This presentation is the result of over 3 years of research into online social media including blogging, Twitter, Facebook, and Foursquare as well as historic and offline social media like urban legends, proverbs, and homeric poems.
Virtual Assistant Inc. at Virtual Assistant Inc.The presentation is simple yet it's nice and artistic. In social media every company or business must avoid talking much about themselves but allow their customers air out sentiments and they must not forget to respond.2 years ago
3M UK at 3M UKAwesome slides! Did you know 3M UK is running a competition on SlideShare? You could win a 3M PocketProjector MP180! If you want a chance then all you have to do is tag your presentation with ‘3MInform’ and you’ll be entered! Interested? Head over to our page for more details.2 years ago
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Touch Marketing at Touch MarketingHubSpot continues to provide excellent content and value for their readership. The science of Social Media combines the art of marketing and our desire to be social with the science of optimization. Well Done!2 years ago
Selective attention:
hearing your name
across a crowded,
noisy room.
Takeaway:
Personalize: talk to
your audience.
Avoiding crowds
`
`
`
Takeaway:
Avoid link fatigue.
Exposure
Awareness
Sharing Motivation
Why do people share?
Performance
Reputation
Takeaway:
Help your audience
look cool.
Social exchange
“… the more valuable the sentiment
or activity the members exchange
with one another, the greater the
average frequency of interaction of
the members.”
Social Behavior as Exchange
George C. Homans
Novelty
Scarcity
Warnings
Information
voids
Takeaway:
Don’t let
information voids
form.
Imitation
Social Proof
“We view a behavior as more
correct… to the degree that we see
others performing it”
-Robert Cialdini
Information
cascades
A
? ? ? ? ?
B
A
B
The goliath
effect
The villain
is wronging
the victim.
Communal
Recreation
Zombies Marketing
Me
Takeaway:
Use combined
relevance.
What do
people share?
Gossip is just news
running ahead of itself
in a red satin dress.
-Liz Smith
“…advertisements that were
both original and familiar
attracted the largest amount
of attention…”
Breaking Through the Clutter: Benefits of Advertisement
Originality and Familiarity for Brand Attention and Memory
Rik Pieters, Luk Warlop and Michel Wedel 2002
New/Old
Most ReTweetable Words & Phrases
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post
Takeaway:
Don’t forget calls-
to-action.
Least ReTweetable Words & Phrases
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening
Burak Kurtun
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