1

A Comparative Analysis of Two Businesses
of Similar Industry in Different Geographical Locations.

Grocery Stores
ENGLI...
2

TABLE OF CONTENTS
CONTENT

PAGES

Introduction
-Introduction to research project
-Introduction of Grocery Store

Key Su...
3

Introduction
Grocery store is the shop that we can see often in every residential are or other areas. As a group,
we ha...
4

kind of setup is probably those big supermarket such as Tesco ,Giant, Aeon and so on
that having many branches operatin...
5

(3) Conclusion
After done this assignment, we are able to understand and learn more about the details of grocery
shop t...
6

Research Essay
(A) SAVEMART SDN. BHD.
Savemart has been running for about 30 years now, located at SS2. The sole purpos...
7
become more condensed as the number of houses started to increase as well as roads. Because of that,
demands towards dai...
8
(B) KK MART
Although KK Mart is a big chain like 7E, this stall owner being interviewed has bought the licensed from
its...
9

(C) NEWS STAND SDN BHD
News Stand Sdn. Bhd. has been opened for about 20 years ago but moved to Taylor’s Universiry whe...
10
customers to provide a friendly and good atmosphere and a bond with his customers. Good customer
service always promote...
11

Compare and Contrast Essay

Grocery stores are shops which sell lot of groceries to consumers for example food and
oth...
12

competitors of Rasa Newsstand is 7-eleven and also the stationary shop beside it. As we know
that 7-eleven is open for...
13

Conclusion, all three shops has their own differences and similarities which is the reason
of opening this store, the ...
14

Comparative Analysis of the Businesses’
Competitive Traits
1. Number of competitors in their respective geographical m...
15

5. Summary table of similarities and differences between the 2 businesses

SAVEMART

RASA NEWSSTAND
Similarities

a. S...
16

Recommendations
Based on the comparative analysis, to improve the competiveness of the business,
SavemartSdn Bhd. shou...
17

Bibliography
1) About grocery store, retrieve from http://en.wikipedia.org/wiki/Grocery_store
2) History of supermarke...
18

Appendix
Interview Questions with Answers
Shop Name: SaveMartSdn Bhd.

Date: 06/2/2014

Time: 11:30am to 11:50am

(1) ...
19
(5) So it's all the shareholders siblings?? or are friends??
Haha, good guess. It's all siblings.
(6) Well besides sell...
20
Alright then, i wish you all the best and you can achieve your dream which is to retired at the age of
60, Thank you fo...
21
(9) How do you promote your business?
I do not really promote it as it is by the Boardwalk and students are able to wal...
22

(1) How long have the business been running?
for about 21 years now.
(2) What are the reasons to start this business?
...
23

Minutes of Meeting
First meeting session
Meeting: Deliberation on Conducting Interviews
Date: 19th January 2014

Time:...
24

Time given : 6.45pm
Agenda Topic: Discussing about the transport to reach the place
Presenter: Woo Wen Jian

Discussio...
25
Second Meetingsession
Meeting: Discussion on How to do the Report
Date: 21th January 2014

Time: 12pm

Location: Studen...
26

Third Meeting session
Meeting Gather and Compilation for the Report
Date : 25th Jan 2014

Time : 3pm

Location Student...
27

Photos

SaveMartSdnBhd

A view of the product shelves

FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013)

A view of the ca...
28

KKMartSdnBhd

Products of KKMartSdnBhd

FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013)

Products of KKMartSdnBhd

ENGLI...
29

FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013)

ENGLISH2 | ENGL0205
30

FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013)

ENGLISH2 | ENGL0205
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Hey hey ho 69

  1. 1. 1 A Comparative Analysis of Two Businesses of Similar Industry in Different Geographical Locations. Grocery Stores ENGLISH 2 (ENGL0205) Final Assignment Group members: Woo Wen Jian (0315123) Yuan KhaiShien (0314818) Zoe Kan (0313630) GarnetteDayang Robert (0315491) Teo Chong Yih (0314660) FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  2. 2. 2 TABLE OF CONTENTS CONTENT PAGES Introduction -Introduction to research project -Introduction of Grocery Store Key Summary Interview question Research Essay -Introduction to the grocery stores -Compare and Contrast Essay of the grocery stores Comparative Analysis Recommendation Bibliography Appendix -Research questions with answers -Meeting minute -Photos FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  3. 3. 3 Introduction Grocery store is the shop that we can see often in every residential are or other areas. As a group, we have decided to make research on this topic. There are three different places that we have choose which is SavemartsSdnBhd,Newsstand SdnBhdand KKMartSdnBhddue to the reason of transport and distance. They are the nearest to us and It much easier to get there compare to others. Introduction of Grocery Store A grocery store is a kind shop which sell lot of groceries to consumers for example food and other non-food items. There are two types of grocery store which is large grocery store and small grocery store. Large grocery stores that stock products other than food, such as clothing or household items are called supermarkets. Some large supermarkets also include a pharmacy and an electronics section, the latter selling DVDs, headphones, digital alarm clocks, and similar items. Small grocery stores that mainly sell those daily necessities such as dry raw food, fruits as well as a variety of other household items. There are known as produce markets in U.S or greengrocers in England and those stores which predominantly sell those sneak such as candy and snacks, are known as convenience stores. The size of the grocery store is less than the wholesale or wholesale markets. Every village and township there are often have at least a grocery shop to facilitate local shopping. A grocery shop usually require for those area which has thousands of resident. Some grocery stores especially large ones that includes other facilities, such as gas stations, which will often operate under the store's name. This major chains of this FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  4. 4. 4 kind of setup is probably those big supermarket such as Tesco ,Giant, Aeon and so on that having many branches operating. Key Summary (1) Meeting Firstly, we have done some discussions for this assignment. Through this assignment, we have research and getting all of the information of kedairuncit which is grocery shop. We also try to decide the possible location and choose the most suitable places to do our interview. Third, some people have also responsible to list out some important question which is related to this interview. Besides, we have planed the transport and the suitable time to leave for the interview. Lastly we discuss the problems that we faced and try our best to solve it. After done all this information, we have also try to ensure all group members know the progress and let each other understand the information that we get. (2) Interview with the groceries shop. We have chosen SavemartsSdn Bhd. , Rasa Newsstand SdnBerhad and KK Mart to interview. Before the interview took place, we got the permission from the owners of the shop before we started the interview. First, we introduced ourselves and let them know we were from Taylor’s University and the purpose for this interview. We will ask the designated questions and record down what they answered. After the interview session, we will asked for the permission to take photos of the grocery shops and group picture with the interviewee (we will not force the interviewee to take picture with us if he/she is picture shy). FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  5. 5. 5 (3) Conclusion After done this assignment, we are able to understand and learn more about the details of grocery shop that we have choosen. We are also get to know more about the history behind the shop and we have selected through this interview. Besides, we can support our statements through references and strongly understand it. Lastly, through meetings, we will be able to compile everything and complete our report on time. We have also divided the work well and equally so there is no unfair against each other. Interview Questions 1. How long have the business been running? What are the reasons to start this business? Is it your own interest or other factors? Is it a self-owned business? 2. What does the company mainly sell?? What kind of specialty does your shop have?? 3. Who are the main customers?? In what form do they come in?? 4. Why do you choose this place to open up your business?? 5. How do you promote your business?? 6. What is the main threat to your business?? 7. Do you have any future plan about your business?? FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  6. 6. 6 Research Essay (A) SAVEMART SDN. BHD. Savemart has been running for about 30 years now, located at SS2. The sole purpose for this business was to earn enough money to sustain an affordable lifestyle. This business started off by Mr. Ting’s brother 30 years ago and was taken over by him 15 years back. It is a family business. Although he runs it, the shop is owned by three shareholders. As it is a family business, the shareholders are his siblings as well! They have shares for this company is run in the family. It is somewhat like a pass-down-throughgeneration sort of business. Besides selling normal daily items, the shop do offer special services such as ; having a delivery service from the shop’s check out. Which is- after the customers have paid for their items, their workers will help the customers to carry their goods to their vehicles to reduce the customer’s burden as customer service. Very few companies offer this service and this shop is one of them. When asked who were the main customers, they were customers from around the area to where the shop is. Which are, the residents around this area. This is because it is convenient and nearby for the residence as well as driver-bys or passerby-s to just hop or pop in to get something that they really do need as this convenient stall provides a lot of things. The business first started off with Mr. Ting’s brother running a sandwich shop at another part of Petaling Jaya. They then realize that the spot was not strategic enough for business growth. Because of that, Mr. Ting’s brother then decided to think and to venture on different strategic places and locations that are able to promote growth for the shop’s business. After looking around and evaluating the places enough, and getting enough feedback, he eventually settled to a place where he foresee eventual growth in terms of population. Right enough, as the years passed, the residential area near to the shop he opened started to FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  7. 7. 7 become more condensed as the number of houses started to increase as well as roads. Because of that, demands towards daily needs started to increase and that is when they started selling things other than sandwiches to fulfill the needs of the residence. “Promoting is not much la, but it’s more like a personal service.” Mr Ting said when asked how he promotes his shop. He also added that although he is the chief of the shop, he does volunteer and participate in maintaining the organization of the items by arranging the shelves. He also greets the customers with a smile as though they are his friends to provide a positive environment for the customers to feel pleasant and at ease. This act of friendliness and hospitality is something that Mr. Ting is very proud of. By providing and having this positive vibe and service, bonds are made between him and his customers. Therefore, the customers feel more approachable and open towards him. As the customers are treated like dear friends, they do not feel intimidated to give feedback to Mr. Ting about the service if there are any problems. This is a good thing, according to Mr. Ting as his shop gets to learn and be open towards feedback in order to improve themselves. There is also a personal bond between the boss and the customers as compared to big chains. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  8. 8. 8 (B) KK MART Although KK Mart is a big chain like 7E, this stall owner being interviewed has bought the licensed from its franchise. This business has been running for about 21 years to date. When asked what was the purpose for the business, it was simply to provide convenience for the residence of the place and also goods and basic needs that cannot be found within the same area to lessen the burden of the residence. This business was started off by Mr. Muru’s grandfather and is as well a family business. MrMuru took over his grandfather’s business as he did not have any education or interest in studying. Therefore, this shop and job was good and enough for him to earn a living. Although the shop KK Mart is a franchised shop, the chief and people running it are within the family and have been passed down through two generations. When asked who were the main customers, the customers were from around the area to where the shop is. For example, mothers and their children buying certain necessities and groceries, men buying cigarettes and drinks. This place was convenient for them to go as it was nearby and has mostly anything they need. The reason why this place was chosen to open the business was because, this location did not have any similar shops as to this shop. Therefore, residence could easily get their daily needs and necessities from this shop without having to travel far to grocery shops as this is a shop in the suburb. This place promotes their business by using flyers on people’s windshield, condominium notice boards, and elevators. It also has a big orange sign to attract people’s attention. The main threats to this business happens mostly during the holidays when a lot of the families staying around the area are gone for holidays as they are his main customers. Therefore, during the holidays, the number of customers visiting his shop decreases. Lastly, when asked if there are any future plans for this business, Mr. Muru says that he is fine and contented with this business and is comfortable in it. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  9. 9. 9 (C) NEWS STAND SDN BHD News Stand Sdn. Bhd. has been opened for about 20 years ago but moved to Taylor’s Universiry when this university first opened in the year 2010. When asked what was the purpose of this shop, it was as simple as to earn a sustainable and fair enough income and to also provide the people basic necessities that they need. This shop is located in the University as well, that is why, it is convenient for students to go and buy the things they need rather than other convenience stores out side of campus as students do need things last minute for their assignments. As this too was a family business, Mr. Raj chose to continue it. It is also a self-earned company and was passed down from his father to him as his other siblings have other jobs as well. This shop sells various things from magazines, to snacks, to pencils, to shampoos. It has everything that one wants or needs to get. The main customers are of course, students and lecturers and occasionally parents or people visiting this university. Most of the students go there to buy stationeries or bread, as well as cigarettes. Those are what sells the most. Mr. Raj choice this place to open his business as the place before did not have good safety. As this convenience store is located in the campus itself, there is provided safety and shelter as it is an enclosed area. Secondly, there is a good amount of customers each day to come by to buy things that they need. It is also easier for them to buy the things as they do not have to go out from campus to buy all of these basic things. Business is promoted really effortlessly as it is located at the Boardwalk. Students and lecturers, as well as visitors walk along the Boardwalk everyday and, when one needs to buy something, they will walk into the shop to buy it. It is as simple as that. Furthermore, Mr. Raj have small talks and conversations with his FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  10. 10. 10 customers to provide a friendly and good atmosphere and a bond with his customers. Good customer service always promotes good business. There are threats that Mr. Raj do face when carrying out this business on campus. The threats are competitions. For example, 7-Eleven is opened nearby and students would go there more often as it has a more well known name and is opened 24/7. Secondly, students would choose to buy stationeries from the stationery shop nearby. Other than competition, the absentees of students and public holidays also causes a threat to his business occasionally when the campus is empty. Well, as we know that there is a 7E and also a stationery shop nearby, and students would go to the stationary shop to buy the stationeries instead of this shop. Same goes to the other basic necessities as 7E is a more known name for a shop and it is open 24/7. Lastly, Mr. Raj is very pleased with where he is now and do not have any future plans at the moment. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  11. 11. 11 Compare and Contrast Essay Grocery stores are shops which sell lot of groceries to consumers for example food and other non-food items. The grocery shops that we have chosen are also generally selling the same thing but they are place in different places which is SS2, Sunway and Taylor Lakeside Campus. Although there have quite many similarities but there are still have some differences. There are many different kind of reasons why they start the business for grocery shop. By comparing these three shops , we can see that Savemart which place at SS2 has been organize for 30 years, since 1984. This was a family business which has 3 shareholders and they are all siblings from the same family. Mr. Ting’s brother is the one who started this business and after that pass it to Mr. Ting for the continue 15 years. The reason why this Savemart was organized is similar to Rasa Newsstand which is because Mr. Ting needs income to take care of this family. Whereas Rasa Newsstand grocery store which place at Taylor Lakeside Campus Broadwalk opened since 2010 is also because of income and also can provide simple daily necessities to the students. Finally, as for the KK mark which place at Sunway was opened since 1984. The reason why this KK mark is still open is because the boss of this shop wanted to provide convenience for residence of the place, providing goods that cannot be found within the same area. Secondly, in particular these three grocery stores have their own threat since they start to work on. Unfortunately, Savemart and Rasa Newsstand have faced the same threat which is the competition between other grocery stores that place at the same area. For example the FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  12. 12. 12 competitors of Rasa Newsstand is 7-eleven and also the stationary shop beside it. As we know that 7-eleven is open for 24 hours every day and definitely students will choose 7-eleven compare to Rasa Newsstand because it is much more convenient. Besides, the KK store has its own threat which is during the holidays, a lot of the family staying here are gone for holidays, and the main customers of this shop are the people staying in this condo, so during the holidays, this shop can’t get much customers and income. Next, location is also play a big role in this because good location definitely can attract more customers compare to bad location. The reason why Savemart was opened at SS2 is because Mr Ting and his brothers ran a sandwich shops at another part of PJ, but business was sort of like a matured phase where a very less chances for the business to growth even more due to its location. Thus, three of Ting’s siblings started to thinking of a new place. So Ting’s brother could foresee SS2 will eventually growth although that time is just still a few shops and a few houses. Time passes and the residential areas got condensed, so the demands towards daily needs increase, so their business soon growth from time to time until today. As for KK mart in Sunway, the reason itplaced in Sunway is because of the resident and also that area is lacked of grocery store and automatically there won’t be much of competition in the area. In the other hand, the reason of Rasa Newsstand place in Taylor Lakeside campus Broadwalk is because It is a safe and secure place and the safety here is good. Secondly, there is a great amount of customers which are the students and the lecturers to come and buy things that they need. It’s also easier for the students and lecturers as they do not have to go out from campus to buy all of these basic things. Moreover, these three shops have the same way to promote their shop which is communicate and being warm hearted toward customers and threat them as friend. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  13. 13. 13 Conclusion, all three shops has their own differences and similarities which is the reason of opening this store, the threat that they have faced the location and the way they promote their shop. As we can see that, the similarities between them are much more than the different so it show that no matter where the grocery store is, they still doing the same service to ward customers. Although there are some difficulties that face by them, they are still stay strong to maintain they shop and make sure it is in the good condition. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  14. 14. 14 Comparative Analysis of the Businesses’ Competitive Traits 1. Number of competitors in their respective geographical markets. 2. 2. How do the businesses compete with their competitors? What strategies were/are employed and how successful are they? Firstly, provides services like delivering goods to the car in order to make customers to feel confident about their work attitudes. Secondly, do small talk with the customers and get to know them more thus they will be friends more than just customers. 3. What are the obstacles faced by new businesses who wish to enter their markets today?Are they easy or difficult to overcome? Why? (a) Customers will hardly go to visit to the newly opened grocery store. (b) Hypermarkets such as Tesco, Jusco will be the biggest competitors for the newly open grocery stores. 4. What is the nature of their markets? (e.g. perfectly competitive, oligopoly, monopolistic ocompetitive) and your justifications? The nature of their markets is perfectly competitive. This is because the stuff that could get from their shops are almost similar as it is all household stuff and some basic stationaries. Groceries store can be found in almost everywhere but what different them is the size of the company/organization. It could be as small as a self-owned shop until as big as Tesco hypermarket. Well, in this case the shelf price for small scale grocery shops will have more expensive prices compared to hypermarkets. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  15. 15. 15 5. Summary table of similarities and differences between the 2 businesses SAVEMART RASA NEWSSTAND Similarities a. Selling the similar products b. Bosses are close to the customers Differences Had Different Problems. Not enough customers parking because for limited Parking will problems as not the be a main parking slots are available customers will be students near the shop that are walking around the Syopz Mall. 6. Based on your analysis, which business is more commercially successful? And why? SavemartSdnBerhad, which is located at SS2 is more commercially successful. The reason for it to be more successful is that the location of the shop is more suitable for grocery store to be at as SS2 had a lot of residential areas and the potential of walk in customers will eventually have a higher rate compared to the rest of the two companies. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  16. 16. 16 Recommendations Based on the comparative analysis, to improve the competiveness of the business, SavemartSdn Bhd. should have run some promotions more such as festive deals during festive seasons. The deals can be discounts or maybe cash rebate vouchers to attract more customers to their grocery stores. Besides that,the business will gradually decrease due to inssuficient parking lots nearby to the shop. Thus, Mr Ting should also consider renting a few parking lots from the local authorities so that his customers don’t have to be troubled just to look for parking lots. As for Rasa Newsstand, They should try to go bigger as well rather than just staying as a small company. This sometimes will create inconvenient to the customers as they sometimes couldn’t get what they were finding for. To solve this problem, they could sell more varieties of stuff that we couldn’t find at the other stores in the syopz mall to be an attraction. The KK Mart is also facing the same problem with Savemarts, as they have inssuficient parking lots as well. But not just that, KK Marts always faced securities problems as shop lifting and burglary happens from time to time. KK Marts could consider hiring a security team to patrol around the shop during late nights and they could move to a safer place where the neighborhood has lower crime rate compare to the place it sits in now. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  17. 17. 17 Bibliography 1) About grocery store, retrieve from http://en.wikipedia.org/wiki/Grocery_store 2) History of supermarket, retrieve from http://www.groceteria.com/about/a-quick-historyof-the-supermarket/ 3) Benefit of grocery store , retrieve from http://msue.anr.msu.edu/news/create_a_family_of_products_for_successful_grocery_stor e_sales 4) Definition of grocery stores, retrieve from http://www.astrology.com/dreams/grocerystore/2-d-r-154492 5) The Truth About Grocery Store Flyers, retrieve from http://www.thesimpledollar.com/the-truth-about-grocery-store-flyers/ FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  18. 18. 18 Appendix Interview Questions with Answers Shop Name: SaveMartSdn Bhd. Date: 06/2/2014 Time: 11:30am to 11:50am (1) How long since the business has been running?? About 30 years ago. (2) So what is the reason to start off the business?? Need the money. (3) So is it like your own interest or other factors that made you opened this shop?? Well, actually it was started by my brother 30 years ago, and i took over it 15 years ago. (4) So the whole company is self-owned?? It's owned by shareholders, we have 3 shareholders. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  19. 19. 19 (5) So it's all the shareholders siblings?? or are friends?? Haha, good guess. It's all siblings. (6) Well besides selling stuff, What kind of specialty do your shop have?? We have the delivery service from the shop's check out. After the customers paid, we helped them to carry their goods to their cars. I think certain other companies do this as well, but not on a regular basis. (7) Who are the main customers?? The main customers are usually the residents around this area. (8) Do you know why did your brother chosen this place to start off the business?? That one you have to ask him haha, but i could guess that before all these, we were running a sandwich shop at another part of pj. That business was sort of like a matured phase where a very less chances for the business to growth even more. So we started to thinking of a new place. So he (Ting's brother) could foresee this place will eventually growth although that time is just still a few shops and a few houses. Time passes and the residential areas got condensed, so the demands towards daily needs increase, so our business growth as well la. (9) How to you promote your business?? Promoting not much la, but more like personal service. Although I’m the chief at here, but i do arrange the shelves and from there i'll greet the customers and even be the cashier myself. So my customers are like my friends as well. So that's something im quite proud of. Customers know my name; we know each other even more. This way the customers feel we are more approachable, so if they have complaints (towards goods and staff) they can always direct it to me, which this kind of thing can hardly find in other shops. Compared to those big chains, instead of meeting the boss, customers can only deal with the supervisors or people below the boss. (10) So you're saying that if your customers want something that they couldn’t find it at your shop, you'll get it for them after they told you about it? Yeah, i'll try to search around the suppliers if i could get it or not, if there's stocks, i'll definitely get it for them (the customers) just as a service for the neighborhood to save up their troublesome to venture around to find that thing that they want. (11) What is the main threat to your business?? Threat will be competitions between the other companies. Compared to burglary, shop lifting and stuff like that, competitions will still are the biggest threat as it will be a long term problems. Let say if you lost customers to a competitor, as days go by, it will makes a significant changes. (12) Do you have any plans for the future of the shop?? Well i'd already planned and really wished to retired at the age of 60. I'll probably hand it over to my children or maybe relatives, and as for the future of the shops, it's wholly depends on them then. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  20. 20. 20 Alright then, i wish you all the best and you can achieve your dream which is to retired at the age of 60, Thank you for spending your time and do this interview with you. You're welcome. Shop Name: Rasa Newsstand Date: 04/2/2014 Time: 3.00pm to 3.15pm (1) How long has this business been running? Ever since Taylor’s was opened, which was in 2010. (2) What was the reason to start of this business? Firstly, it was for income. And secondly, it was to provide simple necessities that the students need as this shop has a variety of things. (3)Was it your interest to open this shop? Or was it affected by other factors? Yes it was my interest to open this shop. As there is provided safety as it is in the campus and as I said, to earn money and to also provide things needed by the students. (4) Is this a self-owned company or what? Yes it is (5) What does this company mainly sell? We sell a lot of things from stationeries, to magazines, to soap and toothbrush, to snacks and cigarettes. As said earlier on, we have a variety of things to sell and don’t really sell main things. (6) Who are the main customers? The students of course! (7) In what form do they come in? It’s from wanting to buy bread, to stationeries. We have almost all the basic necessities here. (8): Why do you choose this place to open your business? It is a safe and secure place and the safety here is good. Secondly, there is a great amount of customers which are the students and the lecturers to come and buy things that they need. It’s also easier for the students and lecturers as they do not have to go out from campus to buy all of thse basic things. FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  21. 21. 21 (9) How do you promote your business? I do not really promote it as it is by the Boardwalk and students are able to walk past to look and buy the things they need. I also have small talks and conversations with them. (10) What is the main threat to your business? Well, as we know that there is a 7E and also a stationery shop nearby, and students would go to the stationary shop to buy the stationeries instead of this shop. Same goes to the other basic necessities as 7E is a more known name for a shop and it is open 24/7. (11) Do you have any future plan about your business? Nope, I am very pleased with where I am now and have not thought of moving or anything. I am happy with how the business is running now. Shop Name: KK Mart Date 06/2/2014 FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) Time: 3.00pm to 3.15pm ENGLISH2 | ENGL0205
  22. 22. 22 (1) How long have the business been running? for about 21 years now. (2) What are the reasons to start this business? to provide convenience for residence of the place, providing goods that cannot be found within the same area. (3) Is it your own interest or other factors? Take over my grandfather’s business; I don’t have any education or interest in studying so I just take over my family’s business here. (4) Is it a self-owned business? Yes, private family business. (5) What does the company mainly sell?? Household stuff and groceries. (6) Who are the main customers?? in what form they come in? Mostly mothers with their kids buying household stuff, men buying drinks, cigarette. (7) Why do you choose this place to open your business? like I said I took it over from my grandfather, (so why did your grandfather took this place?) there is a market for it (there is a high possibility that a lot of people will come to my shop) seeing that there are not many similar types of shop within the same area. (8) How do you promote your business?? we just use flyers, putting on peoples windshield, condo notice board? Elevators (9) what is the main threat to your business?? during the holidays,, a lot of the family staying here are gone for holidays,, and my main customers are the people staying in this condo, so during the holidays, Idon’t have much customers .. that’s mainly my threat. (10) Do you have any future plan about your business?? nope, just wait until maybe someone wants to buy this place FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  23. 23. 23 Minutes of Meeting First meeting session Meeting: Deliberation on Conducting Interviews Date: 19th January 2014 Time: 6pm Location: Block E, studio 1. Meeting call Secretary Time Keeper Attendance Woo Wen Jian GarnetteDayang Robert Zoe Kan Zoe Kan Yuan KhaiShien Teo Chong Yih GarnetteDayang Robert Woo Wen Jian AGENDA TOPICS Time given: 6.05pm Agenda Topic: Deciding on which company to interview. Presenter: Woo Wen Jian Discussion All group members gave ideas and discussed about who to interview and to check their schedules and time, to set a date where we are all free to go together to conduct this interview. Conclusion We all have agreed to interview grocery shop on the 21st January 2014. We will start at 3pm sharp. Action items Personal Responsibility Everyone will go interview everyone for the grovery store FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) Deadline 20th Jan 2014 ENGLISH2 | ENGL0205
  24. 24. 24 Time given : 6.45pm Agenda Topic: Discussing about the transport to reach the place Presenter: Woo Wen Jian Discussion Conclusion Action Items KhaiShien will drive the car to KK store which is in Sunway and also Safemart that placed at SS2 PJ Zoe Kan and Garnette will walk to the shop to interview the grocery shop at broadwalk in Taylor University To discuss what type transportation should we choose to go there We will walk to the grocery store in Taylor University because it is near whereas the other shop we decide to go by KhaiShien car because he got vehicles and it is convenient. Personal Resposibility Deadline Yuan KhaiShien 20th Jan 2014 Woo Wen Jian Teo Chung Yih Zoe Kan GarnetteDayang Robert FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) 20th Jan 2014 ENGLISH2 | ENGL0205
  25. 25. 25 Second Meetingsession Meeting: Discussion on How to do the Report Date: 21th January 2014 Time: 12pm Location: Student Live Centre Meeting Call Secretary Time Keeper Attendance Woo Wen Jian Zoe Kan Teo Chung Yih Woo Wen Jian Zoe Kan GarnetteDayang Robert Yuan KhaiShien Teo Chuang Yih Agenda Topics Time Given : 12.10pm Agenda Topic : Discuss on the distributing work of research paper Presenter: Woo Wen Jian Discussion Conclusion Action Items Complete the minutes meeting and the bibliography Introduction Compare essay Report essay Comparative analysis of the business Discuss on the distributing work of research paper Garnette is responsible to type the report essay, Woo Wen Jian is entire to do all of the introduction. Besides, KhaiShien has to do for the minutes meeting and the bibliography whereas Zoe Kan and Chong Yih will responsible on Compare essay and comparative analysis of the business Personal Responsibilities Deadline Yuan KhaiShien 25th Jan 2014 Woo Wen Jian Teo Chung Yih GarnetteDayang Robert Zoe Kan FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) 25th Jan 2014 25th Jan 2014 25th Jan 2014 25th Jan 2014 ENGLISH2 | ENGL0205
  26. 26. 26 Third Meeting session Meeting Gather and Compilation for the Report Date : 25th Jan 2014 Time : 3pm Location Student Live Centre Meeting Call Secretary Time Keeper Attendance Woo Wen Jian Zoe Kan Teo Chung Yih Woo Wen Jian Zoe Kan GarnetteDayang Robert Yuan KhaiShien Teo Chuang Yih Agenda Topics Time Given : 3pm Agenda Topic : Discuss on the the progress of the compilation and the gather up Presenter: Woo Wen Jian Discussion Conclusion Discuss on the progress of the report and correct the mistake that have did The whole report is almost done Action Items Personal Responsibilities All people have to check All group member and correct he mistake that have did Gather up, bind and make GarnetteDayang Robert the report look nicer and neat FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) Deadline 25th Jan 2014 31th Jan 2014 ENGLISH2 | ENGL0205
  27. 27. 27 Photos SaveMartSdnBhd A view of the product shelves FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) A view of the cashier ENGLISH2 | ENGL0205
  28. 28. 28 KKMartSdnBhd Products of KKMartSdnBhd FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) Products of KKMartSdnBhd ENGLISH2 | ENGL0205
  29. 29. 29 FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205
  30. 30. 30 FNBE APRIL 2013 | Semester 2 (SEPTEMBER 2013) ENGLISH2 | ENGL0205

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