A real-life JV strategy and implementation project plan with identities removed

1. X and Y
APAC
Joint
Strategy

2. Work
Streams
1.
Share
Shi*
2.
Growth
Ini-a-ves
3.
Developing
a
Unique
Ini-a-ves
targeted
at
growing
Y’
share
of
Ini-a-ves
that
provide
revenue
growth
Value
Proposi-on
Together
X
business
by
maximizing
the
opportuni-es
as
an
extension
to,
or
Ini-a-ves
that
leverage
the
strengths
of
opportunity
within
the
exis-ng
business
addi-on
to
current
business
ac-vi-es.
As
both
par-es
in
the
development
of
model
joint
ini-a-ves,
op-mally
Y
should
ini-a-ves
that
bring
a
unique
value
receive
beGer
than
fair
market
share
proposi-on
to
the
market
Simultaneous Initiatives

3. Share
Shi5
Sub-­‐Projects
1.
Clients
with
XXX
2.
“Unmanaged”
Spend
3.
Influencing
Individual
Ini-a-ves
to
posi-on
Y
as
the
default
Programs
in
Place
Decision
Makers
op-on
wherever
possible
and/or
to
Ini-a-ves
to
build
greater
preference
for
Ini-a-ves
to
encourage
individual
capture
greater
than
fair
market
share
at
Y
within
xxx
programs,
and
at
point
of
decision
makers
to
exercise
their
point
of
sale
sale
preference
for
aY
when
they
have
the
freedom
to
do
so
Sponsors
Sponsors
Sponsors
Y
Team
Y
Team
Y
Team
X
Team
X
Team
X
Team
Time
Frame
June
–
Oct
Time
Frame
Aug
–
Nov
Time
Frame
Dec
2011
–
Mar

4. Growth
Sub-­‐Projects
1.
New
Corporate
Accounts
2.
Business
Line
RTRT
3.
Business
Line
ERER
Ini-a-ves
to
provide
Y
with
maximum
Leverage
of
X’s
focused
expansion
of
Leverage
of
X’s
development
of
ERER
to
opportunity
to
win
and
retain
new
RTRT
to
drive
increased
revenue
to
Y
drive
increased
revenue
to
Y
corporate
accounts
Sponsors
Sponsors
Sponsors
Y
Team
Y
Team
Y
Team
X
Team
X
Team
X
Team
Time
Frame
May
–
July
Time
Frame
July
–
Dec
Time
Frame
Jan
–
Mar

5. Growth
Sub-­‐Projects
4.
Business
Line
PPPP
5.
VBNM
6.
Packaging
Leverage
of
the
PPPP
as
a
source
of
Ini-a-ves
to
capture
exis-ng
and
new
Development
of
new
revenue
through
addi-onal
revenue
for
Y
revenue
from
the
VBNMsegment
collabora-on
with
X’s
ini-a-ves
in
nego-ated
and
packaged
product/service
offers
Sponsors
Sponsors
Sponsors
Y
Team
Y
Team
Y
Team
X
Team
X
Team
X
Team
Time
Frame
Aug
–
Dec
Time
Frame
Jan
–
Mar
Time
Frame
Sept
–
Nov

6. Value
ProposiMon
Sub-­‐Project
1.
Current
Business
Model
2.
Extending
the
Current
3.
Capturing
New
Ground
Development
and
ar-cula-on
of
the
joint
Developing
the
strategy
around
how
the
Business
Model
value
proposi-on
to
clients,
employees
strengths
of
both
X
and
Y
can
be
brought
Development
of
the
joint
value
and
shareholders
of
the
current
business
together
in
a
unique
way
to
drive
proposi-on
that
assists
in
the
full
ac-vi-es
of
Y
and
X
incremental
shareholder
value
leverage
of
the
current
opera-ons
of
both
par-es
Sponsors
Sponsors
Sponsors
Y
Team
Y
Team
Y
Team
X
Team
X
Team
X
Team
Time
Frame
Time
Frame
October
Time
Frame
December

7. Market
Focus
India
China
Australia/NZ
Regional/Other
CVCVCV
BNBNBN
TYTYT
TYTY
Sponsors
Sponsors
Sponsors
Sponsors
Y
Team
Y
Team
Y
Team
Y
Team
X
Team
X
Team
X
Team
X
Team
Time
May
–
Aug
Time
July
-­‐
Oct
Time
May
–
Dec
Time
May
–
Dec
Frame
Frame
Frame
Frame

8. Project
Timeline
–
FuncMonal
Projects
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2011
Agreement
on
Further
work
Quick
wins
Final
work
All
teams
are
Medium
term
project
plan,
streams
from
Q2
and
streams
now
managing
iniMaMves
priori-es,
ini-ated,
some
Q3
being
ini-ated.
execu-on
should
all
be
in
resources
etc.
quick
wins
executed.
Quick
wins
mainly
place
by
this
Kick-­‐off
of
high
iden-fied
but
Medium
term
mostly
in
place
medium
term
Mme
and
the
priority
work
not
yet
ini-a-ves
and
medium
ini-a-ves
teams
have
streams
executed
being
term
plans
disbanded
iden-fied
rolling
out
XXXX
IniMaMves
–
Working
Group
Implement
Quick
Wins
Implement
Medium
Term
IniMaMves
YYYY
IniMaMves
–
Working
Group
Implement
Quick
Wins
Implement
Medium
Term
IniMaMves
Value
ProposiMon
–
Working
Group

9. Project
Timeline
–
Market
Level
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2011
Agreement
on
Further
work
Quick
wins
Final
work
All
teams
are
Medium
term
project
plan,
streams
from
Q2
and
streams
now
managing
iniMaMves
priori-es,
ini-ated,
some
Q3
being
ini-ated.
execu-on
should
all
be
in
resources
etc.
quick
wins
executed.
Quick
wins
mainly
place
by
this
Kick-­‐off
of
high
iden-fied
but
Medium
term
mostly
in
place
medium
term
Mme
and
the
priority
work
not
yet
ini-a-ves
and
medium
ini-a-ves
teams
have
streams
executed
being
term
plans
disbanded
iden-fied
rolling
out
India
Strategy
Quick
Wins
Medium
Term
IniMaMves
China
Strategy
Quick
Wins
Medium
Term
IniMaMves
Australia/NZ
Quick
Wins
Medium
Term
IniMaMves
Other
Strategy
Medium
Term
IniMaMves

10. Focus
on
deliverables
Concentrate
on
low
within
the
area
you
When
the
Mme
hanging
fruit
and
have
been
asked
to
comes,
be
willing
to
It’s
very
basic
–
implement
quickly
to
look
at
–
other
ideas
drop
iniMaMves
that
“show
me
the
capture
value
as
should
be
shared
are
marginal
and
money”
should
soon
as
possible
with
the
appropriate
focus
on
just
those
be
the
only
team
that
are
likely
to
be
criteria
used
significant
Low
hanging
fruit
Team
effort
Focus
One
objecMve
80/20
Rule
Go
on,
ask!
Show
me
the
$
There
is
no
“them”
–
only
Remember
it
is
a
“us”.
There
is
only
No
issues
are
off
team
effort
and
work
one
jointly
held
limits
if
you
believe
it
and
ideas
should
be
objecMve
may
uncover
value
shared
Rules of Engagement

11. Encourage
ideas
and
Respect
the
Never
forget
fully
explore
them
all
Simple
ideas
are
confidenMal
nature
from
different
angles
where
our
more
likely
to
be
of
all
informaMon,
because
it
might
just
revenue
comes
successfully
especially
client
data
be
what
is
needed.
from,
and
implemented
Keep
an
open
mind
iniMaMves
must
make
sense
for
clients
Simplicity
Diversity
Data
privacy
Realism
Ideas
PracMcality
Clients
A
series
of
modest
iniMaMves
that
Encourage
together
meet
the
different
ways
of
At
the
Mme
you
need
objecMve
may
be
thinking
and
to
decide
what
to
a
more
realisMc
don’t
dismiss
any
proceed
with,
look
approach
than
idea
without
for
iniMaMves
that
trying
to
find
the
thinking
it
are
likely
to
strike
soluMon
in
one
through
carefully
green
lights.
If
it’s
place
too
hard
to
implement,
it
is
probably
best
not
to
afempt
it
Rules of Engagement