So You've Got a Seat at the Table. Now What?

1. So You’ve Got a Seat at the Table. Now What? Andrea Mignolo | @pnts Future of Web Design

2. @pnts

3. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

4. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts interface | interaction | product

7. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts -10=

8. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts We’re BFFs

12. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts …getting to the table is just the beginning…

13. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts …getting to the table is just the beginning…

18. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Chief Design Officer

19. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Chief Design Officer

20. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts business + engineering + design = product

25. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts how does design add value?

31. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Alfred P. Sloan CEO of GM

32. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Alfred P. Sloan CEO of GM dashing and youthful!

36. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts “Even comfort, initially, was a secondary matter, and appearance, economy, etc. got scant, if any, attention… Engineering was the all absorbing activity and the engineer was usually the dominant personality… Even advertising and the sales effort voiced largely the engineer’s convictions as to desirable motor car features and characteristics…”

38. KEEP CALM AND MAKE THINGS PRETTY

39. CHALLENGE #1 VISION

40. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts understand what already exists CHALLENGE #1 VISION

43. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION “Designer Leaders are not just hired to listen and consult, we are hired to lead.”

44. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION what do you want design to be?

45. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts Design

47. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #1 VISION WWHED? (What Would Harley Earl Do?)

48. CHALLENGE #2 BUY-IN

49. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN show, don’t tell

54. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN co-design

57. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN make it visible

62. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #2 BUY-IN WWHED? (What Would Harley Earl Do?)

63. CHALLENGE #3 ALIGNMENT

64. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT repeat, repeat, repeat

68. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT be the voice of the customer

71. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT start small

73. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #3 ALIGNMENT WWHED? (What Would Harley Earl Do?)

74. CHALLENGE #4 CULTURE

75. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE vision + buy-in + alignment

76. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE insert design into the decision making process

79. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE hiring

81. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE beware the execution phase

84. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #4 CULTURE WWHED? (What Would Harley Earl Do?)

85. CHALLENGE #5 YOU

86. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU celebrate wins, learn from losses

88. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU always be learning

90. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts meeting of the minds

92. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts CHALLENGE #5 YOU it’s a journey!

94. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts vision + buy-in + alignment + culture + you = value

95. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts 1927 1940 1950 Harley Earl joins GM Harley Earl promoted to Vice President Design has equal corporate decision making power along with Finance and Engineering

96. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts bit.ly/the-table

97. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts “The future is something you do, not something that happens to you.” “Don’t be in victim mode. Drive change.” - Ian Swinson - Catherine Courage

98. @pnts hi@pnts.us Thank You SPECIAL THANKS Lis Hubert, Binh Tran, Ray DeLaPena, Ian Swinson, Daniel Weinand, Jonathan Berger, Eddie Kim, Jonathan Lu, Dana Gertz, Brad Nunnally