Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
A Mobile Day in the Life: 24 Hours in the Age of the MEGAphone
1. David Berkowitz
VP Emerging Media
Originally
O i i ll presented
t d 360i
@dberkowitz
at 360i’s 2011 Digital dberkowitz@360i.com
Marketing Summit
(oh, and ~full disclosure:
A LOT of brands mentioned
1
here are clients)
2. 1946
1 st mobile phone call
bil h ll
Via AT&T : “June 17, 1946: A driver in
St. Louis, Mo., pulled out a handset
from under his car’s dashboard,
placed a phone call and made history.
It was the first mobile telephone call.
2
9. 2011
2011-
MEGAphone
http://www.mgelectronics.com/productlisting.cfm?categoryid=10
http://www mgelectronics com/productlisting cfm?categoryid=10
It’s th d i that’s l
It’ the device th t’ always a part of
t f
your life, knowing what you want
before you want it.
9
17. http:/bit.ly/
berkyDMS
y
Wash down with a
pint of Guinness
Do not operate
heavy machinery
while clicking
Links to all apps in this deck
pp
originally appeared at the link above,
but they’re now conveniently in the
Appendix.
17
19. It begins 4am the following day.
4am Day 2
I’m outside a restaurant with my friend
Sven Banana, some pie, a funky
t-shirt, and an Angry Birds pig.
4am
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21. 24 hours earlier, I’m fast asleep,
4am Day 1: Sleep Science listening to positive motivational
messages from Sleep Science.
Science
4am
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22. I’ve got my WakeMate wristband on,
5am: WakeMate syncing with the iPhone to find the
optimal time to wake me up based
on my sleep cycles.
5am
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23. With my Lark wristband connecting
6am: Lark via bluetooth, it silently wakes me
and coaches me for better sleep
habits. I can dream, right?
6am
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24. Here’s what one night’s sleep
record l k lik
d looks like.
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25. Here’s what one night’s sleep
record looks like after taking
NyQuil.
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26. It’s time to work out, using FitFu.
7am: FitBit, FitFu Using the accelerometer, it tracks
the repetitions of my crunches.
7am
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27. When it’s time to get dressed,
m I use Go Try It On to ask people
which shirt I should wear.
8am
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28. There’s a clear winner – outfit #1.
And the comments are both
helpful and passionate
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29. 9am At 9am, I run an errand before work,
finding a useful Foursquare tip
when I check in.
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30. I shop around, fi di some useful
h d finding f l
info on an ice cream scoop when
scanning the QR code on it.
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31. I tried tapping my phone to pay pay,
but apparently I don’t have NFC access
on this older Droid. Maybe next
www.360i.com time this’ll work better. 31
Proprietary & Confidential
32. 10am: Summify, Aurasma
10am
I start my workday with media
consumption, via social story
aggregators like Summify and
augmented realitywww.360i.com Aurasma
apps like Proprietary & Confidential 32
33. At 11, I start sharing things I love,
by taking pictures of Rice Krispies
Treats cereal and posting it on my
Pinterest board
11am
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34. Im
I’m getting hungry by noon, noon
12pm going to sandwich shop Salume,
though I lost my mayorship to
www.360i.com Proprietary & Confidential Try It On.
Matt from Go 34
35. At 1, I play some location-based
games like Dokobots, where I hunt for
robots and batteries overlayed on
a map of my actual location.
1pm
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36. At 2, I’m doing some self-
improvement, studying Spanish on
Rosetta Stone’s mobile app
Stone s app.
2pm
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37. Taking a break, I turn to TaskRabbit,
a useful site for finding people to do
odd jobs for you.
you
3pm
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38. I post my task – delivering Sprinkles
Cupcakes, and then scan my credit
Card via the phone’s lens to make
a payment.
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39. I got my cupcakes in a flash,
and he dropped them off so quickly
that I couldn’t even thank the
TaskRabbit in person. MMMMM.
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40. At 4, I try collaborating with my
colleagues on Google+.
Apparently everyone else is too
busy working.
4pm
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41. Time to get out of here. My friend
AB is around, so we’ll catch up at
a bar to talk shop about digital media
media.
5pm
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42. We hit up Crosby St Hotel, the first
Manhattan to accept TabbedOut,
an app that lets you pay your tab
right from your phone.
5pm
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45. It’s 6 and time to figure out dinner.
I turn to Kraft’s iFood Assistant for
recipe ideas, and the GroceryIQ
grocery list app from coupons.com.
6pm
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46. I also tried Checkpoints to scan
products in the store, earn points,
and try to win raffles.
No luck this time.
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47. I also picked up some wine.
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48. Time to make dinner.
I went with my own recipe:
Mac & Cheese & Philly Cream Cheese
7pm
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49. While I cooked, I scanned the
products I had around me and kept
leveling up in Barcode Hero, a game
based on scanning products’ codes.
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51. During dinner, I used Snooth’s
g ,
image recognition technology to
identify my wine’s label and bring
up reviews about the bottle.
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52. I also used MealSnap, which lets you
p, y
take photos of what your eating and
it calculates the calories.
It doesn’t always work.
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53. Time to watch TV…
9pm
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55. I use IntoNow to listen to what I’m
watching, pull up content related
to that show, and let me share it
with my friends.
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56. I also love stickers, so I use
GetGlue to earn some.
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57. I have to check out my favorite
y
Bravo shows too, and I use Shazam
to connect me to the music played.
It works on some commercials too.
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58. It’s time to go out for the night, and
g g ,
10pm I’ll use Fashism for feedback.
I also go on to boost the ratings of
some of the app’s more unlikely users.
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59. Apparently my ThinkGeek Personal
Soundtrack shirt with working speaker
didn’t get the highest marks.
Ninjacat was sweet though.
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60. I also shared my l k on P
l h d look Pose,
and it made into the featured
collection that night.
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61. 10pm: (figure out plans) Localmind, ChaCha –
At 11, I wanted to explore options for
a late-night snack. I tried repeatedly
note Google Deals, ask about Pommes Fritesasking Localmind users for ideas,
but I wasn’t getting any help yet.
11pm
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62. I did get a g
g great Google Offer for
g
12am Pommes Frites so I went over for
some massive, crispy fries and an
array of dipping sauces.
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63. t only did the cook know how to
rocess the Offer, but there was
Android phone connected to the
register to scan the barcode.
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64. I went for the organic
t f th i
black truffle mayo.
Yum.
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65. Sven B.
At 1am, I used Sonar to see if any
, y
1am people I knew were nearby.
Sven Banana, with whom I share
Facebook friends, was close.
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66. Alfred, a new recommendation app
from Clever Science, helped me find a
good place to eat with Sven that
was open all night.
2am
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67. Sadly, Yelp says Bubby’s
is not good for bananas.
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68. He’s a good sport though,
waiting outside while I ordered the pie.
ANYTHING
but the
banana cream!
3am
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69. I picked up some g
p p great p
pies and
posted the photos to FoodSpotting,
where people find spots to eat
based on what dishes look good.
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70. Here we are, back at the beginning.
It’s 4am, and Sven and I are
happily enjoying our pie
pie.
4am
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79. Links: Sleeping / Getting Ready
p
• 4am: Sleep Science
• 5am: WakeMate
• 6am: Lark
• 7am: FitFu
• 8am: Go Try It On
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80. Links: The 9-5 Workday
( )
• 9am: NeoReader (one of the best mobile barcode readers); SXSW talk
on NFC
• 10am: Summify, Aurasma
• 11am: Pinterest
• 12pm: Foursquare
• 1pm: Dokobots (see also Traveler’s Quest)
• 2pm: Rosetta Stone
p
• 3pm: TaskRabbit
• 4pm: Google+
Google
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82. Links: Out for the Night
g
• 12am: Google Offers
• 1am: Sonar
• 2am: Alfred
• 3am: FoodSpotting
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Editor's Notes
65 years ago… or… 24,000 days ago http://www.corp.att.com/attlabs/reputation/timeline/46mobile.html June 17, 1946 - A driver in St. Louis, Mo., pulled out a handset from under his car's dashboard, placed a phone call and made history. It was the first mobile telephone call. A team including Alton Dickieson and D. Mitchell from Bell Labs and future AT&T CEO H.I. Romnes, worked more than a decade to achieve this feat. By 1948, wireless telephone service was available in almost 100 cities and highway corridors. Customers included utilities, truck fleet operators and reporters. However, with only 5,000 customers making 30,000 weekly calls, the service was far from commonplace.
12am: Go to Pommes Frites, redeem Google Offer https://www.google.com/offers/
http://www.sonar.me
2am: Alfred to find a place http://www.alfredmobile.com/
http://bo.lt/6iz1z
Foodspotting 3am: (dessert) FoodSpotting, We&Co, Skweal (Mr. B terrified of banana split, wind up at BUBBY’S with sign in window that says no bananas allowed) www.foodspotting.com