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So You've Got a Seat at the Table. Now What?

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We've been fighting the good fight to get design at the table. Across companies large and small it's becoming standard to have design sit alongside business and engineering as a core partner. But getting to the table is just the beginning. What happens once you're there?

Presented August 7th, 2015 in Chicago at Prototypes, Process & Play

Published in: Design
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So You've Got a Seat at the Table. Now What?

  1. 1. So You’ve Got a Seat at the Table. Now What? Andrea Mignolo | @pnts Future of Web Design
  2. 2. @pnts
  3. 3. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  4. 4. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts interface | interaction | product
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  10. 10. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  11. 11. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  12. 12. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts …getting to the table is just the beginning…
  13. 13. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts …getting to the table is just the beginning…
  14. 14. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  15. 15. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  16. 16. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  17. 17. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  18. 18. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Chief Design Officer
  19. 19. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Chief Design Officer
  20. 20. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts business + engineering + design = product
  21. 21. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  22. 22. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  23. 23. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  24. 24. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  25. 25. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts how does design add value?
  26. 26. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  27. 27. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  28. 28. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  29. 29. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  30. 30. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  31. 31. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Alfred P. Sloan CEO of GM
  32. 32. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Alfred P. Sloan CEO of GM dashing and youthful!
  33. 33. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  34. 34. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  35. 35. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  36. 36. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts “Even comfort, initially, was a secondary matter, and appearance, economy, etc. got scant, if any, attention… Engineering was the all absorbing activity and the engineer was usually the dominant personality… Even advertising and the sales effort voiced largely the engineer’s convictions as to desirable motor car features and characteristics…”
  37. 37. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  38. 38. KEEP CALM AND MAKE THINGS PRETTY
  39. 39. CHALLENGE #1 VISION
  40. 40. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts understand what already exists CHALLENGE #1 VISION
  41. 41. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  42. 42. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  43. 43. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION “Designer Leaders are not just hired to listen and consult, we are hired to lead.”
  44. 44. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION what do you want design to be?
  45. 45. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Design
  46. 46. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  47. 47. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION WWHED? (What Would Harley Earl Do?)
  48. 48. CHALLENGE #2 BUY-IN
  49. 49. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN show, don’t tell
  50. 50. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  51. 51. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  52. 52. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  53. 53. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  54. 54. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN co-design
  55. 55. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  56. 56. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  57. 57. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN make it visible
  58. 58. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  59. 59. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  60. 60. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  61. 61. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  62. 62. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN WWHED? (What Would Harley Earl Do?)
  63. 63. CHALLENGE #3 ALIGNMENT
  64. 64. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT repeat, repeat, repeat
  65. 65. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  66. 66. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  67. 67. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  68. 68. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT be the voice of the customer
  69. 69. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  70. 70. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  71. 71. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT start small
  72. 72. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  73. 73. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT WWHED? (What Would Harley Earl Do?)
  74. 74. CHALLENGE #4 CULTURE
  75. 75. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE vision + buy-in + alignment
  76. 76. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE insert design into the decision making process
  77. 77. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  78. 78. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  79. 79. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE hiring
  80. 80. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  81. 81. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE beware the execution phase
  82. 82. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  83. 83. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  84. 84. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE WWHED? (What Would Harley Earl Do?)
  85. 85. CHALLENGE #5 YOU
  86. 86. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU celebrate wins, learn from losses
  87. 87. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  88. 88. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU always be learning
  89. 89. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  90. 90. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts meeting of the minds
  91. 91. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  92. 92. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU it’s a journey!
  93. 93. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
  94. 94. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts vision + buy-in + alignment + culture + you = value
  95. 95. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts 1927 1940 1950 Harley Earl joins GM Harley Earl promoted to Vice President Design has equal corporate decision making power along with Finance and Engineering
  96. 96. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts bit.ly/the-table
  97. 97. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts “The future is something you do, not something that happens to you.” “Don’t be in victim mode. Drive change.” - Ian Swinson - Catherine Courage
  98. 98. @pnts hi@pnts.us Thank You SPECIAL THANKS Lis Hubert, Binh Tran, Ray DeLaPena, Ian Swinson, Daniel Weinand, Jonathan Berger, Eddie Kim, Jonathan Lu, Dana Gertz, Brad Nunnally

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