A Mobile Day in the Life - Admonsters OPS Mobile Keynote

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An hour by hour look at how consumers use mobile devices, it spans the bedroom, living room and kitchen, office, grocery store, bar, restaurants, and more. It's a device for shopping, gaming, fashion, photography, and occasionally even getting things done. Apps and technologies featured include Instagram, Draw Something, Foursquare, Highlight, Nike Fuelband, GetGlue, and Localmind.

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  • It’s my job to try out a range of mobile devices
  • 65 years ago… or… 24,000 days ago http://www.corp.att.com/attlabs/reputation/timeline/46mobile.html June 17, 1946 - A driver in St. Louis, Mo., pulled out a handset from under his car's dashboard, placed a phone call and made history. It was the first mobile telephone call. A team including Alton Dickieson and D. Mitchell from Bell Labs and future AT&T CEO H.I. Romnes, worked more than a decade to achieve this feat. By 1948, wireless telephone service was available in almost 100 cities and highway corridors. Customers included utilities, truck fleet operators and reporters. However, with only 5,000 customers making 30,000 weekly calls, the service was far from commonplace.
  • http://blog.big-dutch.com/images/ct1000.jpg
  • http://en.wikipedia.org/wiki/File:Phone.svg http://cache.gawkerassets.com/assets/images/4/2010/03/500x_cordless.jpg http://content.abt.com/media/images/products/BDP_Images/big_kxtg2302b_L_Angle.gif
  • http://4.bp.blogspot.com/_Z5xmBJQUMD4/TOjosatpwoI/AAAAAAAAARE/49iGsfZmr6w/s1600/nokia_3310.jpeg
  • http://www.hitechreview.com/uploads/2010/06/iphone4_hero.jpg
  • http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  • http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  • http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
  • It’s 4am I’m outside Bubb Day 2: 4am – out on street with: Yesterday’s paper (10am) Salume menu (12pm) Cork (7pm) Video glasses? ???? Mr. Banana
  • http://itunes.apple.com/us/app/id390088576?mt=8
  • Nike Fuelband
  • https://www.lark.com/mylark/
  • http://www.fitfu.com/
  • Go Try It On – www.gotryiton.com
  • http://www.businessinsider.com/what-is-google-wallet-2011-9?op=1
  • Draw Something - OMGPop
  • 11am: Pinterest Pinterest – pinning www.pinterest.com Sad Keanu Sightings: http://pinterest.com/dberkowitz/sad-keanu-sightings/
  • http://twitter.com/#!/pxlt/status/103864017847726080 12pm: 4sq-> Salume app, Dokobots on the way
  • 12pm: 4sq-> Salume app, Dokobots on the way http://dokobots.com/
  • www.brainscape.com
  • TaskRabbit www.taskrabbit.com
  • Gratuitous instagr.am-ing http://www.marketersstudio.com/2012/04/facebook-acquires-itself.html
  • http://tabbedout.com/
  • 6pm: (grocery store)- iFood, Checkpoints, Aisle411, GroceryIQ, SavingStar (NFC – FAIL – tap phone, to no avail) iFood GroceryIQ (coupons.com) http://www.kraftrecipes.com/media/ifood.aspx http://www.checkpoints.com/
  • 7pm: (dinner prep) Snooth, Barcode Hero
  • http://www.snooth.com/
  • http://i1-win.softpedia-static.com/screenshots/Sticker-Book-6-Superheroes_1.png 9pm: (TV) Shazam, IntoNow, Miso, SnappyTV http://www.intonow.com/ci
  • 11pm - Fashism
  • Fashism
  • www.localmind.com
  • www.thelevelup.com
  • http://itunes.apple.com/us/app/highlight/id441534409?mt=8 http://highlig.ht/
  • http://bo.lt/6iz1z
  • Foodspotting 3am: (dessert) FoodSpotting, We&Co, Skweal (Mr. B terrified of banana split, wind up at BUBBY’S with sign in window that says no bananas allowed) www.foodspotting.com
  • Joey Lawrence (Blossom)
  • http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
  • A Mobile Day in the Life - Admonsters OPS Mobile Keynote

    1. David BerkowitzVP Emerging Media, 360i @dberkowitz dberkowitz@360i.com 1
    2. It’s my job to try a rangeof mobile devices, but I’ll stick with mobile phones here 2
    3. 1946 1 mobile phone call stVia AT&T : “June 17, 1946: A driver in St. Louis, Mo., pulled out a handset from under his car’s dashboard,placed a phone call and made history.It was the first mobile telephone call.” 3
    4. 1970s-80s car phone Since 1946, we’ve gone throughfour eras of mobile telephony, starting with the age of the car phone… 4
    5. 1980-1990scordless phone 5
    6. 1990s-2000s cellphone 6
    7. mid 2000s-today smartphone 7
    8. So after car phones, cordless phones, cellphones, and smartphones, what comes next? ? 8
    9. 2012-megaphone 9
    10. 2012-MEGAphonehttp://www.mgelectronics.com/productlisting.cfm?categoryid=10 It’s the device that’s always a part of your life, knowing what you want before you want it. 10
    11. why thismatters: 11
    12. 1. you’re living in the age ofthe megaphone 12
    13. 2. this decade,BILLIONS ofconsumers will haveMEGAphones 13
    14. 3. MEGAphones play a role in every of our day 14
    15. 4. it’s time to amplify everything you do(starting… now) 15
    16. 16
    17. INFOOVERLOAD AHEAD 17
    18. http:/bit.ly/admonstersdbWash down with apint of GuinnessDo not operateheavy machinerywhile clicking Links to all apps in this deck appear in the Appendix. 18
    19. 24 hours inThe Age of theMEGAphone 19
    20. It begins 4am the following day. 4am Day 2 I’m outside a restaurant with my friendSven Banana, some pie, and a funky t-shirt. 4am www.360i.com Proprietary & Confidential 20
    21. www.360i.com Proprietary & Confidential 21
    22. 24 hours earlier, I’m fast asleep,4am Day 1: Sleep Science listening to positive motivational messages from Sleep Science.4am www.360i.com Proprietary & Confidential 22
    23. I’ve got my Nike+ FuelBand to keep track of all my physical activity (and hoping there are no points deducted for snoring)5am www.360i.com Proprietary & Confidential 23
    24. With my Lark wristband connecting6am: Lark via bluetooth, it silently wakes me and coaches me for better sleep habits. I can dream, right?6am www.360i.com Proprietary & Confidential 24
    25. Here’s what one night’s sleep record looks like. www.360i.com Proprietary & Confidential 25
    26. Here’s what one night’s sleep record looks like after taking NyQuil. www.360i.com Proprietary & Confidential 26
    27. It’s time to work out, using FitFu.7am: FitBit, FitFu Accessing the accelerometer, it tracks the repetitions of my crunches.7am www.360i.com Proprietary & Confidential 27
    28. When it’s time to get dressed,m I use Go Try It On to ask people which shirt I should wear.8am www.360i.com Proprietary & Confidential 28
    29. There’s a clear winner – outfit #1. And the comments are both helpful and enthusiastic.www.360i.com Proprietary & Confidential 29
    30. I need to run an errand before work, so I stop by9am convenience store Duane Reade, paying with NFC (near field communication) www.360i.comthanks to Google Wallet on the Galaxy Nexus. Proprietary & Confidential 30
    31. I then get to work and prime creative10am sparks with Draw Something. I think my picture’s okay, but I got www.360i.com Proprietary & Confidential What IS that? stumped by Sidra. 31
    32. At 11, I take photos of things I love,11am11am such as mini Sad Keanu, and add them to Pinterest www.360i.com Proprietary & Confidential 32
    33. 12pm I’m getting hungry by noon, so I go to sandwich shop Alidoro, and check in on Foursquare www.360i.com Proprietary & Confidential 33
    34. By 1, I need to digest, so I play Life is Crime, dealing drugs and bumping off other players in TriBeCa1pm www.360i.com Proprietary & Confidential 34
    35. At 2, I’m doing some self- improvement, studying Spanish on Brainscape’s mobile app.2pm www.360i.com Proprietary & Confidential 35
    36. Taking a break, I turn to TaskRabbit, a useful site for finding people to do odd jobs for you.3pm www.360i.com Proprietary & Confidential 36
    37. I post my task – delivering Sprinkles Cupcakes, and then scan my credit Card via the phone’s lens to make a payment.www.360i.com Proprietary & Confidential 37
    38. I get my cupcakes in a flash. MMMMM.www.360i.com Proprietary & Confidential 38
    39. At 4, I hit up a brainstorm at work and Instagram the hell out of it.4pm www.360i.com Proprietary & Confidential 39
    40. At 5, I join a friend at Crosby St Hotel, the first Manhattan bar to accept TabbedOut, an app that lets you pay your tab right from your phone.5pm www.360i.com Proprietary & Confidential 40
    41. www.360i.com Proprietary & Confidential 41
    42. www.360i.com Proprietary & Confidential 42
    43. It’s 6, and time to figure out dinner. I turn to Kraft’s iFood Assistant for recipe ideas, the GroceryIQ grocery list app from coupons.com, and Checkpoints to get more deals.6pm www.360i.com Proprietary & Confidential 43
    44. I also pick up some wine.www.360i.com Proprietary & Confidential 44
    45. Time to make dinner. I went with my own recipe: Mac & Cheese & Philly Cream Cheese7pm www.360i.com Proprietary & Confidential 45
    46. Yum.8pm www.360i.com Proprietary & Confidential 46
    47. During dinner, I use Snooth’s image recognition technology toidentify my wine’s label and bring up reviews about the bottle. www.360i.com Proprietary & Confidential 47
    48. I also use MealSnap, which lets you take photos of what you eat and it calculates the calories. It doesn’t always work. www.360i.com Proprietary & Confidential 48
    49. 9pm www.360i.com Proprietary & Confidential 49
    50. *Please drink responsibly www.360i.com Proprietary & Confidential 50
    51. As I relax and watch TV, I love stickers, so I use GetGlue to earn some. www.360i.com Proprietary & Confidential 51
    52. It’s time to go out for the night, and10pm I use Fashism for feedback. I also go on to boost the ratings of some of the app’s more unlikely users. www.360i.com Proprietary & Confidential 52
    53. Apparently my ThinkGeek Personal Soundtrack shirt with a working speaker didn’t get the highest marks. Ninjacat was sweet though.www.360i.com Proprietary & Confidential 53
    54. 10pm: (figure out plans) Localmind, ChaCha –I explore options for At 11, a late-night snack. I repeatedlynote Google Deals, ask about Pommes Frites I don’t get anyfor ideas, ask Localmind users but help.11pm www.360i.com Proprietary & Confidential 54
    55. Pommes Frites Pommes Frites Pommes Frites I head out, using the LevelUp app to find deals neaby. Through the app, I pay using a QR code displayed on my phone.12am www.360i.com Proprietary & Confidential 55
    56. I went for the organic black truffle mayo. Yum. www.360i.com Proprietary & Confidential 56
    57. Sven Banana At 1am, I use Highlight to see if any1am people I know are nearby. Sven Banana, with whom I share a Facebook friend, is close. www.360i.com Proprietary & Confidential 57
    58. We use Yelp to find a place open for dessert. Sadly, while Bubby’s is great, it’s not good for bananas.2am www.360i.com Proprietary & Confidential 58
    59. He’s a good sport though, waiting outside while I order the pie. ANYTHING but thebanana cream!3am www.360i.com Proprietary & Confidential 59
    60. www.360i.com Proprietary & Confidential 60
    61. Here we are, back at the beginning. It’s 4am, and Sven and I are happily enjoying our pie.4am www.360i.com Proprietary & Confidential 61
    62. mmmmm… chocolate peanut butter!www.360i.com Proprietary & Confidential 62
    63. And yet he had to get the banana cream. Unhighlighting.www.360i.com Proprietary & Confidential 63
    64. whoa! 64
    65. the age of the MEGAphone is here 65
    66. a m p l i f y everything you do (starting… now) 66
    67. http:/bit.ly/admonstersdbFacebook, you canbuy this URL for$1 billionShare with anyadmonsters livingunder your bed 67
    68. David Berkowitz@dberkowitz / @360idberkowitz@360i.comabout.me/dberkowitz 68
    69. appendix:links from the talk 69
    70. Links: Sleeping / Getting Ready• 4am: Sleep Science• 5am: Nike Fuelband• 6am: Lark• 7am: FitFu• 8am: Go Try It On www.360i.com Proprietary & Confidential 70
    71. Links: The 9-5 Workday• 9am: Google Wallet• 10am: Draw Something• 11am: Pinterest (Sad Keanu Sightings pinboard; get Sad Keanu at Shapeways)• 12pm: Foursquare• 1pm: Life is Crime (see also Traveler’s Quest and Dokobots)• 2pm: Brainscape• 3pm: TaskRabbit• 4pm: Instagr.am www.360i.com Proprietary & Confidential 71
    72. Links: Drinks, Dinner, Unwinding, and Going Out• 5pm: TabbedOut• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints• 7pm: (dinner break)• 8pm: Snooth, MealSnap• 9pm: GetGlue (see also Shazam, IntoNow, Viggle)• 10pm: Fashism, Pose• 11pm: Localmind• 12am: Level Up• 1am: Highlight• 2am: Yelp• 3am: FoodSpotting www.360i.com Proprietary & Confidential 72

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