Virtual, Augmented, and Mixed: The “Reality” Opportunity for Brands and Marketers
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We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers. While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer. In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.
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Virtual, Augmented, and Mixed: The “Reality” Opportunity for Brands and Marketers
- 1. THE “REALITY” OPPORTUNITY FOR BRANDS & MARKETERS VIRTUAL, AUGMENTED & MIXED: @THEFAUNCES @DAVECURRY
- 6. Vir·tu·al Re·al·i·ty noun The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors @DAVECURRY@THEFAUNCES
- 10. Aug·men·ted Re·al·i·ty noun A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view @DAVECURRY@THEFAUNCES
- 13. Mixed Re·al·i·ty noun The merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time @DAVECURRY@THEFAUNCES
- 17. 2014 HARDWARE: SIMPLER TIMES OCULUS DK2 GOOGLE CARDBOARD V1 GOOGLE GLASS SAMSUNG GEAR VR V1 @DAVECURRY@THEFAUNCES XR LANDSCAPE
- 18. SAMSUNG GEAR VR V4 GOOGLE DAYDREAM VIEW (Q4) HTC VIVE OCULUS RIFT CV1 SONY PLAYSTATION VR GOOGLE CARDBOARD V2 MICROSOFT HOLOLENS @DAVECURRY@THEFAUNCES LENOVO TANGO PHONE (Q4) SNAP SPECTACLES (Q4) * *NOT AN XR DEVICE, BUT… 1ST STEP TOWARDS ONE 2016 HARDWARE: THAT WAS FAST XR LANDSCAPE MAGIC LEAP (Q???)
- 19. @DAVECURRY VR hardware revenue (headsets, peripherals, 360 cameras, etc) will hit $50 billion by 2021 “ JUPITER RESEARCH @THEFAUNCES
- 20. @DAVECURRY@THEFAUNCES PLATFORMS: MAJOR PLAYERS XR LANDSCAPE Oculus Rift & App Store Samsung Gear VR & App Store Samsung Gear 360 Consumer Camera Facebook Feed for 360º Videos and Photos Facebook Surround 360 Camera System Cardboard & Daydream View Google Play & iOS App Stores YouTube (across devices) for 360º Video Google Jump 360º Camera System Google Daydream Next-Gen Devices HTC Vive Valve Steam Store HTC Viveport App Store Microsoft HoloLens Microsoft App Store PlayStation VR PlayStation App Store
- 21. AR/VR investments hit $1.1B in first two months of 2016, already beating last year’s total “ VENTURE BEAT @DAVECURRY@THEFAUNCES
- 22. @DAVECURRY@THEFAUNCES CONTENT SPACES: DISRUPTION XR LANDSCAPE Games Advertising Education Health/Wellness Film/News Social EnterpriseRetail
- 23. VR and AR are expected to become a $120 billion business by 2020 “ DIGI-CAPITAL @DAVECURRY@THEFAUNCES
- 25. THINGS ARE GOING TO GET WEIRD @DAVECURRY@THEFAUNCES
- 27. @DAVECURRY@THEFAUNCES NEW FORMS OF CONTENT WILL BE INVENTED
- 28. @DAVECURRY@THEFAUNCES XR WILL COLLIDE WITH THE WEB
- 29. @DAVECURRY@THEFAUNCES VR/AR WILL BE SYMBIOTIC PLATFORMS, NOT COMPETING ONES
- 30. @DAVECURRY@THEFAUNCES COMPUTER VISION WILL BE XR’S TECHNOLOGY MULTIPLIER
- 31. @DAVECURRY@THEFAUNCES HMD’S? WHERE WE’RE GOING, WE DON’T NEED HMD’S
- 33. @DAVECURRY@THEFAUNCES INDUSTRY MOVERS: ON THE SCENE XR LANDSCAPE VR Star Wars in Production Disney Movies VR for Vive 60+M Investment in a VR Studio Producing VR Scripted Series “Clearly, VR is going to be a big part of our studio going forward.” –Dawn Ostroff Volvo Reality for Cardboard Volvo HoloLens Explores the Future of Car Buying Olympics Broadcast in 360º Video NBC News VR Democracy Plaza SNL’s 40th in VR Lowe’s HoloLens Kitchen Builder Facebook 360º ‘Made in a Minute’ Project Videos IKEA VR Experience Augmented Reality Catalogs VR Showrooms Building Your Next Car in VR with Vive Eyes on Gigi Hadid - 360° YouTube Video Mini VR Film Series VR Roller Coaster IRL Repurposes Existing Content, Makes Every Ride a Completely New Experience Shipped Nearly 1.5M Cardboards NYTimes App for iOS and Android Continuing to Produce VR Content Happy Meal as foldable Cardboard V-Artist Vive Activation at SXSW
- 43. DON’T WAIT TO GET STARTED @DAVECURRY@THEFAUNCES
- 44. Now is the time to prepare for the inevitable future of XR 01 @DAVECURRY@THEFAUNCES
- 45. You have to experience XR to understand XR 02 @DAVECURRY@THEFAUNCES
- 46. Think like an explorer 03 @DAVECURRY@THEFAUNCES
- 47. Get help if you have to 04 @DAVECURRY@THEFAUNCES
- 48. What can be made new again using XR? 05 @DAVECURRY@THEFAUNCES
- 49. Use XR to make your customer’s dreams come true 06 @DAVECURRY@THEFAUNCES