#10NTC We Are Media   Blogging
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#10NTC We Are Media Blogging

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Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to ...

Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to creating a blog that is attractive and shares your message.

You'll Need: A Laptop and a (free) Wordpress blog installed.

> Blogging #1: 8:00 am - 10:00 am
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea

> Blogging #2: 11:00 am - 1:00 pm
Presented By:
Dawn Crawford - Colorado Children's Immunization Coalition
Laura Whitehead - Popokatea

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#10NTC We Are Media Blogging Presentation Transcript

  • 1. We Are Media: Blogging Presented by Dawn Crawford Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC & Laura Whitehead Web and print designer and consultant in online digital media at Popokatea
  • 2. What Do You Want Out of This Session?
  • 3. Agenda
    • Blogging Overview
    • Learn from Others
    • Challenging Fears
      • Commenting
      • Setting Up a Blog
      • That First Post
    • Class Time
  • 4. Why Blog? Everyone thinks of changing the world, but no one thinks of changing himself. – Leo Tolstoy http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg
  • 5.
    • Share your amazing story
    • Thank volunteers, board members, staff & supporters
    • Give supporters a behind-the-scenes look
    • Give staff an creative outlet
    • Further your cause
  • 6. Rules??!! All my life I've looked at words as though I were seeing them for the first time. - Ernest Hemingway http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg
  • 7.
    • Okay, there are no rules, but here are some guidelines
    • Update on a schedule
    • Grammatically correct
    • Write with substance
    • Link to other information
  • 8. What to Write About It's a matter of taking the side of the weak against the strong, something the best people have always done. - Harriet Beecher Stowe http://webpage.pace.edu/kculkin/files/mariachild.jpg
  • 9.
    • Pick a niche – talk about your cause
    • Outstanding donations
    • Classes/Education
    • Success Stories
    • Clients
    • News that affects your cause
    • Get others to guest post
  • 10. Picking A Platform I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen http://lib.utexas.edu/exhibits/portraits/images/23.jpg
  • 11.
    • Wordpress
      • http://laura.popokatea.co.uk/
      • http://www.bcdcideas.wordpress.com
      • http://www.coloradomom2mom.com
    • Typepad
      • http://beth.typepad.com/
    • Blogger
    • Make your own
  • 12. Getting Started The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg
  • 13.
    • Read other blogs
    • Create a strategy
    • Pick a platform
    • Make your blog pretty
  • 14.
    • Link to other favorite blogs
    • Assemble your team
    • Link to your other collateral
    • Take the plunge
  • 15. Finding Readers Cut out all these exclamation points. An exclamation point is like laughing at your own joke. - F. Scott Fitzgerald http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg
  • 16.
    • Include blog address on all your collateral
    • Include a teaser article in newsletters
    • List your blog on blog directories
  • 17. Ways to Blog Without a Blog You never really understand a person until you consider things from his point of view. - Harper Lee http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg
  • 18.
    • Guest posts on other blogs
    • Twitter or/and Facebook
    • Posterous or Tumblr
  • 19. Measuring Your Success Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance . - Kurt Vonnegut http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg
  • 20.
    • Page views
    • Comments
    • Links
    • Employee, donor engagement
  • 21. Who To Read Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. - John Steinbeck http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg
  • 22.
    • Museum of Life and Science – Department focused blogs written by employees
      • http://www.lifeandscience.org
      • http://mlsanimaldepartment.blogspot.com/2010/03/get-good-look-now.html
      • http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/
    • National Wildlife Foundation – Mission blogging
      • http://blogs.nwf.org/
    • Colorado Health Foundation – Organizational blogging, lots of event blogging
      • http://coloradohealth.typepad.com/health_relay/
    • Colorado Children’s Immunization Coalition – Mom talking to moms about a cause
      • http://www.coloradomom2mom.com
  • 23.
    • We Are Media - http://www.wearemedia.org/
    • Pod Nosh - http://podnosh.com/social-media-help/
    • Beth’s NPO Social Media Blog – http://beth.typepad.com/
    • Kivi’s NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog
    • Donor Power Blog - http://www.donorpowerblog.com
    • Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/
    • Just for fun:
      • http://www.cuteoverload.com
      • http://stuffwhitepeoplelike.com/
      • http://www.dooce.com/
      • http://CrapIMake.Wordpress.com
  • 24. Now Get Writing!
    • Dawn A Crawford
    • dawnacrawford@yahoo.com
    • 720-231-1930
    • http://bcdcideas.wordpress.com
    • @SocMediaRckStr
    • http://www.Facebook.com/Dawn.A.Crawford
    • http://www.childrensimmunization.org
    • http://crapimake.wordpress.com
    • Laura Whitehead
    • [email_address]
    • 011-44-180-814068 (UK)
    • http://laura.popokatea.co.uk
    • @littlelaura
    • http://www.facebook.com/laura.popokatea
    • http://www.popokatea.co.uk