Assignment 2 Report

1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation in Natural and Built Environment (FNBE)
ASSIGNMENT: A Comparative Analysis of 2 Businesses of Similar Industry in Different
Geographical Locations
REPORT TITLE: PETS SHOP
GROUP MEMBERS:
LEE NING 0320125
LEE ZI YING 0320435
LIM ZIA HUEI 0321031
LOONG BO LIN 0321469
CHONG JIAYI 0320869
ONG SHI HUI 0320303
HAU HUI YEE 0320283
ENGLISH II / ENGLISH 2 [ELG30605]
LECTURER: MS. CASSANDRA WIJESURIA

2. 1
Table of Content
No. Title Page
1. Artistic Page Cover i
2. Taylor’s Assignment Page Cover ii
3. Table of Content iii
4. Key Summary of:
- Location
- Assignment
- Methodology
1-2
5. Research Report
- History and Description of the trade
- Brief description of the business
- Comparative Analysis
- Conclusion
3-21
6. Recommendations 22-23
7. Appendices 24-38
8. Bibliography 39
9. References 40

3. 2
KEY SUMMARY
Location
The trade of business that we are studying for this research report is pet shops. The two pet
shops that we have interviewed are K9 Pets Shop in Georgetown, Penang and Petsmore. Sdn.
Bhd. in Klang Valley, Selangor.
K9 Pets Shop which is located in a developing town is operating as a home-based business
while Petsmore is a commercial business spreaded all over in a city, Klang Valley. The
locations of the pet shops have made the biggest different between K9 Pets Shop and
Petsmore which is the type of business they are operating.
Assignment
In this research report, we are to study two business in the same trade in Penang and Klang
Valley.
The main objective that we are doing this research report is to analyze the combination of
data and informations from different sources. For example, interviews, internet and printed
media.
Finally, we have to make a conclusion to the comparison between the two business and
recommendations to improve the business.

4. 3
Methodology
Data Collection
a. Mass Media- Internet/ Online Research
By researching online, we have gained the basic informations about the pets shop. For
examples, the products and accessories sell in the the pets shops, the operating hour and the
services provided in the pets shops.
After comparing a few pet shops, we decided to have an interview session for the two pets
shop that we have selected, K9 Pets Shop and Petsmore.
b. Interview sessions
By conducting the interview sessions with the founders of K9 Pets Shop and Petsmore, more
informations for the businesses were gained. In the interview sessions, tasks were given to all
of the members. For examples, taking minutes, recording, taking videos and asking the
interview questions.
Throughout the interview sessions, more informations about the historical background of two
businesses, the businesses operating methods and the main products of the businesses were
collected.
Analyse Data
By using the data collected from the online research and interview sessions, the similarities
and differences between the two business were analyzed. The weakness of the businesses
were found to be improved.
Data Presentation
After completing the report, the content report were summarized into a powerpoint
presentation slide. This is because there is a final presentation for our report by the end of the
submission date.

5. 4
HISTORY OF PET STORES
Pets business was all started out in the early 1700s and early 1800s in America. The trade in
pet animals was informal during that era, people could only buy caged birds and small
animals in city markets, but most of them received from their neighbors.
Between 1840s to early 1930s, pet industry started came along as a business industry. By
1840s, “bird stores” started to appear in large cities in America. By the 1890s, pet stores
started to offer a wide range of specialise supplies and equipment to facilitate care and
display to the pets.
Modern pet stores differ from the early shops in degree, but the basic array of pets supplies
that sold today is remarkably similar to the inventory found in pet shop in the early 1900s. By
the 1920s, pet supplies and sometimes the animals themselves were offered for sales in the
department stored. At that time, tropical fish were first introduced for sale in neighborhood
pet stores in the 1920s. Meanwhile the trend of owning purebred caning came along during
the 1920s, too. An increasingly controversial part of the trade is found in the rise of the
"puppy mill," as demand for unregistered purebred puppies has led to operations that breed
and rear dogs as livestock. During this high peak season, pet stores were slowly spreading to
the world steps by steps. And then, the rodents were appeared for sales in the 1950s.
DESCRIPTION OF PET TRADE
Pet shop is a retail business which sells different kind of pets to the public. Besides selling
pets, pet shop also provides variety of pet supplies and pet accessories.
Due to this ever-changing era, new ideas have been implemented in this business to provide a
better life for pets. This is how the customer services enter this market and the reason why we
have the grooming services now. Besides the walked-in pet shop which required a shop lot,
the pet shop business even developed in online business form to save the time for the
customers.
Day by day, our country has network technology which affect by Western Countries. Pet
businesses are starting online business because most customers prefer to online purchase. It is
convenient and save time to a customer, no matter in day or night.
Basically, there are a few types of pet shops:
A. Standard Retailers for Pets
These kinds of shops can be found in almost every town with the large store chains.Most of
the consumers love to purchasing at this kind of pet shop is because it created to supply just
about anything that pet owner might need daily. Purchasing at this type of pet shop is very
hassle-free.
B. Specific Pet Stores

6. 5
The pet owner can probably find a specialized store that caters to the kind of pet they
have.This kind of shop will provide a wide choices of item for specific type of pet, it is very
convenient to the pet’s owner to find things they need.
Beside, it is more professional, because they may have much more knowledge about the
subject when it comes to certain animals.
C. Online Pet Stores
The web based pet shop is now a really common choice for a number of various points,
especially for young pet lovers.
This is because it provide a more convenience way to shop as the consumer does not need to
travel anywhere to obtain what they need. They do not need to handle traffic, other animals,
or any of the common annoyances of the typical local store.
Next, it helps the consumers to save their money. The consumer will spend less by
purchasing via internet even with shipping. This is because, online pet shops don’t have
overhead costs like big shops. There are actually standard pet shops as well as specialized
shops on the internet.

7. 6
BRIEF DESCRIPTIONOF THE BUSINESSES
DESCRIPTION OF BUSINESS1
LOCATION OF THE K9 PET SHOP
BASIC INFO
Location: 268 Macalister Road,
Georgetown, 10400 Penang,
Malaysia
Number of employee: 3 loading workers and the rest will be his relatives
such as daughter and son-in-law
Number of branches: NO
DESCRIPTION OF THE K9 PET SHOP

8. 7
K9 Pet Shop is a home-based business that initiated and operated by Mr. Tan Teik Poh in
1974. It is located in Georgetown, the well-known tourism area of Penang. He started his career as
dog trainer by looking after other’s dogs when he was in secondary school. He played, walked or
exercised their dogs on his bicycle. Moreover, he cleaned their dog’s kennels and bathed them.
Later,his friend suggested him go abroad to learn about training the dogs. At first, he was
hesitated to go because of his father’s objection but the ticket was booked so he had no choice. He
went to Montana, USA,worked in the top Doberman Kennels, the Marienburg Kennels in 1980. He
became the assistant to Mr. Moe Miyagawa, showing Doberman in US Show circuit.
During that time, Mr. Tan studied in the Sun Valley Dog Training Academy and graduated as
a Master Trainer. Later,he continued his training in Germany at Hundeschule Rasch by Mr. Fritz
Rasch.
In 1982, at age of 24,he established K9 Training Centre in Penang. Then he cooperated with
Dato’ Eddy Choong to start a professional kennel at Bukit Gambier, Penang which is K9 Paradise,
They named their company as K9 that means canine which is the scientific name of dog.
In 1998, Mr. Tan decided to start K9 Pets,a one stop shop specialized for all dogs’ demands
after gaining experience by years of involvement in kennel. He started his business with capital of 12-
15 thousand ringgit which sponsor by Pro-plan Dog Food. K9 Pets at that time also was the importer
of Pro Plan Dog Food.
Then in 2000, K9 Pets shop was relocated into a 3 storey shop-house in Macalister Road,
Penang until now.
He then imports dog food which is Diamond brand from United State and repackaging in
Malaysia. Also, K9 Pets is the first company to introduce the Pooch Mobile from Australia to
Malaysia.
Mr. Tan also involved actively in dog shows. He was an obedience and All Breed Judge. He
also served as a Director of Malaysian Kennel Association for 5 terms and was the secretary of MKA
Penang branch for many years. Mr. Tan was also the President of Malaysian Kennel Association in
2004.
In 2005, Mr Tan’s son in law Mr Ivan Soon involved in expanding business of K9 Pet Shop
and became as a partner of the business. He had converted Teik Poh Canine Pets Centre from a sole
proprietor company to K9 Pets Sdn. Bhd.
K9 Pets Sdn. Bhd. is now managed by Ivan Soon. He was interested with dogs during his
secondary school days when his father took him to Teik Poh Canine Pets Centre to buy his first
imported Golden Retriever in 1993. While training his dogs he shown his natural touch, keen interest
and great understanding with dogs. He was exposed to training with dogs and learned to running pet
business. He was also learning the basic and hands-on experience at K9 Pet shop. He went to
Australia, Germany, Czech Republic, Thailand and Indonesia to show, work, train and attends
International Pet trade Fair.
The shop lot consists of 4 storeys(include rooftop). As it is a home-based business and most
of his employees are his relatives, his shop and house are within a same building. The ground floor is
the operating pet shop, first floor is his house, second floor is his private library and shop’s storeroom,
and the fourth floor which is the rooftop is his dogs’ kennel.

9. 8
According to Mr. Tan Teik Poh, he does not believe in competitors and branches. He does not
compete with other while he would do something people do not want or couldn’t think to do, for
instance he provides pooch mobile dog wash service which other pet shop didn’t provide. His
business aim is to provide a good quality of services for his customer while not aiming for expanding
his business.
His strategies to operate his business are introducing online services in purchasing dog food
and deliver them by using Citylink service. It is very convenient and popular among his customers.
Moreover, he does not advertising his business as he know that a good service and product will
promote itself.
It is quite strange if a pet shop which only sell and provide product for a type of pet as many
pet shops nowadays aim to become a one-stop pet centre to attract more customers. K9 is the pet shop
which only provides dog’s food and accessories. Mr. Tan Teik Poh answered our doubt by telling us
that he is not providing products and services for other pets because he does not want to downgrade
his services. He said that he is only expert in training dogs so he would like to provide professional
services for his customers. He also builds good relationships with his customers to understand what
are their needs and recommendations.

10. 9
PRODUCTS:
1) Dog foods
Diamond Natural brand Diamond brand Diamond- Nutra-gold
2) Dog accessories
Leather muzzle with steelbar Working leash
Dumbbell
for IPO training Leather Collar

11. 10
DESCRIPTION OF BUSINESS2
PETS MORE SDN BHD
LOCATION OF PETSMORE PET SHOPS IN SELANGOR:
BASIC INFO:
Interviewlocation: PETSMORE Sdn Bhd 2-G,
JALAN BULAN BQ U5/BQ SEKSYEN U5,
BANDAR PINGGIRAN SUBANG,
40150 SHAH ALAM,
SELANGOR
Number of branches: 20 in Klang Valley
Company size: 51-200 employees

12. 11
DESCRIPTION OF PETSMORE PET SHOP
PetsMore.com is a new Pets Concept Store and capital investment by Mr Chin Kong Hanand
Ms Lee Ah Peng husband and wife on March 2003 who has started managing pet shop since 1988.
The Brand Founder was Sean Saw,Fionne Chin and Ys Chin who was also act as the key
management teams to expand the brand into the retail-brand concept.
We had the opportunity to interview one of the Brand Founder, Mr Sean Saw who started to
involve in pet industry when he was 16. He was still studying in secondary school at that time. He
work in a pet shop which was opened by his cousin as part-time job during his holiday.
After he graduated from secondary school, he further study in electrical engineering. He get a
good result but this field did not interested him much. Furthermore, he had to further his study to
master if he wanted to be recognize as a professional electrical engineer. He decided to involve in pets
industry starting with online business. Unlike today, online business was not a trend at that time. It
was very brave and determined of him to decide to involve fully in this industry at that time.
The business was founded in 2002. After struggling for a year,he finally started the first
outline. His wife’s parents supported him in opening his first shop in November, 2003. After that, he
continue his passion in this industry until today. Now, Pets More has become a the largest pet retail-
chain store in Malaysia. It was a great success for Mr Sean Saw. However,he would not stay proud
and continue his hard work in aiming for the position of top pet shop in Malaysia.
Their Vision:
Archive 100 outlets by 2020
Clear direction for future development is needed in a good company. Vision will create work
dynamic, wonders, excitement and organizational growth. Hence, Pets More set their vision
to archive 100 outlets by 2020.
Their Mission: Bring L.I.F.E. to the world. Love
Ideology
Family
Education
A meaningful mission can act as a moral and corporate compass for future development. It
helps in aligning corporate core values and goals. With this mission, employees’ career
achievement become more meaningful while building them to be professionals in pet
industry.
Their Values:
Conscience
Open-minded
Trust
Respect

13. 12
Excellence
Shared values represent their corporate identity in this business. They emphasize on
individual core values as well as corporate values. Pets More shared values aim to develop a
person with good character
and right mindset.
Live pets:
Dog Cat

14. 13
Fish Small animals

15. 14
Products:
1)Foods
Dry food Wet food Snack and treat
2)Health and beauty products
Beauty and skincare product
Healthcare product Wellness product
3)Household products

16. 15
Training aids products Cages Paper and cotton
4)Fashion
Artificial Furniture Clothes and apparels

17. 16
The photos of the shops in Selangor:
Klang Valley
WangsaWalk

18. 17
COMPARATIVE ANALYSIS
K-9 Petsmore
i. Competitors There are 3 pets shop that are
only meters away from K-9
Petsmore had chain stores all
over Klang Valley.
Competitors are everywhere
ii. Brief
Description of
competitors
Huang Cheng Pets Shop Pet Lovers Centre
- Operating since 2011.
- New in this industry.
- Provide one-stop-center
services.
- Mainly on canine and feline
only.
- Operating since 1973
- Based in Singapore, chain
store spreading over Malaysia
and Thailand.
- 17 chain stores in Malaysia
- Professional vet-trained per
consultant
- Helpful and friendly staffs
- Small sized pets are sold
only.
- Not quite famous in
Malaysia as most of the
services provided like dogs
grooming, dog’s bakery are all
available in Singapore only.
Chew Thean Yeang Aquatic
& Pets
Pets Wonderland
- Operating since 1963.
- Comfortable environment
with 10’000 square feet
multi-stories pet center that
can accommodate 1000
visitors.
- Good variety of tropical
fish
- Mainly focusing of
aquarium pets.
- Lack of knowledge about
animals.
- Staffs are not friendly.
- Operating since 2001
- One-stop pet center
- Provide vet consultation and
grooming service
- Pet boarding not available
- Prices are slightly higher
than usual
- Staffs are friendly but are
not aware of customers that
are in need. Customers need
to look up for the staffs at the
cashier.
Alan’s Pets Shop The Pets Family
-Operating since 2003
-Friendly service
- Operating since 2004
- spacious environment

19. 18
-have passion for pets
-gives detailed and
professional advices
-sells canine, feline and
aquarium pets
-exclusive accessories
-Provide pet grooming
- Affordable prices
- Unprofessional pet grooming
service
- Good pet care advice
- selling various types of pets
including canine, feline,
reptiles and aquatic pets.
iii. Strategies Pets Sold
Canine Canine, Feline, Aquatic Pets,
Small Animals
Pricing
Affordable prices Affordable, doesn’t mark-up
price from the price stated by
supplier
Advertisement
Not much advertisement and
mostly is from face-to-face
advertise
Currently focusing more on
internet advertising, since
most people read news from
internet
Selling Point
Online Shopping One Stop Center for pets
Online Shopping
Quality of service
-Since it is a home-based pet
shop, they are extremely
friendly
- Expertise in Canine
Training
- The owner could remember
his customers due to frequent
chatting.
- Friendly
- Professional
- Responsible (Pet boarding)
- Efficient
Variety of Product
-Focus on Canine Products
and Accessories
- Selling different species of
pet’s product and accessories -
Main focus on Canine
Products.
iv. Obstacles faced Mr.Tan came from an Mr.Sean Saw first started out

20. 19
in starting new
business
average family. The main
obstacles faced is to find
venture capitals to start his
own business.
his pets business as an online
business. The main obstacles
faced is online is still not a
trend as it is today, only a few
people will do online
business. Even worst in pets
industry.
v. Ways and mind
sets to keep the
business going
Passion for Pets
Provide pets a better lifestyle they deserve, like what humans
are having now
Help ease owner to get appropriate food, care and consult for
their pets

21. 20
vi. Summary of Similarities and Difference between 2 business
K-9 Similarities Petsmore
Pets Food Main Products
sold
Pets Food
Provide Pets a Better Living
Standard
Mission Bring L.I.F.E to the World
Passion to Dogs Key Founder
interest
Passion to Dogs

22. 21
K-9 Difference Petsmore
1974 Year Founded 2002
Tan Teik Poh Key Founder Sean Saw
Professional Trainer Status of Key
Founder
General Manager
Home-based Type of Business Commercial
Penang Location Klang Valley
0 Number of
Branches
20
1 Number of
Warehouse
6
4 Number of
Employees
180
Family Relationship
Between
Employees
Employee
Pet Food Major profit Service
Mobile Car Pooch Service Walk-in Grooming Service
Pets Boarding
10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm
Shortsighted Future Plan Hundred chain of franchises
Diamonds Brand of Food Wider variety type of
imported and locals food
products
Canine only Types of Pets
Sold
Canine, Feline, Aquatic pets,
and small animals
Pre-order Way to Sell Pets In Stock
Sells dog food Strategy to
Function
One stop center
Pre-order Way to Sell Pets In Stock
No Membership Yes

23. 22
5% discount for members on
all products and member’s day
to give major discount
Customer is not always right Customer Right Customers always right
Not much advertisement and
mostly is from face-to-face
advertise
Advertisement Advertise through Mass
Media

24. 23
CONCLUSION
Petsmore is a more commercially successful business.
Based on the comparative analysis, Petsmore has a clear and proper future plan to expand the
business in the future. Besides, Petsmore provided job training services for their worker to
make sure that they have well knowledge about pets. This will definitely improve their
customer services by providing a comprehensive professional service to the customers.
Other than that, Petsmore promote their products by advertising them via mass media.
Besides having 20 branches in Klang Valley, they also used the convenient of the internet to
connect their customer and provide more accessible ways to shop. Furthermore, they are
connected with their customer by giving out memberships to them. By doing this, customers
can keep shopping with them with a lower privilege price.
Moreover, they will import a larger amount of products from the supplier to get a lower price
in order to benefits their customer by selling the products at a lower marketing price.

25. 24
RECOMMENDATION
K9 PETS Sdn.Bhd.
Current Situation Recommendation
Sell only one product for dog food May import more different brands of dog
food to provide a variety of choice for the
customer.
No branches and poor location The location of this shop is hard to find. K9
may relocate the shop to a better location
like a shop lot but not a home-base shop.
They may also maintain the old shop with
other easy access branches.
Provide specialized services for dogs only They could expand their specialize to many
type of pets such as, cat, tortoise, hamster,
rabbit
Consultant of dogs They may cooperation in veterinary and
provide a health-care services for dogs
No advertisement K9 may make advertisement for themselves
through the mass media like internet and
flyers to connect more people to their shop
Fix price for all customer May provide a privilege or member card for
the customer so that they can be benefit if
they continue to shop with K9.

26. 25
PETSMORE.COM
Current Situation Recommendation
20 branches in Klang Valley May explore their business to outstation in
Malaysia or further to overseas
Consultant of dogs They may cooperation in veterinary and
provide a health-care services for dogs
Only provide walk-in grooming services May provide a mobile service for customers
those who have no time to sent their pets to
the shops
Selling pets May associate with the pets adoption centre
and advise the customer to adopt a pet
instead of buying
Provide job training for workers May provide all training courses for all
workers to make sure that they have well
knowledge about pets in order to provide a
professional service for the customers
Privilege Member Card to connect
customers
May have some interaction with the
members like organize some campaigns to
educate the customers and not only limited
to giving discount of products to the
customers.

27. 26
APPENDICES
K9 Pets Shop
Articles found in K9 Pets Shop
Awards won by Mr. Tan Teik Poh

28. 27
Group Photo with Mr. Tan
Pets More
Certificates and Awards Received by Petsmore

29. 28
Articles and Principles found in Petsmore
Workers achievement Bulletin Board

30. 29
Group Photo with Mr. Sean Saw

31. 30
Interview Questions
1. When was the business founded?
2. Who are the key founders?
3. What prompted the founders to start this business?
4. What are your main products?
5. What is your shops selling point?
6. Who are the customers?
7. What is the business annual revenue figure?
8. How many branch offices/ stores do you have?
9. Can you provide a brief history of your business and its most recent developments?
10. Do you have many competitors? Who are they? Who are the top 3 competitors?
11. Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
12. How much capital is required to start this business? What field of knowledge do you need
to run this business?
13. Generally, do you feel it is easy or hard to enter this market? Why?
14. How do you compete with your competitors?
15. How often do you release a new product?
16. Are your pricing decisions strongly affected by your competitors?
17. How many workers are there in your shops?
18. What is your future plan for your business?
19. What difficulties do you met before?
20. Does GST affect your business?
21. What is your major profit? (Grooming service, accessories… etc)
22. What is the age limit of the pets to be sold?
23. How do you manage the pet’s food that can’t be sold?
24. What happen to the pets you don’t sell? (send to rescue team, euthanized, return to
breeder)
25. What method used to promote your shop?

32. 31
26. How many kind of pets do you sell currently?
27. Do you received any rewards?
28. What qualifications do you have to run this business?
29. Do you bring import’s pet or local pets?
30. What criteria do you focus on when you hire someone?

33. 32
MINUTES OF MEETING (1)
DATE: 28 APRIL
TIME: 2.24PM
VENUE: Taylor’s University E6.14
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Details of brief discussed and made clear ALL
2. Research on pet shop in Penang CHONG JIA YI, LEE NING
3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI HUI
4. Contact respective shop CHONG JIA YI, LEE NING
5. Preparation of question LEE ZI YING, LOONG BO LIN
6. Research of Penang transportation route
system
HAU HUI YEE

34. 33
MINUTES OF MEETING (2)
DATE: 30 APRIL 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY INFRONT
LIBRARY
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 RESEARCH
HAU HUI YEE FRIDAY 1200-1400 RESEARCH
LEE NING THURSDAY 0800-1000 RESEARCH
LEE ZI YING THURSDAY 0800-1000 QUESTION PREPARATION
LOONG BO LIN FRIDAY 0800-1000 QUESTION PREPARATION
LIM ZIA HUEI THURSDAY 0800-1000 RESEARCH
ONG SHI HUI FRIDAY 0800-1000 RESEARCH
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of business ALL
3. Discussion of itinerary (Table a) ALL
4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI YING

35. 34
ITINERARY FOR 2ND MAY 2015 (Table a)
7.00AM WAKE UP
8.00AM BREAKFAST
9.00AM FREE TIME
11.00AM MEET UP AT INTERVIEW AREA
11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW
12.00PM INTERVIEW
16.00PM BACK HOTEL
16.30PM FREE TIME
DELEGATION OF DUTY (Table b)
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

36. 35
MINUTES OF MEETING (3)
DATE: 15 MAY 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY
DISCUSSION ROOM 3.2
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation CHONG JIA YI
2. Discussion of business ALL
3. Discussion of itinerary ALL
4. Delegation of duty LIM ZIA HUEI, ONG SHI HUI

37. 36
ITINERARY FOR 18TH MAY 2015
8.00AM PSYCHOLOGY CLASS
10.00AM MEET UP AT 7/11 FOR TAXI
10.45PM REACH INTERVIEW AREA
11.00PM START INTERVIEW
13.00PM INTERVIEW END
14.00PM REACH BACK TAYLOR’S
DELEGATION OF DUTY
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

38. 37
MINUTES OF MEETING (4)
DATE: 18 MAY 2015
TIME: 14.40PM
VENUE: TAYLOR’S UNIVERSITY D8.07
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Delegation of duty LEE ZI YING
DELEGATION OF DUTY
CHONG JIA YI REPORT WRITING (K-9)
HAU HUI YEE REPORT WRITING (INTRODUCTION + RECOMMENDATION)
LEE NING AUDIO MAKING
LEE ZI YING REPORT WRITING (COMPARATIVE TABLE)
LOONG BO LIN AUDIO MAKING
LIM ZIA HUEI REPORT WRITING (PETSMORE)
ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE

39. 38
TABLE)
MINUTES OF MEETING (5)
DATE: 1 JUNE 2015
TIME: 11.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5
NAMES OF GROUP
MEMBERS
TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 REPORT
HAU HUI YEE FRIDAY 1200-1400 REPORT
LEE NING THURSDAY 0800-1000 AUDIO
LEE ZI YING THURSDAY 0800-1000 REPORT
LOONG BO LIN FRIDAY 0800-1000 AUDIO
LIM ZIA HUEI THURSDAY 0800-1000 REPORT
ONG SHI HUI FRIDAY 0800-1000 REPORT
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of Progress ALL
3. Delegation of duty LEE NING
DELEGATION OF DUTY
CHONG JIA YI SLIDES
HAU HUI YEE REPORT
LEE NING REPORT
LEE ZI YING ARTISTIC COVER
LOONG BO LIN REPORT

40. 39
LIM ZIA HUEI SLIDES
ONG SHI HUI REPORT

41. 40
BIBLIOGRAPHY
Library.bcu.ac.uk,. (2015). How to write a report. Retrieved 3 June 2015, from
http://library.bcu.ac.uk/learner/writingguides/1.02%20Reports.htm
MakeUseOf,. (2010). How To Create Professional Reports & Docs on Word. Retrieved 3
June 2015, from http://www.makeuseof.com/tag/writing-professional-reports-documents/
Grier, K. (2006). Pets in America. Chapel Hill, NC: University of North Carolina Press.
Strasser, S. (2003). Commodifying everything (pp. 43-71). New York: Routledge.

42. 41
REFERENCES
1) K-9 Pets Sdn. Bhd. (n.d.). Retrieved June 1, 2015, from http://www.k9pets.com.my/
2) Malaysia Largest Online Pet Shop With Best Price | PetsMore.com. (n.d.). Retrieved
June 2, 2015, from http://www.petsmore.com/
3) Marketing Executive. (n.d.). Retrieved June 2, 2015, from
http://jobs.jobstreet.com/my/jobs/2615383?fr=21
4) Ask.metafilter.com,. (2015). When did the first pet shops open?. Retrieved 3 June
2015, from http://ask.metafilter.com/277705/When-did-the-first-pet-shops-open
5) Tripadvisor.com.my,. (2015). Chew Thean Yang Aquarium Reviews - George Town,
Penang Island Attractions - TripAdvisor. Retrieved 3 June 2015, from
http://www.tripadvisor.com.my/Attraction_Review-g298303-d2456291-Reviews-
Chew_Thean_Yang_Aquarium-George_Town_Penang_Island_Penang.html
6) Cty-fish.com,. (2015). About us ― cty-fish.com. Retrieved 3 June 2015, from
http://www.cty-fish.com/index.php?ukey=auxpage_1
7) Petloverscentre.com,. (2015). Pet Lovers Centre :: All Passion. All Pets. Retrieved 3
June 2015, from http://www.petloverscentre.com/Forms/Index.aspx
8) Petswonderland,. (2015). About Us | Petswonderland. Retrieved 3 June 2015, from
http://www.petswonderland.com.my/about-us/