Mobile Advertising
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Mobile Advertising

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Discover how to grow your app and take advantage of mobile advertising to grow your company.

Discover how to grow your app and take advantage of mobile advertising to grow your company.
More info in
https://twitter.com/davidtomas
http://www.cyberclick.net

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Mobile Advertising Mobile Advertising Presentation Transcript

  • Mobile Advertising Tsunami David Tomas @davidtomas
  • Mobile Advertising Tsunami Most traffic will be mobile Sites that drives traffic from email have now more than 50 % of their visitors from mobile.
  • Mobile Advertising Tsunami What makes drives mobile marketing performance Conversion stores And positioning in the app
  • Mobile Advertising Tsunami How to surf the tsunami
  • Mobile Advertising Tsunami Two different worlds Apps Mobile sites
  • Mobile Advertising Tsunami Two different users
  • Mobile Advertising Tsunami How to launch your app First start with the basics Descriptions and images in the store will define your conversion rates. Check the keywords you use and categories you want to compete.
  • Mobile Advertising Tsunami How to launch your app Can I integrate my app with social networks or find a way to growth hack the app
  • Mobile Advertising Tsunami How to launch your app Let’s start to promote my app
  • Mobile Advertising Tsunami How to launch your app Start with Search Traffic You will control the type of users that visits your app and will be able to improve your conversion rates. Select really specific Keywords and queries that will match exactly your application, from here you will be able to test if the application is really going to work.
  • Mobile Advertising Tsunami How to launch your app If it works it is time to be where the users are. Are you able to profile your users ? If that is the case then you can go to Facebook to start to test to broader audience.
  • Mobile Advertising Tsunami How to launch your app Ok it works, depending on your target you might be generating from hundreds of downloads per day to thousands. Are you already well ranked in the appstore or Google play? If this is not the case you will need to do new actions.
  • Mobile Advertising Tsunami How to launch your app Display advertising form mobile
  • Mobile Advertising Tsunami How to launch your app Apps directories .
  • Mobile Advertising Tsunami How to launch your app Email marketing: email responsive.
  • Mobile Advertising Tsunami How to launch your app Use discovery apps.
  • Mobile Advertising Tsunami How to launch your app Incentivized traffic
  • Mobile Advertising Tsunami How to launch your app How to do it You want to concentrate your budget to be ranked at the top positioned But be careful only if you have seen a good conversion rate with Google adwords or Facebook traffic, otherwhise you effort won’t get traction .
  • Mobile Advertising Tsunami How to launch your app and boost your mobile traffic Use online PR and guerrilla marketing.
  • Mobile Advertising Tsunami How to launch your app and boost your mobile traffic How PR affects the number of downloads
  • Mobile Advertising Tsunami How to drive success in my mobile site • • • • • • Search. Facebook Email and Display Directories/SEO Retargeting PR
  • Mobile Advertising Tsunami How to launch your app Let’s work now on the different metrics and steps to follow
  • Thank You! @davidtomas @cyberclicknet www.cyberclick.net