Read how DATA Inc. helped to re-develop and further automate the process behind generating sales reports for a client in the Consumer Manufacturing industry.

1. Client Case Study
Sales Force Automation Solution
The Challenge
A global manufacturer of consumer and industri- Client: Global manufacturer of al
name-brand products, with over 5,700 employees consumer and industrial
spread across 50 facilities in the United States, was name brand products.
encountering a technological roadblock with their
Location(s): Connecticut and
legacy sales application. This previous application, New Jersey
developed around Lotus Notes, no longer met the
stringent needs for analysis of sales initiatives and Type of Project: On-Site at client and
thus needed to be re-developed and updated to meet Off-Site in Montvale, NJ
the growing demands for accuracy and reporting.
Timeline: 12 person months
The Solution
DATA Inc. analyzed the client requirements and developed the “Sales Force Automation Solution” – an
Intranet application for analyzing and presenting sales data. Utilized by sales personnel, the solution pro-
vided the full spectrum of information through standard and custom reports and graphs. Queries could also
be imported into spreadsheet solutions such as Microsoft Excel for additional analysis.
DATA Inc. utilized its core IBM and Microsoft technology teams, allowing for fast development, implementa-
tion and ongoing support and maintenance for the project which included the conversionof all sales data
from an AS400 DB2 database to a MS SQL Server database.
The Result
The Sales Force Automation solution led to increased efficiencies and allowed all sales personnel from the
Vice President down to identify new opportunities and refine their sales tactics.
Technologies Used
• Microsoft Internet Information Server • Microsoft SQL Server • Microsoft Web Technologies along
with COM components
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