7. LET’S START WITH NUMBERS
25,000,000
Number of iPhones / iPod Touch users
Sunday, April 5, 2009
8. LET’S START WITH NUMBERS
25,000,000
Number of iPhones / iPod Touch users
30,000
Number of Applications
Sunday, April 5, 2009
9. LET’S START WITH NUMBERS
25,000,000
Number of iPhones / iPod Touch users
30,000
Number of Applications
500,000,000
Number of Downloads
Sunday, April 5, 2009
22. WHERE TO START?
Find a need
• A tool you wish existed
Sunday, April 5, 2009
23. WHERE TO START?
Find a need
• A tool you wish existed
• Improved version of
something already existing
Sunday, April 5, 2009
24. WHERE TO START?
Find a need
• A tool you wish existed
• Improved version of
something already existing
• Entertainment is a need as well
(just harder to sell)
Sunday, April 5, 2009
26. WHERE TO START?
Research the competition
Sunday, April 5, 2009
27. WHERE TO START?
Research the competition
• Is there anything similar already?
Sunday, April 5, 2009
28. WHERE TO START?
Research the competition
• Is there anything similar already?
• How do other applications compare to
yours? What sets yours apart?
Sunday, April 5, 2009
29. WHERE TO START?
Research the competition
• Is there anything similar already?
• How do other applications compare to
yours? What sets yours apart?
• Do you have enough muscle to keep up
with the competition?
Sunday, April 5, 2009
32. WHERE TO START?
Budget concerns
• Simple apps could be really cheap
Sunday, April 5, 2009
33. WHERE TO START?
Budget concerns
• Simple apps could be really cheap
• Simple modification to those simple apps
can make them really expensive (kinda)
Sunday, April 5, 2009
34. WHERE TO START?
Budget concerns
• Simple apps could be really cheap
• Simple modification to those simple apps
can make them really expensive (kinda)
• What would you need to become
profitable?
Sunday, April 5, 2009
37. WHAT BUSINESS MODEL?
Just sell it
• It’s the most immediate solution
Sunday, April 5, 2009
38. WHAT BUSINESS MODEL?
Just sell it
• It’s the most immediate solution
• Once the app is sold, you don’t have
anything else to worry about
Sunday, April 5, 2009
39. WHAT BUSINESS MODEL?
Just sell it
• It’s the most immediate solution
• Once the app is sold, you don’t have
anything else to worry about
• Once the app is sold, you can’t make
anymore money from it
Sunday, April 5, 2009
43. WHAT BUSINESS MODEL?
Advertising
• People love free apps
• If your app is “sticky”, you can keep
making money
Sunday, April 5, 2009
44. WHAT BUSINESS MODEL?
Advertising
• People love free apps
• If your app is “sticky”, you can keep
making money
• It could work as a “trial” version for a
paid application
Sunday, April 5, 2009
47. WHAT BUSINESS MODEL?
Indirect
• Cool “accessories” to apps on other
platforms
Sunday, April 5, 2009
48. WHAT BUSINESS MODEL?
Indirect
• Cool “accessories” to apps on other
platforms
• Brand building
Sunday, April 5, 2009
49. WHAT BUSINESS MODEL?
Indirect
• Cool “accessories” to apps on other
platforms
• Brand building
• Subscriptions off-application
Sunday, April 5, 2009
51. TIME TO MARKET YOUR APP
No downloads, no money
Sunday, April 5, 2009
52. TIME TO MARKET YOUR APP
No downloads, no money
• The iTunes App Store is not a marketing
tool but a distribution tool
Sunday, April 5, 2009
53. TIME TO MARKET YOUR APP
No downloads, no money
• The iTunes App Store is not a marketing
tool but a distribution tool
• Press releases
Sunday, April 5, 2009
54. TIME TO MARKET YOUR APP
No downloads, no money
• The iTunes App Store is not a marketing
tool but a distribution tool
• Press releases
• Make it social
Sunday, April 5, 2009
57. WRAP UP
Dirty tricks
• Use smaller and cheaper apps to fund
bigger and more complex ones
Sunday, April 5, 2009
58. WRAP UP
Dirty tricks
• Use smaller and cheaper apps to fund
bigger and more complex ones
• Cloning is illegal for humans,
not for applications
Sunday, April 5, 2009
59. WRAP UP
Dirty tricks
• Use smaller and cheaper apps to fund
bigger and more complex ones
• Cloning is illegal for humans,
not for applications
• If you fail, call it 1.0
Sunday, April 5, 2009