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Mass Media and Society
Chapter 8: Movies
Feb. 14, 2014
Chapter 8:
Movies
•
•
•
•

History of movies
Movies and culture
Issues and trends
The influence of
new technology
Movie history
• Hollywood becomes
center of film production
by 1915
• D.W. Griffith perfects
techniques during silent
era:...
The MPAA
• Motion Picture
Association of America
formed in 1922
• Code of self-censorship
predated modern ratings
system
•...
From silent to color
• By 1930, films with sound
fully replace silent films
• By end of 1940s, color
films largely displac...
The studio system
• Hollywood studios were
vertically integrated,
controlling production,
release, distribution,
viewing
•...
Golden Age:
“Citizen Kane” (’41)
• Late 1930s to early 1940s
• “Citizen Kane”: Pioneering
techniques, realism,
social crit...
Hollywood blacklist
• 1947: More than 100
people in movie business
called to testify before
House Un-American
Activities C...
Modern movie
landscape
• 1970s: Depictions of sex
and violence
• Blockbusters, knockoffs,
sequels
• Technically spectacula...
Movies mirror
our culture
•
•
•
•

“Birth of a Nation”: 1915
Patriotic films in WWII era
“Bonnie and Clyde” 1967
Hays Code...
Movies shape
our culture
• Films play key role in
development of tastes,
desires, customs
• American myths and
traditions:...
Issues and trends
• Hollywood studios (big 6)
control 95 percent of the
movie business today
• Blockbusters: huge
marketin...
Issues and Trends
• “Avatar” (2009) in 3D
• $190 million to make,
$150 million to market
• Today’s average
Hollywood produ...
New technology
•
•
•
•
•
•

TV vs. movies in 1950s
VCR: Popular by 1985
Rental market takes off
DVDs peak and decline
Netf...
Technology
• Industry goes digital: No
film reloading, editing
streamlined
• 3D makes resurgence
• “Avatar,” “Alice in
Won...
Movie criticism
• Changing role amid rise of
Internet/blogs; fewer
professional critics
• Roger Ebert: Popular with
many a...
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Transcript of "Mass Media and Society Chapter 8: Movies"

  1. 1. Mass Media and Society Chapter 8: Movies Feb. 14, 2014
  2. 2. Chapter 8: Movies • • • • History of movies Movies and culture Issues and trends The influence of new technology
  3. 3. Movie history • Hollywood becomes center of film production by 1915 • D.W. Griffith perfects techniques during silent era: parallel editing, panning, tracking shots
  4. 4. The MPAA • Motion Picture Association of America formed in 1922 • Code of self-censorship predated modern ratings system • Public attitude toward film stars divided, like today
  5. 5. From silent to color • By 1930, films with sound fully replace silent films • By end of 1940s, color films largely displaced black-and-white • Color successes: “Gone With the Wind,” “Wizard of Oz,” animated films
  6. 6. The studio system • Hollywood studios were vertically integrated, controlling production, release, distribution, viewing • 1948: U.S. vs. Paramount brought an end to this total control
  7. 7. Golden Age: “Citizen Kane” (’41) • Late 1930s to early 1940s • “Citizen Kane”: Pioneering techniques, realism, social critique, biopic loosely based on William Randolph Hearst • 1953: Widescreen aspect ratio arrives
  8. 8. Hollywood blacklist • 1947: More than 100 people in movie business called to testify before House Un-American Activities Committee • Height of cold war with USSR; communism threatened U.S.
  9. 9. Modern movie landscape • 1970s: Depictions of sex and violence • Blockbusters, knockoffs, sequels • Technically spectacular blockbusters vs. independent films
  10. 10. Movies mirror our culture • • • • “Birth of a Nation”: 1915 Patriotic films in WWII era “Bonnie and Clyde” 1967 Hays Code: in place until 1967; strictly enforced limits on movie content • MPAA ratings: 1968
  11. 11. Movies shape our culture • Films play key role in development of tastes, desires, customs • American myths and traditions: Westerns; heroes and anti-heroes • Social issues in film
  12. 12. Issues and trends • Hollywood studios (big 6) control 95 percent of the movie business today • Blockbusters: huge marketing costs • Independent films make their mark (“Pulp Fiction” 1994)
  13. 13. Issues and Trends • “Avatar” (2009) in 3D • $190 million to make, $150 million to market • Today’s average Hollywood production budget, including marketing: $65 million
  14. 14. New technology • • • • • • TV vs. movies in 1950s VCR: Popular by 1985 Rental market takes off DVDs peak and decline Netflix: home streaming Redbox: Price is threat
  15. 15. Technology • Industry goes digital: No film reloading, editing streamlined • 3D makes resurgence • “Avatar,” “Alice in Wonderland” (2010), “Gravity” are big hits in 3D
  16. 16. Movie criticism • Changing role amid rise of Internet/blogs; fewer professional critics • Roger Ebert: Popular with many audiences, transitioned to web • Rotten Tomatoes, IMDB: aggregators and databases for information
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