Social media

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A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

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Social media

  1. 1. SOCIAL MEDIA Enables you to connect & share information with friends and colleges
  2. 2. SOCIAL MEDIA  Social media enables people to share information with friends and colleges using the Internet.  A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
  3. 3. SOCIAL MEDIA SITES
  4. 4. WHY IS SOCIAL MEDIA  If your kids are awake they are probably online  The average young American now spends every waking minute –  Except the time in school –  Using a smart phone,  Computer, TV  Other electronic device  According to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices.  And that does not count the hour and a half that youths spend texting or talking on their phones.
  5. 5. SOCIAL MEDIA FOR MARKETING  Refers to the process of gaining website traffic or attention through social media sites.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
  6. 6. SOCIAL MEDIA OPTIMIZATION  Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.  Types of social media involved include  RSS feeds,  Social news and  Bookmarking sites,  As well as social networking sites.  SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.  In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
  7. 7. CONCLUSION  Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media.  If Facebook is a social media site, and Twitter is a social media site, and Wikipedia is a social media site, then just what is social media?
  8. 8. Actiance, Inc. 1400 Seaport Blvd. Building B, Third Floor Redwood City, CA 94063 http://www.actiance.com Tel: (650) 631-6300 Fax: (650) 598-2820
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