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In the Beginning Long ago, when the Drip Drops uncovered Rainbow Rock something magical happened. Right before their eyes the very first Rainbow appeared. It was the most colorful thing ever the Drip Drops had ever seen. As the Rainbow glistened in the sky it was almost as if a magical knowledge rained down upon Tint Town.  And from that moment forward the Drip Drops knew everything there was to know about color.
Synopsis ,[object Object],[object Object],[object Object]
The Drip Drops ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tint Town ,[object Object],[object Object]
What they are about
Brand DNA ,[object Object],[object Object],[object Object],[object Object],A brand designed to make learning engaging and fun through art and color
Differentiation ,[object Object],[object Object],[object Object]
Consumer Targets Primary Consumer (user): girls 3-6 10 MM in the US Secondary Consumer  (purchaser):  Parents of girls 3-6 20 MM in the US Secondary Consumer  (purchaser):  Girls 6-8 4 MM in the US Secondary Consumer  (purchaser): Tween girls 12 MM in the US
Publishing ,[object Object],[object Object]
Entertainment ,[object Object],[object Object],[object Object]
Online Components ,[object Object],[object Object],[object Object]
Marketing Time Line
Eye Catching Merchandise
Contacts Cynthia Modders,  Firefly Brand Management Email:  [email_address] Cell Phone: (818)209-2678 Visit us at  www.thedripdrops.com Tony Lawlor TCKL Inc. email:  tonyl@tcklcreative.net  Cell Phone: (617) 335-1876

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Toyfair.Final

  • 1.  
  • 2. In the Beginning Long ago, when the Drip Drops uncovered Rainbow Rock something magical happened. Right before their eyes the very first Rainbow appeared. It was the most colorful thing ever the Drip Drops had ever seen. As the Rainbow glistened in the sky it was almost as if a magical knowledge rained down upon Tint Town. And from that moment forward the Drip Drops knew everything there was to know about color.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9. Consumer Targets Primary Consumer (user): girls 3-6 10 MM in the US Secondary Consumer (purchaser): Parents of girls 3-6 20 MM in the US Secondary Consumer (purchaser): Girls 6-8 4 MM in the US Secondary Consumer (purchaser): Tween girls 12 MM in the US
  • 10.
  • 11.
  • 12.
  • 15. Contacts Cynthia Modders, Firefly Brand Management Email: [email_address] Cell Phone: (818)209-2678 Visit us at www.thedripdrops.com Tony Lawlor TCKL Inc. email: tonyl@tcklcreative.net Cell Phone: (617) 335-1876