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A Value Index for Agency Resources
TrinityP3 Pty Ltd
© Copyright 2013
Not all agency resources are created equal
When considering agency resources, it is common for marketers and procurement to focus on the total FTEs or the total cost of resources.
The mix and the level of resources is important, but the fact is that the value of these resources depends on the part of the process they are applied.
The TrinityP3 Value Index is an effective way of identifying ‘the value of resources’ that are being used at each step in a campaign process from planning through to execution and reporting.
The purpose of the TrinityP3 Value Index is to identify, agree and allocate the right level and type of resource needed at each step of the campaign process.
This allows for team unity and alignment throughout the process, rather than too late in the process.
Ultimately delivering the right resources at the right time without duplication, revision or wasted head hours.
TrinityP3 Agency Resource Value Index - How it Works
The Value Index is based on scoring each resource from 0 – 8, with 0 meaning the resource is not needed and 8 meaning the resource is very highly valued.
The scores are banded into Low, Medium, High and Very High in terms of value:
Low Value resources (scores 1 – 2) could be present and provide input during the meeting however do not have major influence on outcomes for that stage.
Medium Value resources (scores 3 – 4) should be present and provide valuable input prior to the meeting, however do not have major influence on outcomes for that stage.
High Value resources (scores 5 – 6) are essential to provide valuable input prior to the meeting, drive the direction and highly influence the outcome of the stage.
Very High Value resources (scores 7 – 8) are the final decision makers to ensure alignment at the relevant stage.
Manage and maximise your resource value
With marketers naturally looking for ways to maximise their marketing and advertising budget,
TrinityP3 offers a number of services, such as the TrinityP3 Value Index.
Other TrinityP3 services that help marketers maximise the value of their agency resources include:
Agency Remuneration Assessments
Scope of Work and Resources Benchmarking
Marketing Process Optimisation
Agency Remuneration Modelling
Evalu8ing Agency Relationship and Collaboration
TrinityP3 provides marketers with a fact based approach to measure, manage and maximise the value and performance of your agency resources.
For more information contact…
TrinityP3 Pty Ltd
+612 8399 0922
+613 9682 6800
+852 3478 3982
+65 6631 2861