Top 10 SEO Mistakes


Published on

For more training, visit

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Top 10 SEO Mistakes

  1. 1. Top 10 SEO Mistakes Slideshow Series Internet Marketing Top 10 MistakesSyndicated Riches is one of the DataPlex Technologies Family of Websites
  2. 2. Mistake #1: No Keyword Research Why you want to do proper keyword research: 1.Find what people are searching for. 2.Estimate potential traffic. 3.Size up the competition. 4.Avoid bad markets.Keyword research follows the basic principles of supply and demand. Find keywords with a high demandand low supply of websites. Then size up the competition to see if you can compete in the market.
  3. 3. Mistake #2: No Unique Title TagsAlways choose a unique title tag for each and everypost/page you create. Avoid putting your website titleat the beginning of each tag.The title tag should contain your exact keyword. Thisis valuable SEO space, so use it!The format of the title tag is as follows: <title>Put page title here!</title>
  4. 4. Mistake #3: Not Using a Description TagThe description meta tag will help Google understandyour page. Your keyword should appear at least oncein the description tag.The description tag may be used as the search engine“snippet”. A useful and catchy snippet can attract websurfers to your site, but be sure not to sound “salesy”.The format of the description tag is as follows: <meta name="description" content=“Put description here.“ />
  5. 5. Mistake #4: Artificial Link Building Google has made it clear, “negative SEO” does exist. Low quality backlinks can destroy your Google search engine ranking Build a future. Build backlinks naturally.Warning: Even in spite of Google’s warnings and the March 18, 2012 update that virtuallydestroyed BuildMyRank, there’s not a day that goes by that some so-called “guru” doesn’t launchyet another auto link building product that claims to hold the keys to the kingdom. Don’t fault victimto these peddlers of snake oil and bright shiny objects.
  6. 6. Mistake #5: Ignoring Social MediaSearch engines look to social sites for signalsas to what web content is popular.
  7. 7. Mistake #6: Using an SEO Formula Trying to follow a specific formula in the SEO of all your pages is unnatural and can be detected by search engines. Avoid creating “patterns” whether it be on-page SEO or off- page link building. Gaming Google is like trying to kiss a rattle snake!On-page SEO practices that are fundamentally sound will continue to be effective with Google and othersearch engines for many years. Build on fundamentals by creating quality content and social signals.
  8. 8. Mistake #7: No Friends in High Places When it comes to link building and getting your content out there, making friends with influential people can go a long way. You can have everything in life you want, if you will just help other people get what they want. - Zig Ziglar
  9. 9. Mistake #8: Building Thin Content Though there is no magic bullet here, “thin content” is a surefire way to upset the Google zoo (Panda, Penguin, and the animal behind door #3). Give customers a reason to come to your website!There is no magic word count that will skyrocket search engine rankings. See mistake #6 (trying touse an SEO formula) for more information. Create your content for your customers and readers.
  10. 10. Mistake #9: Stale Content Search engines favor sites that provide fresh content. Keep your website up to date and add new content regularly. If your site never changes, why would a visitor return?Give customers a reason to return to your website!
  11. 11. Mistake #10: Writing for Google Instead of writing for search engines, write for your visitors. Overly optimized content does little to engage your readers or compel them to your call to action.Learning to write LSI content is far more effective than keyword stuffing techniques that will most likelyget you in trouble with the Google zoo. Keep keyword density between 1% and 2% of content whichshould occur naturally. Bring in other related long tail keywords and LSI topics. For example, if you’retalking about “red shoes”, you could mention Dorothy’s ruby slippers in the Wizard of Oz.
  12. 12. Slideshow Series Internet Marketing Top 10 Mistakes We hope you benefited from this presentation. Be sure to check out the other slideshows in this series. Distribution of this material is strictly forbidden. Portions copyright © 2012 by DataPlex Technologies.Syndicated Riches is one of the DataPlex Technologies Family of Websites