The primary audience for this document is a 16-25 year old white British female student studying art or social subjects who enjoys going out, fashion/celebrity magazines, pop/alternative music, reading books, and has a close social life and family relationships. The secondary audiences are a 16-25 year old white British male music-interested student and a 25-40 year old white British female housewife, office worker or lower-middle class occupation with young children and a long term partner interested in fashion, books and going out.

2. PRIMARY AUDIENCE
DEMOGRAPHICS
• GENDER: FEMALE
• AGE: 16-25
• OCCUPATION: STUDENT
• ETHNICITY: WHITE BRITISH
• INCOME: ---

3. PRIMARY AUDIENCE -
PSYCHOGRAPHICS
• British female student studying art or a social subject at university. She likes to go out and have fun but
still remains studious. She will read fashion/celeb magazines like Heat and will generally follow the high
street fashion trends. She listens to pop/alternative music and is heavily influenced by the music she
listens to. She likes to read books and is a very social person. She may have a boyfriend and have a close
relationship with her family.

4. SECONDARY AUDIENCE
DEMOGRAPHICS
• GENDER: MALE
• AGE: 16-25
• OCCUPATION: STUDENT
• ETHNICITY: WHITE BRITISH
• INCOME: ---

5. SECONDARY AUDIENCE –
PSYCHOGRAPHICS
• A British male student, studying at university. Slightly alternative, and will enjoy
making and listening to music. Generally, they would see this film with a girlfriend
(primary audience) but would want to see it anyway. He would have seen films
with romance in before, and secretly likes them. He will be very social, and is well
respected by everyone. He has a feminine side, and likes to dress well.

6. SECONDARY AUDIENCE
DEMOGRAPHICS
• GENDER: FEMALE
• AGE: 25-40
• OCCUPATION: HOUSEWIFE/OFFICE WORKER
(LOWER-MIDDLE CLASSES)
• ETHNICITY: WHITE BRITISH
• INCOME: £25,000 +

7. SECONDARY AUDIENCE
PSYCHOGRAPHICS
• A woman with the occupation around social aspects in life, or housewifery.
Comfortable income and is able to enjoy their time and still go out. She will have
young children and a long term boyfriend who she will take out to see this film.
She will be trendy, and follow fashion. She will be a fan of the Twilight series, and
will read books often. They will live in towns around London.