPPP   5.  VBNM   6.  Packaging  Leverage  of  the  PPPP  as  a  source  of   Ini-a-ves  to  capture  exis-ng  and  new   Development  of  new  revenue  through  addi-onal  revenue  for  Y   revenue  from  the  VBNMsegment   collabora-on  with  X’s  ini-a-ves  in   nego-ated  and  packaged  product/service   offers  Sponsors   Sponsors   Sponsors  Y  Team   Y  Team   Y  Team  X  Team   X  Team   X  Team  Time  Frame   Aug  –  Dec     Time  Frame   Jan  –  Mar     Time  Frame   Sept  –  Nov    
    • Value  ProposiMon  Sub-­‐Project  1.  Current  Business  Model   2.  Extending  the  Current   3.  Capturing  New  Ground  Development  and  ar-cula-on  of  the  joint   Developing  the  strategy  around  how  the   Business  Model  value  proposi-on  to  clients,  employees   strengths  of  both  X  and  Y  can  be  brought   Development  of  the  joint  value  and  shareholders  of  the  current  business   together  in  a  unique  way  to  drive   proposi-on  that  assists  in  the  full  ac-vi-es  of  Y  and  X   incremental  shareholder  value   leverage  of  the  current  opera-ons  of   both  par-es  Sponsors   Sponsors   Sponsors  Y  Team   Y  Team   Y  Team  X  Team   X  Team   X  Team  Time  Frame   Time  Frame   October     Time  Frame   December    
    • Market  Focus   India   China   Australia/NZ   Regional/Other   CVCVCV   BNBNBN   TYTYT   TYTY   Sponsors   Sponsors   Sponsors   Sponsors   Y  Team   Y  Team   Y  Team   Y  Team   X  Team   X  Team   X  Team   X  Team   Time   May  –  Aug     Time   July    -­‐  Oct     Time   May  –  Dec     Time   May  –  Dec   Frame   Frame   Frame   Frame  
    • Project  Timeline  –  FuncMonal  Projects     Q2  2011   Q3  2011   Q4  2011   Q1  2012   Q2  2012   Q3  2011   Agreement  on   Further  work   Quick  wins   Final  work   All  teams  are   Medium  term   project  plan,   streams   from  Q2  and   streams   now  managing   iniMaMves   priori-es,   ini-ated,  some   Q3  being   ini-ated.   execu-on     should  all  be  in   resources  etc.   quick  wins   executed.   Quick  wins   mainly   place  by  this   Kick-­‐off  of  high   iden-fied  but   Medium  term   mostly  in  place   medium  term   Mme  and  the   priority  work   not  yet   ini-a-ves   and  medium   ini-a-ves   teams  have   streams   executed   being   term  plans   disbanded   iden-fied   rolling  out   XXXX  IniMaMves  –  Working  Group     Implement  Quick  Wins   Implement  Medium  Term  IniMaMves   YYYY  IniMaMves  –  Working  Group     Implement  Quick  Wins   Implement  Medium  Term  IniMaMves   Value  ProposiMon  –  Working  Group    
    • Project  Timeline  –  Market  Level   Q2  2011   Q3  2011   Q4  2011   Q1  2012   Q2  2012   Q3  2011   Agreement  on   Further  work   Quick  wins   Final  work   All  teams  are   Medium  term   project  plan,   streams   from  Q2  and   streams   now  managing   iniMaMves   priori-es,   ini-ated,  some   Q3  being   ini-ated.   execu-on     should  all  be  in   resources  etc.   quick  wins   executed.   Quick  wins   mainly   place  by  this   Kick-­‐off  of  high   iden-fied  but   Medium  term   mostly  in  place   medium  term   Mme  and  the   priority  work   not  yet   ini-a-ves   and  medium   ini-a-ves   teams  have   streams   executed   being   term  plans   disbanded   iden-fied   rolling  out   India   Strategy   Quick  Wins   Medium  Term  IniMaMves   China   Strategy   Quick  Wins   Medium  Term  IniMaMves   Australia/NZ   Quick  Wins   Medium  Term  IniMaMves   Other   Strategy   Medium  Term  IniMaMves  
    • Focus  on  deliverables   Concentrate  on  low   within  the  area  you   When  the  Mme   hanging  fruit  and   have  been  asked  to   comes,  be  willing  to   It’s  very  basic  –   implement  quickly  to   look  at  –  other  ideas   drop  iniMaMves  that   “show  me  the   capture  value  as   should  be  shared   are  marginal  and   money”  should   soon  as  possible   with  the  appropriate   focus  on  just  those   be  the  only   team   that  are  likely  to  be   criteria  used     significant  Low  hanging  fruit   Team  effort   Focus   One  objecMve   80/20  Rule   Go  on,  ask!   Show  me  the  $   There  is  no   “them”  –  only   Remember  it  is  a   “us”.  There  is  only   No  issues  are  off   team  effort  and  work   one  jointly  held   limits  if  you  believe  it   and  ideas  should  be   objecMve   may  uncover  value   shared   Rules of Engagement
    • Encourage  ideas  and   Respect  the   Never  forget   fully  explore  them  all   Simple  ideas  are   confidenMal  nature   from  different  angles   where  our   more  likely  to  be   of  all  informaMon,   because  it  might  just   revenue  comes   successfully   especially  client  data   be  what  is  needed.   from,  and   implemented   Keep  an  open  mind   iniMaMves  must   make  sense  for   clients    Simplicity   Diversity   Data  privacy   Realism   Ideas   PracMcality   Clients   A  series  of  modest   iniMaMves  that   Encourage   together  meet  the   different  ways  of   At  the  Mme  you  need   objecMve  may  be   thinking  and   to  decide  what  to   a  more  realisMc   don’t  dismiss  any   proceed  with,  look   approach  than   idea  without   for  iniMaMves  that   trying  to  find  the   thinking  it   are  likely  to  strike   soluMon  in  one   through  carefully   green  lights.  If  it’s   place   too  hard  to   implement,  it  is   probably  best  not  to   afempt  it   Rules of Engagement