The document discusses how nonprofits can effectively utilize word of mouth marketing by embracing unique strategies that engage their community, such as storytelling and creative visual content. It emphasizes the importance of standing out in a crowded field and connecting with influencers to inspire actions and increase relevance. Key recommendations include changing the message medium and fostering user contributions to enhance engagement and impact.

1. How nonprofits win
with word of mouth
marketing

2. Wireless
SSID: W2mesh
PASSWORD: doubledouble

11. The Problem

12. Everyone is doing
the same thing

15. Heartbeats and Remarkables

16. Heartbeat Activities

17. • Website content
• Search engine optimization
• Email marketing
• Press releases
• Social media updates
• Online advertising

18. • Connect with your community
• Call for action
• Raise money
• Shine a light on members
• Engage members further

20. Remarkables

21. “Safe is risky, and
risky is safe.”
Seth Godin

22. • Recruits new members
• Inspires actions and activities
• Connects with influencers
• Tells a story
• Increases attention
• Improves web presence

27. How Do You Make
Remarkables?

28. Change the medium of the
message

30. Say it visually

33. Riff on what the web loves

35. Enable creative
user contributions

43. The
Greenest
City Plan
2020
Remarkable
Result: Increased
community engagement
Heartbeat Activities

44. • More actions
• Less fatigue
• Stronger volunteer power
• Impact
• Relevance
• Increase the cool factor

45. Questions?
(Who wants an ebook?)

46. Photos by Caro Wallis,
marie.joi, Naida Folgado, Julie
Szabo and Darren Barefoot