• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Design Deliverables for a Post-Comp Era
 

Design Deliverables for a Post-Comp Era

on

  • 1,386 views

Slides for my Typecast webinar. Watch the recording here: http://typecast.com/seminars/post-comp

Slides for my Typecast webinar. Watch the recording here: http://typecast.com/seminars/post-comp

Statistics

Views

Total Views
1,386
Views on SlideShare
1,367
Embed Views
19

Actions

Likes
16
Downloads
49
Comments
0

2 Embeds 19

https://twitter.com 12
https://www.linkedin.com 7

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Design Deliverables for a Post-Comp Era Design Deliverables for a Post-Comp Era Presentation Transcript

    • Home COMP COUNT 1 TIME TO CREATE 3 days
    • Home COMP COUNT 2 TIME TO CREATE 1 week Interior
    • Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 1 week
    • Home COMP COUNT 6 TIME TO CREATE 3 weeks Interior Home Interior Home Interior
    • Home COMP COUNT 6 Interior Home Interior Home Interior TIME TO CREATE 3 weeks
    • Home COMP COUNT 6 Interior TIME TO CREATE 3 weeks
    • COMP COUNT 8 TIME TO CREATE 4 weeks Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
    • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
    • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + +
    • COMP COUNT 12 TIME TO CREATE 5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3
    • COMP COUNT 14 TIME TO CREATE 5.5 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
    • COMP COUNT 16 TIME TO CREATE 6 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior + + + + Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3
    • COMP COUNT 20 TIME TO CREATE 7 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About
    • COMP COUNT 24 TIME TO CREATE 8 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact
    • COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 2 Interior Round 2 Home Interior Home Interior Home Interior Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products
    • COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
    • danielmall.com/articles/visual-inventory
    • If you want to get a better understanding of something, asking a question is infinitely more useful than making a statement.” ! —Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs “
    • THINGS I WONDER ABOUT WHEN STARTING A DESIGN ! Colors • Typography Concept • Metaphor
    • “Is showing their app on a laptop on the homepage the best way to sell it to prospective customers?” ! ! “Can their brand pull off a minimalist design approach?” ! ! “Should their copy be more playful?”
    • THE FIRST DESIGN DELIVERABLE IS MADE IN… THE FIRST DESIGN CONVERSATION STARTS WITH… ! Keynote
    • How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
    • How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. ! gogosqueez.com/go-playfully
    • Color Flat Highly saturated Little color Organic textures Monochromatic Concept Software as lifestyle Human-centered narratives Case-study driven Show the app Tone Playful Professional
    • COMP COUNT 10 TIME TO CREATE 4.5 weeks Home Round 2 Interior Round 2 Home Round 3 Interior Round 3 Home Interior Home Interior Home Interior + + + +
    • COMP COUNT 0 TIME TO CREATE 4 hours Visual Inventory A phone call
    • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3 ! The highest fidelity in the quickest amount of time.
    • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3 ! All deliverables lead to conversations.
    • A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3 ! Replace “sign off” with “go on.”
    • danielmall.com/articles/rif-element-collages
    • element collages
    • element collages
    • ! “Electric”
    • “Shape, book, heart, bubble”
    • “Visual Booklists”
    • “Pages… themed in books”
    • “Turn the page for step 2”
    • “Turn the page for step 2”
    • “Visual Booklists”
    • “Pages, themed in books”
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks. rif.superfriend.ly/designs/round2/
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Obviously this isn’t a website, but I see how it could be one.” ! —The perfect client’s reaction to an element collage “
    • Prompt for feedback about art direction, not design.
    • Photoshop
    • Photoshop For me, it’s the quickest way to create the highest fidelity.
    • Photoshop For me, it’s the quickest way to create the highest fidelity. It’s also where I can be the most expressive.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Soliciting the right feedback about typography
    • Sans-serif Condensed Serif Book weight
    • I like serifs.” ! —Clients. Ugh.* ! ! ! ! ! ! ! ! ! * This is your own fault. “
    • Photo: hdwallsource.com/ice-cream-16120.html Monocalcium phosphate Dextrose Polysorbate 80
    • Photo: hdwallsource.com/ice-cream-16120.html Smooth Decadent Creamy
    • large x-height and close-to geometric forms create an informal & casual vibe Saves horizontal (and, therefore, vertical) space intricate construction of glyphs lead to a buttoned-up look A range of weights that can make the page anywhere from light to heavy that you want
    • Make design conversations about the objective, not the subjective.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • Turn powerful phrases into visual hooks.
    • clearleft.com/thinks/visualdesignexplorations
    • drbl.in/gXno
    • Element collages are like giving your client a peek at all those hidden layers.” ! —Paul Lloyd, Designer, The Guardian “
    • COMP COUNT 28 TIME TO CREATE 9 weeks Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 Home Round 3 Interior Round 3 About Contact Products </>
    • COMP COUNT 0 TIME TO CREATE 1 day Element collage
    • COMP COUNT 0 TIME TO CREATE 2 days Element collage, round 1 Element collage, round 2
    • COMP COUNT 1 TIME TO CREATE 3 days Interior page? Element collage, round 1 Element collage, round 2
    • COMP COUNT 2 TIME TO CREATE 4 days Interior page? Home page? Element collage, round 1 Element collage, round 2
    • COMP COUNT 2 TIME TO CREATE 4 days Interior page Interior page </> Element collage, round 1 Element collage, round 2
    • Let’s change the phrase ‘designing in the browser’ to ‘deciding in the browser.’ ” ! —Me, The Pastry Box, the-pastry-box-project.net/dan-mall/2012-september-12 “