1. Perfect understanding
why trusting your users isn't a bad idea
2. What is Backstage?
• backstage.bbc.co.uk is the BBC's early adopter
network to encourage participation and support
creativity through open innovation
3. Backstage is a licence
• A licence similar to the creative commons non-
commercial attribution licence but with a few extras
clauses for the uk market
4. backstage is open data, feeds and api's
• Champion "open culture" around the BBC and with
that releasing data that can be made available on
5. backstage is community
• Advocate the mash-up scene, and the individuals
who participate in it
7. rule #33
• Learning to speak with a human voice is not a
parlor trick. It can't be "picked up" at some tony
8. Boarding the cluetrain
9. Changing the work culture
• I have PRed everything from dotcoms to donkey’s (I kid you
not) so I guess you could say I am pretty clued up on the
basics. However, we are entering a brave new world of
communications which has caused me more than a few
sleepless nights so I thought it was time I should have a look
round and get to the bottom of it before anymore PR gaffs hit
10. cluetrain #84
• We know some people from your company. They're
pretty cool online. Do you have any more like that
you're hiding? Can they come out and play?
13. cluetrain #93
• We're both inside companies and outside them.
The boundaries that separate our conversations
look like the Berlin Wall today, but they're really just
an annoyance. We know they're coming down.
We're going to work from both sides to take them
14. Pull down the walls
• Social Media Cafe Manchester
• Software Craftsmanship Conference
• Makers and Hackers
15. cluetrain #40
• Companies that do not belong to a community of
discourse will die.
16. Being part of the community
• TEDxManchester part of TEDxNorth
• Sponsorship of other small events
• Attendance at other events
17. Being part of the community
18. cluetrain #67
• As markets, as workers, we wonder why you're not
listening. You seem to be speaking a different
20. Twitter everywhere
• Mumbai attacks live updates
• US Elections live responses
• BBC Question Time #bbcqt
• BBC, Twitter and Iran
• UK snow watch #uksnow
• BBC iPlayer 3.0
21. cluetrain #42
• As with networked markets, people are also talking
to each other directly inside the company—and not
just about rules and regulations, boardroom
directives, bottom lines.
22. Communicate better internally
• Yammer was introduced as a “experiment”
• Employees as high as directors have used it
24. Cluetrain #21/22
• Companies need to lighten up and take themselves
less seriously. They need to get a sense of humor.
• Getting a sense of humor does not mean putting
some jokes on the corporate web site. Rather, it
requires big values, a little humility, straight talk,
and a genuine point of view.
25. Opening the problem up
• What should we do with the Twitter account
26. Cluetrain #4
• Whether delivering information, opinions,
perspectives, dissenting arguments or humorous
asides, the human voice is typically open, natural,
27. Backstage podcast
• BBC & DRM podcast : http://digg.com/d15jvz
28. cluetrain #45
• Intranets naturally tend to route around boredom.
The best are built bottom-up by engaged individuals
cooperating to construct something far more
valuable: an intranetworked corporate conversation.
29. Open innovation
• Bottom up innovation from our audience
30. • Bottom up innovation from our audience
31. cluetrain #18
• Companies that don't realize their markets are now
networked person-to-person, getting smarter as a
result and deeply joined in conversation are missing
their best opportunity.
32. New editorial formats
33. cluetrain #57
• Smart companies will get out of the way and help
the inevitable to happen sooner.
34. Media City UK
35. Thank you... any questions?
Ian Forrester : @bbcbackstage
Senior Backstage Producer : backstage.bbc.co.uk