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PodCamp Toronto - Measuring Social Media

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Dave Fleet
Dave Fleet

Presentation on measuring social media from PodCamp Toronto 2009 - Feb 21, 2009

Technology
1 of 32
Measuring Social Media: Measuring what’s important to you Getting Started
 
Why does monitoring matter?
What’s your target?
Four steps to monitoring Find, Measure, Analyse, Act
Find Search/Monitor
Remember the timescales Ongoing Periodic
 
Free tools Professional tools
Layers Free Tools Human Data Professional Tools
 
The noise never stops
Measure The right metrics
Four Things to Measure ,[object Object],[object Object],[object Object],[object Object]
Measuring Flow ,[object Object],[object Object]
 
Measuring Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creators ,[object Object],[object Object],[object Object]
Community
 
Measure what matters to you
Analysis Asking the right questions
Filtering
What does it mean to you?
27 classifications of discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: KDPaine & Partners
Action What to do?
What to do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others? RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from Air Force Web Posting Response Assessment
Constant
Daily
Periodic
Rinse and Repeat
You’re still here?? Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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PodCamp Toronto - Measuring Social Media

  • 1. Measuring Social Media: Measuring what’s important to you Getting Started
  • 2.  
  • 4. What’s your target?
  • 5. Four steps to monitoring Find, Measure, Analyse, Act
  • 7. Remember the timescales Ongoing Periodic
  • 8.  
  • 9. Free tools Professional tools
  • 10. Layers Free Tools Human Data Professional Tools
  • 11.  
  • 13. Measure The right metrics
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.
  • 20.  
  • 22. Analysis Asking the right questions
  • 24. What does it mean to you?
  • 25.
  • 27. What to do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others? RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from Air Force Web Posting Response Assessment
  • 29. Daily
  • 31. Rinse and Repeat
  • 32.