Micro-Interactions In a 2.0 World




David Armano, VP, Experience Design Critical Mass / criticalmass.com
Blog: darmano.t...
Some Things
Don’t Change
Meet Randy Pausch

        Dad
      Husband
      Scientist
       Author

  Living With Cancer
Disney’s $100,000 Salt + Pepper Shaker
“If I sent a child into one
of your stores with a
broken salt and pepper
shaker today, would your
policies allow your
work...
“…the executives
squirm at the
question. They
know the answer:
Probably not.”
~Randy Pausch
Some Things


 Do
#3
The Marketing Funnel
   Isn’t Linear
(heck, it’s not even a funnel)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
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Micro-Interactions in a 2.0 World (v2)

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“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

Published in: Business, Technology
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  • You rock. Good quote.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
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  • Great work!!! specially advertising in the application economy..
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  • I agree with his perspective though that interactions make brands. However, I would change his words slightly to 'your brand is the sum of peoples' experience of all it's interactions.' It may sound like splitting hairs but I think it is important to call out that peoples experience of the same interaction may vary widely based on their beliefs, values and mental models.
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  • Great. Tks Armano
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  • 'Make every interaction count'. I would like to go for that in every aspects of my life. Thanks for sharing , David.
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Micro-Interactions in a 2.0 World (v2)

  1. 1. Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano
  2. 2. Some Things Don’t Change
  3. 3. Meet Randy Pausch Dad Husband Scientist Author Living With Cancer
  4. 4. Disney’s $100,000 Salt + Pepper Shaker
  5. 5. “If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it?” ~Randy Pausch
  6. 6. “…the executives squirm at the question. They know the answer: Probably not.” ~Randy Pausch
  7. 7. Some Things Do
  8. 8. #3
  9. 9. The Marketing Funnel Isn’t Linear (heck, it’s not even a funnel)
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