10. COMP COUNT 8 TIME TO CREATE 4 weeks
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
+
+
+
+
11. COMP COUNT 10 TIME TO CREATE 4.5 weeks
Home
Round 2
Interior
Round 2
Home
Round 3
Interior
Round 3
Home Interior Home Interior Home Interior
+
+
+
+
12. COMP COUNT 10 TIME TO CREATE 4.5 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
+
+
+
+
13. COMP COUNT 12 TIME TO CREATE 5 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
+
+
+
+
Home
Round 3
Interior
Round 3
14. COMP COUNT 14 TIME TO CREATE 5.5 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
+
+
+
+
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
15. COMP COUNT 16 TIME TO CREATE 6 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
+
+
+
+
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
16. COMP COUNT 20 TIME TO CREATE 7 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
About
17. COMP COUNT 24 TIME TO CREATE 8 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
About Contact
18. COMP COUNT 28 TIME TO CREATE 9 weeks
Home
Round 3
Interior
Round 3
Home
Round 2
Interior
Round 2
Home Interior Home Interior Home Interior
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
About Contact Products
19. COMP COUNT 28 TIME TO CREATE 9 weeks
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
About Contact Products
</>
21. If you want to get a better understanding of
something, asking a question is infinitely more
useful than making a statement.”
!
—Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs
“
22. THINGS I WONDER ABOUT WHEN STARTING A DESIGN
!
Colors • Typography
Concept • Metaphor
23. “Is showing their app on a laptop on the
homepage the best way to sell it to prospective
customers?”
!
!
“Can their brand pull off a
minimalist design approach?”
!
!
“Should their copy be more playful?”
24. THE FIRST DESIGN DELIVERABLE IS MADE IN…
THE FIRST DESIGN CONVERSATION STARTS WITH…
!
Keynote
25.
26.
27. How playful and whimsical
should the new site be? The GoGo
squeeZ site is full of smiles and
kitchy illustrations that make you
grin as you explore the site.
!
gogosqueez.com/go-playfully
28. How playful and whimsical
should the new site be? The GoGo
squeeZ site is full of smiles and
kitchy illustrations that make you
grin as you explore the site.
!
gogosqueez.com/go-playfully
31. COMP COUNT 10 TIME TO CREATE 4.5 weeks
Home
Round 2
Interior
Round 2
Home
Round 3
Interior
Round 3
Home Interior Home Interior Home Interior
+
+
+
+
32. COMP COUNT 0 TIME TO CREATE 4 hours
Visual Inventory A phone call
33. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3
!
The highest fidelity in the
quickest amount of time.
34. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3
!
All deliverables lead
to conversations.
35. A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3
!
Replace “sign off”
with “go on.”
70. large x-height and
close-to geometric forms create
an informal & casual vibe
Saves horizontal (and, therefore, vertical) space
intricate construction of glyphs
lead to a buttoned-up look
A range of weights that can make the page
anywhere from light to heavy that you want
86. Element collages are like giving your client a
peek at all those hidden layers.”
!
—Paul Lloyd, Designer, The Guardian
“
87. COMP COUNT 28 TIME TO CREATE 9 weeks
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
Home
Round 3
Interior
Round 3
About Contact Products
</>
88. COMP COUNT 0 TIME TO CREATE 1 day
Element collage
89. COMP COUNT 0 TIME TO CREATE 2 days
Element collage,
round 1
Element collage,
round 2
90. COMP COUNT 1 TIME TO CREATE 3 days
Interior page?
Element collage,
round 1
Element collage,
round 2
91. COMP COUNT 2 TIME TO CREATE 4 days
Interior page? Home page?
Element collage,
round 1
Element collage,
round 2
92. COMP COUNT 2 TIME TO CREATE 4 days
Interior page Interior page
</>
Element collage,
round 1
Element collage,
round 2
93. Let’s change the phrase ‘designing in the
browser’ to ‘deciding in the browser.’ ”
!
—Me, The Pastry Box, the-pastry-box-project.net/dan-mall/2012-september-12
“