Detailed description of professional communications experience.

1. Dawn Campbell Giesman
Professional Overview
Internal & External Communications Expertise

2. Development and Implementation of Results-

Generating Proactive and Responsive Media
Strategies
 Local and National Media Pitching / Relations
 Crafting and Executing Multi-Tiered PR Plans
 Creating Press Releases, Media Advisories &
Media Kits that Get Attention
 Ghostwriting & Placing Guest Columns/LTEs
 Crisis and Issue Communications Management
 Media Monitoring
 Measuring and Reporting on PR Activity ROI
 Management of Outside PR Agency
Media Management
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3. Management of More Than 25

Crisis/Issue Events
Local & National Media Liaison

Ensured Company POV

Represented
I/E Crisis Communications:

◦ Violent Crime: robbery, murder
◦ Natural Disaster: fires, floods
◦ Disgruntled Employee (“Whistleblower”)
◦ Legal and Regulatory Issues
◦ Damaging Legislative Actions
Crisis and Issue Management
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4. Training/Coaching Internal and

External Audiences on Messaging,
Collateral Development and Media
Media Training

Monthly eNews & Executive

Summaries for Third Parties
Customer Communications

Push and Pull eContent

Grassroots Campaigns: Material

Development, Execution & Reporting
External Communications
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5. Executive Presentations

Authoring on behalf of CEO, COO, Key

Corporate/Field Leaders
Multiple Internal Audience

Communications
Monthly Newsletters

Process Development

HR Communication Development

Aligned with Brand and Company Voice
Intranet Content Management and

Training
Strategic Local and National Charitable

Partnerships
Relationship Building, Cross-functional

Teamwork
Internal Communications
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6. Planning/execution/analysis of 20+

Fundraising Events, raising $500K in 5
years:
◦ Golf Outings
◦ Tasting Events
◦ Casual Days
◦ Marathons
◦ Breakfast, Lunch and Dinner Events
Executive Town Halls and Roundtables

Corporate & Field Internal

Announcement Events/Rallies
Child ID Events

Training Events, Seminars

Community Events

Volunteer Management

Event Management
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7. Collaterals & Out of Home
 
Communications: ◦ Theatre Ads
◦ Newsletters ◦ Posters
◦ Annual Reports ◦ Banners
◦ Brochures/Panel Cards ◦ Fascia, Marquees
◦ FSIs/One-Pagers
◦ Media Kits, Pitch Sheets,
Other:

Press Releases
◦ Newspaper and Program Ads
◦ Direct Mail/Invitations
◦ Presentations, Memos,
◦ Child ID Kits
Award Certificates
◦ Custom Acrylic Frames
Online:
 ◦ Promotional Items
◦ eNewsletters
◦ Website Development &
Content Management
Design & Desktop Publishing
(Adobe Creative Suite)
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8. eNewsletters

Dynamic and Static Intranet

Site Development and
Management
Development and Launch of 2

Websites
Site Mapping

Development of Response

Process for Online Contacts
Blogging

Online Communications
(HTML, XML, PHP, CMS, WYSIWYG, FTP, FrontPage)
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